The document discusses film posters and their purpose in marketing films. It notes that film posters are used to promote and intrigue audiences about films, and that original posters from older films are highly collectible. Posters are displayed in theaters and other public places to advertise upcoming film releases. Additional types of promotional materials discussed include teaser posters, character posters, and lobby cards - sets of 8 scenes from a film. Effective poster design aims to attract audiences through an eye-catching focal image, prominent title, indication of release date, and information on directors and production company.

1. Aneeka Ishaq

2. Film posters are an important part of a film’s marketing
technique. They are created to promote films and to
intrigue audiences but there is a larger market for
collecting film posters and older, original movie posters
are in great demand.
 Film posters are displayed inside and on the outside of
movie theaters, and elsewhere on the street or in shops.
The same images appear in the film exhibitor's press book
and may also be used on websites, DVD packaging, flyers,
adverts in newspapers and magazines.
 film posters to be seen are on big billboards, bus stops, on
buses, undergroundstations and of course, around the
cinema to show future film releases.
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3. 
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Lobby cards
Lobby cards are collected and their value
depends on their age, quality, and popularity.
In sets of eight, each featuring a different
scene from the film.

4. 
A teaser poster or advance poster is an early
promotional film poster, containing a basic
image or design without revealing too much
information such as the plot, theme, and
characters.

5. 
For a film with an ensemble cast there may
be a set of character posters, each featuring
an individual character from the film.

6. 
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It must be eye catching and captivating to the audience
• There must be a focal picture that will draw in the audiences eye
• The title is displayed in a large, eye-catching font• It clearly
defines the film’s genre
• The poster should be designed to attract the largest audience
possible
• There is usually an indication of when the film is being released –
either a date or ‘Coming Soon’, although they are sometimes less
specific, for example they might say ‘In Cinemas This Summer’
• Information on the Directors and Production Company is often
displayed in a billing block at the bottom of the poster
• There could be reviews or titles of other films that the company
has made

7. Blue background
represents, male
dominant news
team. With the
“Channel 4” logo
in print displays
the authenticity
of the news
channel.
Main image,
leading character.
Sort of
stereotype
newsreader
character. Other
cast members are
behind placing
emphasis on
main Character.
Tagline “They bring
you the News, so you
don't have to get it
yourself”, is parodist in
that it is obvious they
provide the news,
remind the audience
of the comedic genre
of the movie.
Main Cast Credits, one cast
member featured, Will
Ferrell, attracts audience as
he is a well know comedy film
actor and he features as the
main role in this movie.
Movie Title, Written in a
strong, metallic, dominant
Silver, bold font, emphasises
the importance of the main
character and links the
audience to what the film is
about.

8. The bright
colors contrast
the black and
white clothing
of the
characters,
suggesting this
is a happy and
positive film
much like the
title. The
flowers imply
romance and
would attract
the female
audience .
The fact that the
female is wearing
white and the male
is wearing black
suggests that
opposites attract.
The tagline is also in
the centre to give
away a little bit about
the film.
The font is also aimed
at female audiences as
the ‘K’ has a curl at the
end.

9. Grey, white are the main
colors' used. The white,
bold Realism: writing
stands out within the
picture because everything
else The poster looks
realistic around the text is a
darker because of the nonedited colour. This draws
the eye to picture.
The poster depicts a romantic film. The
text colour has been The title gives us the
romantic chosen to contrast from the
element ‘Date Night’ and then other
darker colors' used clothing and staging in
the image already. The title text colour is
gives us the impression that big, bold
white which draw something happens
within the ‘Date the viewers eye to the
title. Night’. This gives us a sense of
mystery.
The text colors has
been chosen to
contrast the other
darker colors used. The
title text color is big
and bold which draws
the your eye to it.