The Wiltshire Business Expo was held in Trowbridge in June 2013 and was a great opportunity for businesses to display, meet and network and this is my 45 minute presentation looking at on-line marketing

1. What happens if you cant be found?
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

2. What happens if you cant be found?
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. SEO
2. Google Places
3. LinkedIn
4. Twitter
5. Facebook
6. Email Marketing
7. Going Viral
8. Video Marketing
9. Blogging
10. Mobile Marketing
11. QR Codes
12. Pinterest
13. Augmented Reality

3. What happens if you cant be found?
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Web Marketing is a Marathon

4. What happens if you cant be found?
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
The Evolving Internet

5. What happens if you cant be found?
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
The Evolving Internet

6. What happens if you cant be found?
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
The 2
Rules of
Marketing

7. What happens if you cant be found?
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Rule No. 1
Go where your
clients are!

8. What happens if you cant be found?
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Rule No. 2
See Rule One

9. What happens if you cant be found?
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Get Found

10. What happens if you cant be found?
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

11. What happens if you cant be found?
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Get Found
Search Engine Optimisation [SEO]

12. What happens if you cant be found?
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
83% of web users use Search Engines
95% use Google
50% of users go beyond page 1
10% of users venture past page 2
Get Found
Search Engine Optimisation [SEO]

13. What happens if you cant be found?
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
www.google.com/places
Get Found
Google Local

14. What happens if you cant be found?
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Get Found
Google Local

15. What happens if you cant be found?
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Online Networks

16. What happens if you cant be found?
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
SocialNetworking

17. What happens if you cant be found?
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Online Networks – Benefits
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return

18. What happens if you cant be found?
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner

19. What happens if you cant be found?
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media is
the
No. 1
online activity

20. What happens if you cant be found?
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2/3rds of the
Global Internet
population visit
Social
Networks

21. What happens if you cant be found?
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
10% of all
internet time is
spent on Social
Networks

22. What happens if you cant be found?
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

23. What happens if you cant be found?
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Over 225 million
registered
professional users

24. What happens if you cant be found?
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

25. What happens if you cant be found?
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
More than 3m
companies have
a FREE Linkedin
Company Page

26. What happens if you cant be found?
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

27. What happens if you cant be found?
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – build profile

28. What happens if you cant be found?
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your profile

29. What happens if you cant be found?
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page

30. What happens if you cant be found?
30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – find groups

31. What happens if you cant be found?
31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
TWITTER

32. What happens if you cant be found?
32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

33. What happens if you cant be found?
33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

34. What happens if you cant be found?
34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool

35. What happens if you cant be found?
35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
International companies
Cisco
IBM
Dell
Informational Services
Nasa
Marketing Donut
Startup Donut
Respected News Services
BBC
CNN
Daily Telegraph
The Times
Celebrities
Demi Moore
Oprah
Stephen Fry
Jonathan Ross
Britney Spears
Small Businesses
William Grant – FoxGrant
Warren Cass – Business Scene
Lindsay Smith – Team Pixie
Fiona Davies – Flame Interiors
Anthony Lloyd – Fallowfields Hotel
Andy Poulton – Enterprise OMS
Bryony Thomas – Clear Thought Consulting
500m registered Businesses and Individuals

36. What happens if you cant be found?
36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

37. What happens if you cant be found?
37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Networks
www.facebook.com

38. What happens if you cant be found?
38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1/ China
2/ India
3/ Facebook
4/ USA
Facebook
If Facebook was a country it would be
1.34 bn
1.24 bn
1.1 bn
314 m

39. What happens if you cant be found?
39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 1/2m
users every
day
Facebook

40. What happens if you cant be found?
40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
5bn minutes
spent on
Facebook
EVERY day
Facebook

41. What happens if you cant be found?
41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1bn
• web links
• news stories
• blog posts
shared each week
Facebook

42. What happens if you cant be found?
42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook now
has a greater
share of the
internet than
Facebook

43. What happens if you cant be found?
43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
3 Types of presence
• Profile – personal
• Page – for businesses
• Groups - for anyone
Each has unique benefits and negatives. Research to
ensure you choose what’s best for you.
Facebook

44. What happens if you cant be found?
44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Timeline Page

45. What happens if you cant be found?
45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

46. What happens if you cant be found?
46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Search for pages
• Search for groups
• Start your own group
• Join the discussions
• Contribute and add value
• Link back to your website

47. What happens if you cant be found?
47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

48. What happens if you cant be found?
48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why Email Marketing?
It’s
Effective

49. What happens if you cant be found?
49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Build Loyalty
• Build credibility
• Remind former clients that you are still around
• Advise clients of full range of services
• Provide easy access to latest – news/advice/offers

50. What happens if you cant be found?
50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• 77% preferred to receive permission based email*
• 6% preferred to receive messages via social media*
• Email is second biggest influence on web sales1
(brand familiarity is #1)
* - MarketingProfs.com
1 – Foreseeresults.com

51. What happens if you cant be found?
51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
It’s Not
Expensive
Why Email Marketing?

