7. Linkedin – Networking for Professionals
What is Linkedin?
Linkedin is a great way to –
• build a professional network
• stay in touch with that network,
• build your profile,
• find opportunities
• Place to market your business
Linkedin for Business – Andy Poulton. www.159.be
8. Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
9. Linkedin – Networking for Professionals
What would you like to achieve
with Linkedin?
3-5 minutes
Linkedin for Business – Andy Poulton. www.159.be
10. Linkedin – Networking for Professionals
What others wanted
Brand Awareness
To be seen as the expert
To drive traffic to my business
To find new readers for my blog
To share my knowledge
To share what I’m working on with others
To find professionals with similar interests
Linkedin for Business – Andy Poulton. www.159.be
11. Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
12. Linkedin – Networking for Professionals
Name - James Poulton
Business - Poulton’s Portraits
Great Western Business Centre
Emlyn Sq
Swindon
SN1 5BP
01793 208099
poultonportraits@gmail.com
Photographer
Portrait
Wedding
PR
Linkedin for Business – Andy Poulton. www.159.be
23. Linkedin – NetworkingyourProfessionals
Setting up for account
Must have a domain based email address registered with your
personal account!
Linkedin for Business – Andy Poulton. www.159.be
25. Linkedin – Networking for Professionals
Anatomy
of your
Linkedin
page
Linkedin for Business – Andy Poulton. www.159.be
26. Linkedin – Networking for Professionals
Your Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
27. Linkedin – Networking forPage
Your Linkedin Professionals
Linkedin for Business – Andy Poulton. www.159.be
28. Linkedin – Networking forPage
Your Linkedin Professionals
Linkedin for Business – Andy Poulton. www.159.be
29. Linkedin – Networking forPage
Your Linkedin Professionals
Linkedin for Business – Andy Poulton. www.159.be
30. Linkedin – Networking forPage
Your Linkedin Professionals
Linkedin for Business – Andy Poulton. www.159.be
31. Linkedin – Networking forPage
Your Linkedin Professionals
Linkedin for Business – Andy Poulton. www.159.be
32. Linkedin – Networking forPage
Your Linkedin Professionals
Linkedin for Business – Andy Poulton. www.159.be
33. Linkedin – Networking forPage
Your Linkedin Professionals
Linkedin for Business – Andy Poulton. www.159.be
34. Linkedin – Networking forPage
Your Linkedin Professionals
Linkedin for Business – Andy Poulton. www.159.be
35. Linkedin – Networking forPage
Your Linkedin Professionals
Linkedin for Business – Andy Poulton. www.159.be
36. Linkedin – Networking for Professionals
Get Involved
Find Groups
Join Groups
Join the conversation
Linkedin for Business – Andy Poulton. www.159.be
37. Linkedin – Networking for Groups
Get Involved - Professionals
Linkedin for Business – Andy Poulton. www.159.be
38. Linkedin – Networking for Groups
Get Involved - Professionals
Linkedin for Business – Andy Poulton. www.159.be
39. Linkedin – Networking for Groups
Get Involved - Professionals
Linkedin for Business – Andy Poulton. www.159.be
40. Linkedin – Networking for Groups
Get Involved - Professionals
Linkedin for Business – Andy Poulton. www.159.be
41. Linkedin – Networking for Answers
Get Involved - Professionals
Linkedin for Business – Andy Poulton. www.159.be
42. Get Involved – Answers - Ask
Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
43. Get Involved – Answers - Answer
Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
44. Get Involved – Answers - Answer
Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
45. Linkedin – Networking for Professionals
Make Recommendations
Linkedin for Business – Andy Poulton. www.159.be
46. Linkedin – Networking for Professionals
Make Recommendations
Linkedin for Business – Andy Poulton. www.159.be
47. Linkedin – Networking for Professionals
Make Recommendations
Linkedin for Business – Andy Poulton. www.159.be
48. Linkedin – Networking for Professionals
Your Inbox
Linkedin for Business – Andy Poulton. www.159.be
49. Linkedin – Networking forPage
Your Linkedin Professionals
Advertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
50. Linkedin – Networking for Professionals
Advertise on Linkedin
• Cost – From $2 per click / $10 / day
• or Pay per 1,000 impressions
• no minimum Spend
• no minimum campaign length
• You choose how long to run for
Linkedin for Business – Andy Poulton. www.159.be
51. Linkedin – Networking for Professionals
Advertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
52. Linkedin – Networking for Professionals
Advertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
53. Linkedin – Networking for Professionals
Advertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
54. Linkedin – Networking for Professionals
Advertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
55. Linkedin – Networking for Professionals
Advertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
56. Linkedin – Networking for Professionals
Advertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
57. Linkedin – Networking for Professionals
Going Mobile
Linkedin for Business – Andy Poulton. www.159.be
58. Linkedin – Networking for Professionals
Managing your Social
Linkedin for Business – Andy Poulton. www.159.be
59. Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
60. Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
61. Linkedin – Networking for Professionals
www.ping.fm
Linkedin for Business – Andy Poulton. www.159.be
62. Linkedin – Networking for Professionals
1. What is Linkedin
2. Signing Up
3. Building your Profile
4. Your Linkedin Page
5. Getting Involved
6. Recommendations
7. Inbox
8. Advertising
9. Going Mobile
10. Managing your Social
Linkedin for Business – Andy Poulton. www.159.be
63. Contact
Andy Poulton
Business Link
M: 07966 547146
E: andy.poulton@businesslinksw.co.uk
L: andypoulton
T: @andypoulton
F: andy.poulton1960
Slides – www.159.be