Digital Transformation in Higher Education - The Changing Student Relationship
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Slide Deck delivered at SAP's Digital Transformation for Public Services event. If you think that SAP and higher education is just about finance and HR then think again. As SAP’s chosen Global Partner for higher education, itelligence are focused on bringing real innovation to your sector. From back office systems that save you time and money to consumer grade engagement platforms that drive student and staff recruitment, retention, and performance through to big data and analytic solutions that deliver actionable insight early to promote positive outcomes. Bringing the best in SAP Consulting know-how and a range of services from implementation, training, support, and hosting, itelligence is the partner for tomorrow’s higher education institution.
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Digital Transformation in Higher Education - The Changing Student Relationship
- 1. The Future of Higher Education Building Tomorrows University Services Thursday 15th October 2015 Andy Steer Group CTO – itelligence UK
- 2. Before We Start | A Brief Introduction Andy Steer itelligence UK Group CTO SAP Ecosystem 15+ Years HANA 4+ Years Heavily involved in the UK Higher Education Practice @andysteer on Twitter
- 5. itelligence | Student Number Planning 10/16/2015©2015itelligence 5
- 7. Supporting their Finance and HR solution. Currently Support their Finance, Payroll, HR SAP Solution Currently Support their HR SAP Solution Currently Support all their SAP Solution including Finance, Procurement, HR, Payroll, Student and BI SAP Solutions Currently Support their Finance SAP Solution Currently Support their Finance, Payroll, HR SAP Solution Currently Support their Finance, Payroll, HR SAP Solution Universities we are engaged with in the UK |Current Clients (Selection)
- 8. In Dialogue about their Finance, Payroll, HR SAP Solution About to launch PQQ process for new Student Solution Selection of New Finance, HR, Payroll and Student Solution Selection of New Finance, HR, Solution Selection of New Student Solution PQQ for new vision for HR, Payroll, Finance, Procurement, Student and BI solutions Selection of new HR, Finance, Procurement, Student and other systems Selection of new HR solution Universities we are engaged with in the UK |Discussions
- 9. Universities we are engaged with in the UK |Analytics Projects 10/16/2015©2015itelligence 9
- 10. 1. Understand why Digital Transformation is UNAVOIDABLE in Higher Education 2. Introduce some REALISTIC solutions for the Digital University 3. Provide ADVICE on what you can do next The Future of Higher Education| Objectives
- 11. - Charles Darwin It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. Building Tomorrows University Services
- 14. 16 – 25 year old spends 30 hours + per week on digital media. SOURCE - EMARKETER WE ARE NEVER FAR FROM A SCREEN
- 15. 2.4 BILLION brand-related conversations everyday. SOURCE - KELLERFAY AND they ARE EXPRESSING THEMSELVES
- 17. CREATING UNPRECEDENTED AMOUNTS OF DATA 90% of world’s data was created in the past 2 years. SOURCE – IBM
- 18. IT’S NOW A DIFFERENT GAME WITH NEW RULES 8 out of 10 Millennials spend at least half their time researching products online SOURCE – POWER REVIEW
- 19. Challenges for Universities Today | Some New, Some Old Heightened expectations from students Unrestricted 24-hour access to all information and services Wider reaching support of departments from administration More active exchange with private enterprise Intensified internationalization Increasing international mobility of students Make universities attractive to foreign students Controls on proportion of domestic and foreign students Growing competition For students For teaching and technical staff For the best teaching content and programs For third-party funding For endowments For endorsement and rankings Changes in funding Projects currently running to modernize universities Obtaining government aid as part of excellence project Falling income from grants and allocations of funds
