Wiltshire "Open for Business"
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A presentation delivered during the "Wiltshire - Open for Business" event on May 11th offering business opportunities, networking, information and advice
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Wiltshire "Open for Business"
- 1. http://www.159.be 1
- 2. Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon http://www.159.be 2
- 3. World Wide Web – Reality Check http://www.159.be 3
- 4. Web Marketing is a Marathon http://www.159.be 4
- 5. This is a Sprint http://www.159.be 5
- 6. World Wide Web – Reality Check Vast Market Opportunity http://www.159.be 6
- 7. World Wide Web – Reality Check 6.9 Bn 1.5 Bn 47m http://www.159.be 7
- 8. World Wide Web – Reality Check Lots of money spent online http://www.159.be 8
- 9. World Wide Web – Reality Check 2009 2010 £88 bn £118 bn £150 bn £200 bn http://www.159.be 9
- 10. • World Wide Web – Reality Check 120 100 80 60 40 £ Bn 20 0 2005 2006 2007 2008 2009 2010 Source IMRG http://www.159.be 10
- 11. World Wide Web – Reality Check New ways of working means People spend more and more time online http://www.159.be 11
- 12. World Wide Web – Reality Check PC Laptop Netbook iPad / Tablets iPhone / Smart Phone WiFi 3G 4G http://www.159.be 12
- 13. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat http://www.159.be 13
- 14. Old Hat – but still relevant http://www.159.be 14
- 15. http://www.159.be 15
- 16. Get Found Search Engine Optimisation [SEO] http://www.159.be 16
- 17. Get Found Search Engine Optimisation [SEO] 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2 http://www.159.be 17
- 18. Get Found Google Local www.google.com/places http://www.159.be 18
- 19. Probably the greatest marketing opportunity known! http://www.159.be 19
- 22. Why Email Marketing? It’s Effective http://www.159.be 22
- 23. Why Email Marketing? It’s Not Expensive http://www.159.be 23
- 24. http://www.159.be 24
- 25. Email Marketing – Measure by Measure http://www.159.be 25
- 26. Online Networks – Why The Internet is Evolving Web 3 dot zero ???? Web 2 dot zero User Generated Content • Blogs • Networking Web 1 dot zero 2001 Websites and email 1990 Bulletin Boards 1978 http://www.159.be 26
- 27. Time to First 50m Audience 38 Years 13 Years 4 Years 2 Years http://www.159.be 27
- 29. Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high return http://www.159.be 29
- 30. http://www.159.be 30
- 31. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+ http://www.159.be Planner Data source: Google Ad 31
- 32. Social Networks Social Media is the No. 1 online activity http://www.159.be 32
- 33. Social Networks 2/3rds of the Global Internet population visit Social Networks http://www.159.be 33
- 34. Social Networks 10% of all internet time is spent on Social Networks http://www.159.be 34
- 35. Social Networks www.facebook.com http://www.159.be 35
- 36. Facebook If Facebook was a country it would be 1/ China 1.33 bn 2/ India 1.15 bn 3/ Facebook 650 m 4/ USA 311 m http://www.159.be 36
- 37. Facebook Adds 1/2m users every day http://www.159.be 37
- 38. Facebook 5bn minutes spent on Facebook EVERY day http://www.159.be 38
- 39. Facebook 1bn • web links • news stories • blog posts shared each week http://www.159.be 39
- 40. Facebook Facebook now has a greater share of the internet than http://www.159.be 40
- 41. Facebook 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you. http://www.159.be 41
- 42. Facebook – Get Started – build profile http://www.159.be 42
- 43. Facebook – Get Started – build page http://www.159.be 43
- 44. Facebook – Get Started – Join In http://www.159.be 44
- 45. Facebook – Advertising • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedback http://www.159.be 45
- 46. Social Networks – Profile Building Groups • Search for groups • Join some groups • Start your own group • Contribute and add value • Link back to your website http://www.159.be 46
- 48. Linkedin – Networking for Professionals http://www.159.be 48
- 49. Linkedin – Networking for Professionals 100 million registered professional users in more than 200 countries http://www.159.be 49
- 50. Linkedin – Networking for Professionals More than 50% located outside of the USA http://www.159.be 50
- 51. Linkedin – Networking for Professionals More than 1m companies have a Linkedin Company Page http://www.159.be 51
- 52. Linkedin – Networking for Professionals Adds 1m new members every 12 days http://www.159.be 52
- 53. Linkedin – Networking for Professionals More than 2bn people searches in 2010 http://www.159.be 53
- 54. Linkedin – Getting Started – build profile Personal Profile http://www.159.be 54
- 55. Linkedin – Getting Started – build profile Company Profile http://www.159.be 55
- 56. Linkedin – Getting Started – make contacts http://www.159.be 56
- 57. Linkedin – Getting Started – find groups http://www.159.be 57
- 58. Linkedin – Getting Started – Answers http://www.159.be 58
- 59. Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedback http://www.159.be 59
- 60. Viral Marketing’s free…..pst pass it on http://www.159.be 60
- 61. Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possible http://www.159.be 61
- 62. Viral Marketing – How & Why 20 20 x 20 400 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m http://www.159.be 62
- 63. Viral Marketing – How & Why The Thresher ‘Virus’ http://www.159.be 63
- 64. Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 times http://www.159.be 64
- 65. Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/O http://www.159.be 65
- 66. Viral Marketing -How • Refer a friend • Competitions • Video http://www.159.be 66
- 68. Video Marketing 2nd most searched site on the internet http://www.159.be 68
- 69. Video Marketing 2bn videos watched every day http://www.159.be 69
- 70. Video Marketing 24 hours of new content uploaded every minute http://www.159.be 70
- 71. Video Marketing Average person spends 15 minutes on YouTube every day http://www.159.be 71
- 72. Video Marketing 70% of YouTube activity takes place outside of the USA http://www.159.be 72
- 73. Video Marketing YouTube clips now incorporated in Google Search results http://www.159.be 73
- 74. Video Marketing Your Video • Outsource to Video Production Company • DIY http://www.159.be 74
- 75. Video Marketing Your Video http://www.159.be 75
- 76. Video Marketing Your Video http://www.159.be 76
- 77. Video Marketing Team Pixie http://www.159.be 77 www.teampixie.co.uk
- 78. Video Marketing Your Video • Get a feel for YouTube • Look at the competition • Look for an angle •Think how else it could be used http://www.159.be 78
- 79. http://www.159.be 79
- 80. Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updated http://www.159.be 80
- 81. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say http://www.159.be 81
- 82. Blogging – Where www.blogger.com www.wordpress.com http://www.159.be 82
- 83. TWITTER http://www.159.be 83
- 84. Twitter http://www.159.be 84
- 85. Twitter – Who 185m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting http://www.159.be 85
- 87. Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication tool http://www.159.be 87
- 88. Twitter – How Go to www.twitter.com http://www.159.be 88
- 89. Twitter – How Write a short profile http://www.159.be 89
- 90. Twitter – What to Tweet Anything http://www.159.be 90
- 91. Apps http://www.159.be 91
- 92. Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 times http://www.159.be 92
- 93. What’s on the Horizon? http://www.159.be 93
- 97. Get Real – Augmented Reality http://www.159.be 97
- 98. Groupon http://www.159.be 98
- 99. Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon http://www.159.be 99
- 100. Contact Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk http://www.159.be 100