Presented 3/14/12, Trine University AMA, Angola, IN. This is a look at how businesses use social media, with the starting reference point of how businesses communicated with their customers in the past.

1. How Businesses Use Social Media
Andy Fuller
Villing & Company
@andy_fuller
@villingcompany

2. How (smart) Businesses Use Social Media
Andy Fuller
Villing & Company
@andy_fuller
@villingcompany

3. I work with these guys.

4. The good ol’ days
“Advertising is based on
happiness. We make the
lie, we invent want.”
- Don Draper

5. Draper’s World

6. Our World

7. The Connected Consumer
They’re an audience with an audience.
They use technology for expressions, and eschew being counted
as impressions
Vs.

8. Help! I need somebody…
Information Experience
Industry-related content Life
General business operations What’s it like doing business?

9. Experience

10. Experience

11. Information

12. Information

13. con·text

14. con·text

15. Thanks!
@andy_fuller
@villingcompany

16. Images
http://media.amctv.com/photo-gallery/mm4studiogal/lane-cooper-pete-roger-don.jpg
http://blogs.amctv.com/photo-galleries/gallery-photography-for-mad-men-season-4/don-
portrait.php
http://upload.wikimedia.org/wikipedia/commons/9/97/Family_watching_television_1958.jpg
https://lh3.googleusercontent.com/-IdknF-
wJSfo/To0LB8maoSI/AAAAAAAAC_M/0puRYea9f3w/beenie-ipad-1.jpg