- 20. - Charles Darwin It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. Building Tomorrows University Services
- 21. Cloud Mobile Social Big Data Tackling Digital Transformation | The “NEXUS of Forces” © Gartner – June 2012
- 22. Tackling Digital Transformation | The “NEXUS of Forces” 10/16/2015©2015itelligence Cloud Mobile Social Big Data Mobile Martini access – anytime, anyplace, anywhere Cross Platform – Phone, Tablet, Laptop, iOS, Android, Windows, osX Cloud Flexible, Elastic Deployment Subscription Licensing Accelerated Release Cycles Less Requirement for Internal IT Skills Social Identify, understand and influence the conversations that are being had about you and your competitors Big Data Leverage all data that is available inside and outside the institution in order to deliver insight and drive performance © Gartner – June 2012
- 23. Digital Transformation in HE | Student Engagement Lifecycle 10/16/2015©2015itelligence DISCOVER SEARCH RESEARCH GET HELP COMPARE PERSONALIZE SHARE EVANGELIZE USE TRUST FRIEND DECIDE ENROLMENT •INTERACTIVE •E-MAIL •PAID SEARCH •SEO •DISPLAY •MOBILE (NOTIFICATION/SMS) •PRINT •WEB • UNIVERSITY WEBSITE •MOBILE •ON CAMPUS • STUDENT CENTER • SOCIAL
- 24. Digital Transformation in HE | The Digital Student Lifecycle 10/16/2015©2015itelligence
- 25. Digital Transformation in HE | The Future Student Platform WEBSITE OPEN DAYS SOCIAL STUDENT HELPDESKAPPLICATION MOBILEGRADES SOCIAL NETWORKS THIRD PARTY CRM HISTORY MARKETING | INTERVENTION | SERVICE | COMMERCE | COMMUNICATION CONSUMER GRADE “OMNI CHANNEL” EXPERIENCE REAL-TIME EVENT TRIGGERING | INSIGHTS | PROFILE ENRICHMENT REAL-TIME EVENT AND CONTEXT PROCESSING – PROFILE ENRICHMENT PROFILE GRAPH IDENTITIES CLASSIFCATIONS AFFINITIES REAL-TIME TRENDS
- 26. Digital Transformation in HE | Student Recruitment
- 27. Digital Transformation in HE | Student Recruitment
- 28. Digital Transformation in HE | Student Recruitment Recruiting • Create and manage prospective student records • Support student recruitment campaigns, events, multi- channel communications, data loads, workflow, across multiple recruitment cycles, offices, and locations Mobility Complete mobile apps, no extra cost Support for iPad, iPhone, and Android Business card scanner Seamless UX with on-line Collaboration & Social Feeds, followers, and @mentions Internal, customers, partners Social selling
- 29. Raw Data Cleaned Data Standard Reports Ad Hoc Reports & OLAP Agile Visualization Predictive Modeling Optimization What happened? Why did it happen? What will happen? What is the best that could happen? UserEngagement Maturity of Analytics Capabilities Self Service BI Generic Predictive Analysis CollectiveInsight Digital Transformation in HE | Leverage Greater Insight
- 30. Digital Transformation in HE | Student Engagement Context is the difference
- 31. Digital Transformation in HE | Student Engagement REAL-TIME INDIVIDUALIZATION WHAT THEY ARE DOING NOW PRESENTATION OF RELEVANT CONTENTSTUDENT TOUCHPOINTSWHAT THEY MAY DO WHAT THEY HAVE DONE
- 32. Student Data Analysis & Visualisation Intervention Trending Topic Learning Analytics only recently gained wide- spread support among data scientists and education professionals Student & Learning analytics can provide valuable insight in: Students’ learning behavior The quality of instruction material The use of digital learning management systems The quality of assessment and testing Individual student performance & progression Reasons for early, late, etc drop-out Digital Transformation in HE | Student Retention “Student and learning analytics is the use of data and models to predict student progress and performance, and the ability to act on that information.”
