During the Career and Education 2013 held at Sands Expo and Convention Center (Singapore), Mr Anfernee Tan (@anferneeck) simplified the idea of personal grooming and personal branding, and presented this idea into two key practical concepts: 1) what you need to have, and 2) what you need to be. If you have missed the talk, here are the slides used.

1. 1
Personal Grooming for
Online Branding
Anfernee TAN
Director

2. 2
The art of cleaning
and maintaining…
Personal Grooming for
Online Branding

3. 3
A
type
of
internet
marke/ng
method
or
strategy…
Personal Grooming for
Online Branding

4. You
need
to
have:
4
Aptitude
Appearance
Attitude
You
need
to
be:
Distinctive
Focused
Relevant

5. You
need
to
have:
5
Aptitude
Appearance
Attitude
You
need
to
be:
Distinctive
Focused
Relevant

6. You
need
to
have:
6
Aptitude
Appearance
Attitude
You
need
to
be:
Distinctive
Focused
Relevant

7. You
need
to
have:
7
Aptitude
"We
have
commi@ed
to
synergis/cally
fashion
high-­‐
Appearance
quality
products
so
that
we
con/nually
foster
world-­‐class
infrastructures
as
well
as
to
Attitude
quickly
create
principle-­‐
centered
sources,
products
and
services
to
surpass
our
customer's
needs”
You
need
to
be:
Distinctive
Focused
Think
Different
Relevant

8. You
need
to
have:
8
Aptitude
Appearance
Appearance
Attitude
Aptitude
You
need
to
be:
Distinctive
Attitude
Focused
Relevant

9. You
need
to
have:
9
Aptitude
Appearance
Attitude
You
need
to
be:
Distinctive
Focused
Relevant

10. You
need
to
have:
10
Aptitude
Focus
or
Appearance
Fail
Attitude
You
need
to
be:
Distinctive
Focused
Relevant

11. You
need
to
have:
11
Aptitude
Appearance
Attitude
You
need
to
be:
Distinctive
Focused
Relevant

12. 12
Personal
Branding
Affects
Employability

13. Enhance
your
lifelong
employability
with
us!
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