1. 0-to-Branded in 60 Minutes
Quick-Start Personal Branding
and Social Media Set-Up

2. The Basic Personal Branding Idea
1. Adapt in-person networking to online social
media / social networking.
2. Adapt traditional corporate branding
principles to personal identification.
3. Combine the two to create a focused online
presence that makes you…
Easy To Find, Hard To Forget
@pbarbanes
#barcampswfl

3. The Idea In Action
I. II. III.
DEFINE DESIGN ALIGN
Determine your Structure your Engage online in
brand and your online presence ways that support
differentiator(s). and linkages. your brand.
@pbarbanes
#barcampswfl

4. What We’ll Do
• Walk through the steps of the DESIGN phase
of the Really Simple Social Media Strategy
II. DESIGN
I. Structure your III.
DEFINE online presence ALIGN
and linkages.
@pbarbanes
#barcampswfl

5. What This Is
• HERESY! A cookie-cutter approach
• A strategy that uses WordPress, LinkedIn, and
Twitter together
• A way to begin
@pbarbanes
#barcampswfl

6. The Model
YOU Personal Domain
Name (URL)
Personal Brand
Site
@pbarbanes
#barcampswfl

7. What This Is Not
• Not the ONLY way
• Not an in-depth tutorial on WordPress,
LinkedIn, or Twitter (hey, we’ve only got so
much time!)
• Not just theory; it gets results
@pbarbanes
#barcampswfl

8. RESULTS?
• Increased appearance in Google
• Improved LinkedIn results/connections
• Differentiation
• Improved job prospects / negotiations
• Seen as an expert in your field
• Seen as relevant in today’s connected world
@pbarbanes
#barcampswfl

9. The Model
Followers Followers
Followers Followers
Searchers
(Google, etc.) Searchers
(Google, etc.)
Recruiters / Partners
YOU Personal Domain
Name (URL)
Personal Brand
Site
@pbarbanes
#barcampswfl

10. 0-To-Branded In 60 Minutes:
Kim The Crafter
@pbarbanes
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11. STEP 1: Register A Domain Name
Kim The Crafter available?
@pbarbanes
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12. I use GoDaddy.com…
@pbarbanes
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13. @pbarbanes
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14. Step 2: Set Up WordPress
@pbarbanes
#barcampswfl

15. Sign up at www.wordpress.com
Enter a Blog Name
@pbarbanes
#barcampswfl

16. Sign up at www.wordpress.com
Enter a Blog Name
@pbarbanes
#barcampswfl

17. @pbarbanes
#barcampswfl

18. Access your “dashboard” / site admin
@pbarbanes
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19. Select “APPEARANCE”
@pbarbanes
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20. Browse ALL Themes
@pbarbanes
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21. Activate A Theme
@pbarbanes
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22. @pbarbanes
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23. Select “Pages”
@pbarbanes
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24. Select “Add New”
@pbarbanes
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25. Title the Page
(Example: Industry Resources)
Publish The Page
@pbarbanes
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26. TIME: 15 MINUTES
@pbarbanes
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27. Step 3: FORWARD Your Domain
@pbarbanes
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28. @pbarbanes
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29. Step 4: Connect LinkedIN
@pbarbanes
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30. Choose “Edit Profile”
@pbarbanes
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31. Edit “Websites”
@pbarbanes
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32. Choose “Other”
@pbarbanes
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33. Enter the domain name, then Save Changes
@pbarbanes
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34. Step 5: (Sign up for and)
Connect Twitter
@pbarbanes
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35. In “Settings” …
…Add the Domain Name
…and SAVE
@pbarbanes
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36. Link to your site
@pbarbanes
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37. Result
Personal Domain
Name (URL)
@pbarbanes
#barcampswfl

38. Result
Followers Followers
Followers Followers
Searchers
(Google, etc.) Searchers
(Google, etc.)
Recruiters / Partners
Personal Domain
Name (URL)
@pbarbanes
#barcampswfl

39. Next: ALIGN
I. II. III.
DEFINE DESIGN ALIGN
• With relevant and updated content on your blog,
enable organic search to draw visitors from
LinkedIn, Google and other search engines.
• Use Twitter to draw Followers (and their
Followers) to your personal brand site.
@pbarbanes
#barcampswfl

40. Questions?
www.ReallySimpleSocialMedia.com
Twitter: @pbarbanes
800-951-1156