- 33. Digital Transformation in HE | Leveraging SAP Technology Core Business Processes Finance | HR | Logistics Employee Recruitment, Development & Services Customer Engagement & Commerce Supplier Procurement & Relationship Management Analytics Reporting | Data Discovery | Predictive Fiori / UI5 User Experience Analytical & Transactional | Mobile First | Integration to 3rd Party Solutions SAP HANA Platform Real Time Data | Open Integration Points | Extensible to Cloud and 3rd Party
- 34. Digital Transformation in HE | Leveraging SAP Technology Finance
- 35. Digital Transformation in HE | Leveraging SAP Technology Sourcing & Procurement
- 36. Digital Transformation in HE | Leveraging SAP Technology Students, Teaching & Learning
- 37. Digital Transformation in HE | Leveraging SAP Technology Education Funding & Income
- 38. Digital Transformation in HE | Leveraging SAP Technology Talent Management
- 39. What to do Next| Take Advantage of the “NEXUS of Forces” 10/16/2015©2015itelligence Cloud Mobile Social Big Data Mobile Build and deploy a portfolio of Student and Employee Applications that can be consumed quickly and easily without training Cloud Consider flexible or hybrid deployment models that deliver rapid innovation alongside existing systems, Talent Mgmt as an example Social Use a Student Platform to drive Engagement by starting the applicant conversation early and continuing seamlessly through to alumni Big Data Develop and implement Advanced Student Analytics using Predictive models for Performance, Outcomes, and Churn © Gartner – June 2012
- 40. - Charles Darwin It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. Building Tomorrows University Services
- 41. Andy Steer Group CTO – itelligence UK Email: andy.steer@itelligencegroup.co.uk Twitter: @andysteer We make the most of SAP® solutions! 10/16/2015©2015itelligence
- 42. Copyright itelligence AG - All rights reserved No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of itelligence AG. The information contained herein may be changed without prior notice. Some software products marketed by itelligence AG and its distributors contain proprietary software components of other software vendors. All product and service names mentioned and associated logos displayed are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to itelligence. This document is a preliminary version and not subject to your license agreement or any other agreement with itelligence. This document contains only intended strategies, developments and product functionalities and is not intended to be binding upon itelligence to any particular course of business, product strategy, and/or development. itelligence assumes no responsibility for errors or omissions in this document. itelligence does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. itelligence shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. itelligence has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages. 10/16/2015©2015itelligence 43
Notas del editor
- [Talk track]
- [Talk track] We are never too far from digital channels and content. And we spend a tremendous amount of time in front of these screens and devices. According to eMarketing research. In the US the average time an adult spend online is an astonishing 23 hours a week. That’s 5 hours and 16 mins on daily basis. (And most of this time is spent on mobile devices (2 hours 21 minutes - smartphones, tablets, feature phones). We are constantly on this digital channels not only connecting with other people and organizations, but are creating content through this digital mediums. [Source]: Social Usage Involves More Platforms, More Often” eMarketing June 2013 http://www.emarketer.com/Article/Social-Usage-Involves-More-Platforms-More-Often/1010019#7LLy0PpjfxxPUOGZ.99 ]
- [Talk track] Growing Ubiquity of Social Media “Social media is changing the way people interact, present ideas and information, and judge the quality of content and contributions. More than 1.2 billion people use Facebook regularly; a recent report by Business Insider reported 2.7billion people — almost 40% of the world population — regularly use social media. The top 25 social media platforms worldwide share 6.3 billion accounts among them. The impact of these changes in scholarly communication and on the credibility of information remains to be seen, but it is clear that social media has found significant traction in almost every education sector.”
- [Talk track] And people are leveraging these channels not only to connect and engage with one another, but also are using these channels to interact with organizations. As consumers ourselves, its common for us to get online to checkout a product site, see what others are saying about the product, then call the company to find out more information or stop by the store, then use the mobile phone to find the best prices and come home to buy online. In fact, increasing numbers of today’s customers are leveraging multiple channels interacting with organizations. Most US consumers; 56% leverage both online as well as physical stores for making purchases. A 18% increase from last year. Also consumers are engaging organizations through multiple channels simultaneously. For example they might use a store’s mobile app while in a physical store, or talk to a customer service rep on the phone while browsing related materials online. [SOURCE]: “Engaging Multichannel Consumers” https://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/engaging-multichannel-consumers/10192
- [Talk track] These two trends 1) shift to digital mediums and 2) the proliferation of interaction channels used in purchasing process is adding to the data explosion phenomena. According to IBM report Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. IDC Estimates that by 2020,business transactions on the internet- business-to-business and business-to-consumer – will reach 450 billion per day Organizations that are able to understand the data that they have, and be able analyze the data by formulating the right questions to query against the data will be able to harvest the gold nuggets of insights. And these insights can become a competitive differentiation for the organization. [Source] IBM: http://www-01.ibm.com/software/data/bigdata/
- [Talk track] In the midst of these trends are people who are benefiting from democratization of information, sharing, and networking between people and organizations. Customers are more knowledgeable and empowered like never before. When a customer is ready or interested in a product, they can quickly become educated around the traditional four P’s of marketing (product, price, promotion, and place). Nearly 8 out of 10 customers, (79%) research half of their total shopping time researching products online even before they step into a store. In fact studies have shown that when people are ready to engage a sales person, they are already 60% down the purchasing process. This is changing the game of customer engagement and marketers need to rethink how they can better connect and engage with today’s customers outside the traditional linear funnel process. Marketers must think how best to engage them earlier in the process through digital channels with content that’s innovative and relevant that will capture minds of the target audience. [Sources] PowerReviews 02/06/2012 http://www.factbrowser.com/facts/4683/
- Let’s come back to Mr Darwin for a moment…
- Gartner looked at these changes and categorised them into something they called the Nexus of Forces.
