MA Design Management Research Proposal by Anel Palafox May 2009 London, UK

1. © anel palafox 2009 anel palafox industrial designer ma design management - final major project

2. © anel palafox 2009 design thinking + social change

3. © anel palafox 2009 design thinking + social change what? how? when?

4. © anel palafox 2009 point starting

5. © anel palafox 2009

6. © anel palafox 2009 © digital eskimo - The Wall, Sydney 2009 digital eskimo ® design tools end user approach collaborative methodology

7. © anel palafox 2009 design thinking design tools end user approach collaborative methodology

8. © anel palafox 2009 + social sector design thinking design tools end user approach collaborative methodology

9. improve life quality relationships sustainability wellbeing © anel palafox 2009 increase productivity efficiency effectiveness profit design thinking private / social benefits (Impact)

10. / © anel palafox 2009 comodity design thinking £ private / social ? (KPIs)

11. © anel palafox 2009 aims i s design thinking an effective tool to address social changes ? w hat are the advantages of applying design thinking to solve social challenges ?

12. relationship between design thinking & social sector characteristics & benefits - pros & cons entrepreneurs-businessmen-philanthropists-academics brands - authors - projects - methodologies - trends objectives © anel palafox 2009

13. objectives © anel palafox 2009 what? who? where? with what? how? definition of social challenge people actively working in the area politics & norms in the social sector revenue models and financial support types of social challenges

14. © anel palafox 2009 eye care system over 30 years 250,000 operations a year 60% free - selfunded india – healthcare $200 a pair Bausch & Lomb $4 a pair Aravind Hospital. case study #1 what? how? where?

15. © anel palafox 2009 community project 16 women + 1 year = wall-hanging called ‘Bagaan’ (‘Garden’ in Bengali) east london - social case study #2 community awareness public spaces ownership what? how? where?

16. © anel palafox 2009 case study #3 fog collector dessert zones sustainable & low cost water supply for life ecologic chile - natural resources health improvement eliminate water bills what? how? where?

17. © anel palafox 2009 i don’t know anything about it it’s huge it goes across many disciplines it has great relevance what i’ve learnt so far it’s potential is amazing

18. “ Problems cannot be solved by the same level of thinking that created them.” Albert Einstein © anel palafox 2009 but design thinking just might...! so design won’t save the world

19. thank you! © anel palafox 2009