52. What happens if you cant be found?
52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• No print costs
• No enveloping costs
• No postage charges
• It might even be free

53. What happens if you cant be found?
53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

54. What happens if you cant be found?
54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

55. What happens if you cant be found?
55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Mail Chimp www.mailchimp.com
• Vertical Response www.verticalresponse.com
• Constant Contact www.constantcontact.com
• AWeber www.aweber.com
• Reality Mail www.realitymail.co.uk
•Graphic Mail www.graphicmail.co.uk

56. What happens if you cant be found?
56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing’s free…..pst pass it on

57. What happens if you cant be found?
57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing – How & Why
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible

58. What happens if you cant be found?
58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Refer a friend
• Competitions
• Video
Viral Marketing – How & Why

59. What happens if you cant be found?
59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

60. What happens if you cant be found?
60Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

61. What happens if you cant be found?
61Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

62. What happens if you cant be found?
62Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2nd
most searched
site on the
internet

63. What happens if you cant be found?
63Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
6bn
hours watched
every month

64. What happens if you cant be found?
64Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
100 hours
of new content
uploaded every
minute

65. What happens if you cant be found?
65Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
YouTube clips now
incorporated in
Google Search
results

66. What happens if you cant be found?
66Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Outsource to Video Production Company
• DIY
Your Video

67. What happens if you cant be found?
67Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video

68. What happens if you cant be found?
68Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video

69. What happens if you cant be found?
69Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
YouTube – Panacea81
Website
App
• Teenage mum
• Left school at 16
• Variety jobs
• Posted pictures of applied make up
• Posted video to YouTube
• International TV Interviews
• Own range of Makeup
• Computer Game

70. What happens if you cant be found?
70Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Get a feel for YouTube
• Look at the competition
• Look for an angle
•Think how else it could be used
Your Video

71. What happens if you cant be found?
71Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

72. What happens if you cant be found?
72Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Blogging – Why
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated

73. What happens if you cant be found?
73Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Blogging – When
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say

74. What happens if you cant be found?
74Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
www.blogger.com
www.wordpress.com

75. What happens if you cant be found?
75Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

76. What happens if you cant be found?
76Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

77. What happens if you cant be found?
77Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• 15% only access internet via mobile device
• Mobile web access passes desktop access
• 30% of UK mobile users access the web via their phone every week
Going Mobile

78. What happens if you cant be found?
78Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• How does your site look on a phone?
• Is it “thumb proof”?
• Does everything work?
Going Mobile

79. What happens if you cant be found?
79Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Going Mobile

80. What happens if you cant be found?
80Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

81. What happens if you cant be found?
81Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
QR Codes
[Quick Reaction]
Can contain
• Web Address
• Email Address
• Telephone Number
• Physical Address
• Sales Message
• Special Offer
• Discount Code

82. What happens if you cant be found?
82Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
http://www.qrstuff.com/
QR Codes

83. What happens if you cant be found?
83Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
http://www.qrstuff.com/

84. What happens if you cant be found?
84Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

85. What happens if you cant be found?
85Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

86. What happens if you cant be found?
86Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1.36m visits/day
80% = Female
50% have children
28% have household income of $100,000

87. What happens if you cant be found?
87Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality
Reality -
Augmented

88. What happens if you cant be found?
88Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality

89. What happens if you cant be found?
89Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality

90. What happens if you cant be found?
90Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality

91. What happens if you cant be found?
91Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Augmented Reality

92. What happens if you cant be found?
92Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

93. What happens if you cant be found?
93Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
SUPERFAST BROADBAND IS COMING
And we can help

94. What happens if you cant be found?
94Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Superfast Business will help growth businesses maximise the
opportunities of Superfast Broadband (SFBB) and associated
technologies.
• We will transform the way eligible businesses use the internet and
technology, opening up fantastic new opportunities, facilitating more
effective working practices and greatly improving productivity.
• An ERDF Funded programme - delivered in partnership with Local
Authorities
• Focusing on the rural areas across the South West of England
(excluding Cornwall)
• Outcomes include engaging with 15,000 businesses and 918
Business Assists
• Key delivery partners are Business West and Wiltshire County Council

95. What happens if you cant be found?
95Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

96. What happens if you cant be found?
96Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Meet the SUPERFAST BUSINESS team on the
Stand
for more information on SUPERFAST BUSINESS and the business support
that will be available

97. What happens if you cant be found?
97Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. SEO
2. Google Places
3. LinkedIn
4. Twitter
5. Facebook
6. Email Marketing
7. Going Viral
8. Video Marketing
9. Blogging
10. Mobile Marketing
11. QR Codes
12. Pinterest
13. Augmented Reality

98. What happens if you cant be found?
98Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
Phone me
01793 745 305
07966 547 146
Want help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with
your on-line marketing