- So how does this apply to the Higher Education space?
- I want to talk about the particular opportunity that digital opens up for us in managing the student engagement lifecycle. Talk it though then say that you will focus on Recruit Engage Retain
- In order to deliver collective insight, analytics as we know it needs to change and evolve. SAP, via BusinessObjects started this journey for many thousands of customers around the world when we made BI a reality over 20 years ago. But analytics has and needs to continue to move from asking what happened, to asking why it happened, what will happen next and ultimately what is the best that can happen. As analytics matures along this curve it’s a journey, but it’s a journey that does not leave the other behind. Its it the sum of all the parts that ultimately drives collective insight. You cannot just look at predictive modelling, without great visualizations and the underlying semantics that drive faultless data governance. Its this need for analytics to be end to end that truly holds the key to unlocking dark data and driving collective insight. Ease of adoption and rapid implementation at any point on the maturity curve are a prerequisite alongside the to ensure users work with solutions that are business focused and enable storytelling. By doing this you can mature your use of analytics, improve user engagement and drive collective insight.
- 1 week of BB data (activity cumulator) at a university of 50k students means: 20 million records!!! As we all know data is exploding. Just look at the data we produce on a daily base with our Facebook, LinkedIn, Whatsapp, and professional usage. In ERP systems the same is going on. With globalization and the single ERP instance vision the amount of employees and students on one environment is huge and the data that is stored for them grows every year by 40%. When you for example look at the amount of data that is produced by SAP HR payroll runs, this is fascinating. 90 mil records per year…… The reporting on that payroll and time data is very complex due to the different ways the data is stored and because the volumes are so high. Result of growing ERP systems was that there was a need for a BW system. This now resulted in managers and other business users who are looking at data that is on average 1 month old. And we can question if that is optimal In addition, landscapes became tremendously complex. I was a consultant at SAP when I started my career. If I think back at the number of systems, components and engines we needed for talent management this was huge. And honestly did not work very well…..
- How can SAP® solutions enable you to change the game? New innovative technologies and solutions from SAP deliver greater value by enabling better business insight to maintain financial excellence. Make better business decisions with SAP HANA by handling large volumes of granular data and performing in-memory analysis. In addition to on-premise implementations, deploy business processes quickly and flexibly in the cloud 76% Higher Margin When financial systems provide insight into financial and operational performance* 44% Fewer finance FTEs In transactional processes with streamlined, automated, and integrated core processes*
- How can SAP® solutions enable you to change the game? Sourcing and procurement software from SAP helps streamline the procurement processes of any organization, driving compliance and control while cutting costs and risks. The software offers a pleasurable and efficient shopping experience for your business users, with automated approval flows and integration with the world’s largest business network. Key facts -70% Operating Costs With closed-loop sourcing and procurement software from SAP +60% Order compliance With suppliers and terms working through the business network
- How can SAP® solutions enable you to change the game? With SAP solutions, organizations can enhance education and learning to manage students’ academic lifecycle and offer compelling courses and learning options to ensure advancement. SAP offers a fully integrated constituent-facing platform that is adapted for individual needs and powered by analytics for better academic oversight and real-time management. Key facts 83% Operational Efficiency Improved transaction processing in core systems applications and support* 4xReporting Efficiency Improved student management with faster programmed and ad hoc reports*
- How can SAP® solutions enable you to change the game? With SAP solutions, organizations can increase visibility and transparency into revenue generation and capital earnings, and enhance service delivery. SAP solutions provide integrated customer service and financial operations that track outreach and responses, are customized for personal preferences, and are coupled with adapted receivables processes to maintain account integrity. Key facts 87% time saved In data management for extraction, transformation, and load times* 80% Load increases For Big Data volume in real time*
- How can SAP® solutions enable you to change the game? Human resources (HR) executives can improve employee engagement and business outcomes by more easily and effectively attracting, developing, and retaining the right talent. Our solutions help simplify talent management so HR professionals can proactively act, easily measure, and clearly communicate talent results and business impact. Key facts -36%Employee Turnover For organizations with higher employee engagement* +25% Revenue per FTE For organizations with high business strategy and HR alignment*
- Let’s come back to Mr Darwin for a moment…