A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]

1. Making the most
Of YOUR website

2. Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close

3. It’s all about size
6.5 Bn
1.5 Bn
46m

4. It’s all about money!
£88 Bn
£121 Bn

5. PC
Laptop
Netbook
iPad
iPhone
Smart Phone
WiFi
3G
4G
It’s all about communication
New ways of working means
People spend more and more time
online

6. Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close

7. Where does the opportunity come from?

8. Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close

9. Email Marketing

10. Why Email Marketing?
of site visitors do NOTHING

11. Why Email Marketing?
of online shoppers have made
AT LEAST 1 purchase in
response to an email

12. Why Email Marketing?
have made an IMMEDIATE
online purchase in response
To an email
32%

13. Why Email Marketing?
redeemed an email voucher
in an online OR offline store
32%
59%

14. Why Email Marketing?
Sector Sent Delivery Open Rate CTR Response
B2C
Acquisition
100% 91% 29% 27% 6%
B2C
Retention
100% 91% 32% 28% 12%
B2B
Acquisition
100% 88% 32% 25% 4%
B2B
Retention
100% 90% 37% 30% 13%
Source – DMA Email Marketing Benchmarks Survey

15. Email Marketing – Key Elements to success
Build your mailing list

16. • Existing Clients
• Networking Events
• Offer Something
 a complimentary course
 a discount
 access to special offers
 downloads
 competitions
Email Marketing – Build your list

17. • Relevant
• Tailored
• ATTENTION GRABBING
• Frequency
Email Marketing – Key Elements to success

19. Email Marketing – Measure by Measure

20. Email Marketing – Measure by Measure

21. • Mail Chimp www.mailchimp.com
• Vertical Response www.verticalresponse.com
• Constant Contact www.constantcontact.com
• aWeber www.aweber.com
• Reality Mail www.realitymail.co.uk
• Mailing Manager www.mailingmanager.com
• Graphic Mail www.graphicmail.co.uk
Email Marketing – Send it

22. Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close

24. http://www.youtube.com/watch?v=QLd9q88ohUs

25. What’s
new
in online
marketing

27. Search based Location Marketing
www.google.com/places

28. Tablets and Smartphones
One thing in common

30. GPS driven Location Marketing

32. GPS driven Location Marketing
Arrive at destination
Check in
Points and/or badge awarded
Offers based on
• Check In
• Mayorship
• Wildcard offers

34. GPS driven Location Marketing
Location focused businesses need to
1/ Register with service (s)
2/ Consider location based offer
o Dominos – Free pizza for Mayor
o Cheltenham Racecourse
– Prize draw, Gold Cup Tickets
o Cotswold Deli – Discount + Offer for Mayor
o Stuart Holmes Hair & Beauty - discount

35. AUGMENTED REALITY

36. AUGMENTED REALITY
Real life - augmented
http://www.youtube.com/watch?v=D-A1l4Jn6EY

38. Augmented Reality

39. What’s Next?
• Take a fresh look at email marketing
 Think about how you could use it
 See what your competitors are doing
• Take a fresh look at Social Networks
• Ensure you understand the numbers
• Push your web marketing
• Talk to Andy

40. Andy Poulton
Business Link
M: 07966 547146
W: www.businesslinksw.co.uk
E: andy.poulton@businesslinksw.co.uk