Austin asks70008 7

<Course ID Number> <Instructor>
<Course Title> <Assignment Number or Title>
XYZ construction Inc. Strategic Plan for IPO.
NORTHCENTRAL UNIVERSITY
ASSIGNMENT COVER SHEET
Student: Angela Austin-Knight
Academic integrity: All work submitted in each course must be your own original work. This includes all
assignments, exams, term papers, and other projects required by your instructor. Knowingly submitting another
person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result
in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal
from the University.
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<Faculty Name> <Grade Earned>
<Date Graded>
<Course ID Number> SKS70008 <Instructor> Dr. J. Burchell
<Course Title> Doctoral
Comprehensive Strategic Knowledge
Studies
<Assignment Number or Title> 7

Angela Austin-Knight
Nothcentral University
SKS70008-7
Dr. J. Burchell
03/01/2014
XYZ CONSTRUCTION INC.
STRATEGIC MANAGEMENT PLAN

XYZ CONSTRUCTION INC. STRATEGIC PLAN FOR IPO
• Introduction: This Presentation will discuss and analyze a strategic plan for XYZ
Construction Inc. upcoming IPO. We will explain how this strategy affects the following areas:
• a) Marketing
• b) Workforce and Operational Management
• c) Organizational Structure
• d) International Operations
• e) Financial and Accounting Management
• f) Compliance and Legal Considerations
• g) Internal Control and Evaluation
• h) Information Technology
• I ) Leadership
strategy The coordinated means by which an organization pursues its goals and objectives.

• SWOT Analysis
Strengths Weaknesses
• A Distinctive Company?
• Well Thought of by Stakeholders?
• An acknowledged leader?
• Well Conceived Operational Strategies?
• Adequate Financial Resources?
• Project Innovation Abilities?
• Proven Management?
• Family business which locals trust?
• Ethically sound in all aspects of
business dealings.?
• No Clear Strategic Direction?
• Fatigued Behind in R& D?
• Need of updated IS?
• No Tangible Marketing Plan?
• Need Differential Strategy?
• In need of Financial Forecast?
• New workforce demands to meet Global
expectations?
Opportunities Threats
• Entering new global markets?
• Vertical Integration?
• Developing a New Marketing Plan
• Develop a Differential Strategy to Gain
Competitive Advantage
• New laws in new global markets
• Political issues
• Cultural barriers
• Religious Barriers
• Monetary exchange Rates

• Marketing
• After researching the industry and creating a SWOT analysis it is imperative that XYZ has team members and experts for
project management. Cost effectiveness is always going to be the number 2 consideration with safety being number 1.
• Flyer Plan
• Construction businesses market themselves effectively differentiate their services from the competition and stand a much
better chance of driving qualified new business.” (Hernandez, 2008) Niche marketing strategies will allow growth while
keeping the company’s sales goals and identity. (Hernandez, 2008)

• Workforce and Operational Management
Operations Strategy in a Global Environment
Project Management

SKS7000 Management VitalSource eBook for Northcentral University Pg. 211
XYZ construction Inc. Strategic Plan for IPO

• Training and Developing Employees
• Establishing Strategic Pay Plans
• Pay for Performance and Financial Incentives
• Labor Relations and Collective Bargaining
Human Resources are invaluable

SKS7000 Management VitalSource eBook for Northcentral University Pg.283

• Organizational Training is Increasingly High Tech

• Aligning Strategy and Training
The Four-Step Training Process
Training programs consist of four steps:
1. In the first, needs analysis step, you identify the specific knowledge
and skills the job requires, and compare these with the
prospective trainees’ knowledge and skills.
2. In the second, instructional design step, you formulate specific, measurable knowledge and
performance training objectives, review
possible training program content (including workbooks, exercises, and activities), and estimate a
budget for the training program.
3. The third step is to implement the program, by actually training the targeted employee group
using methods such as on-the-job or
online training.
4. Finally, in an evaluation step, you assess the program’s success (or failures).

• Organizational Structure
Xyz Construction Inc. will use a Functional Organizational Structure

• International Operations

• Financial and Accounting Management
2015-2020
XYZ Construction Inc.

• Compliance and Legal Considerations

• Information
Technology
• 1. Planning for Technology
• 2. Implementing a Technology
System or Change
• 3. Technology Evaluation and
Control
• Quantitative Techniques
Web 1.0
Search Engines
Banner ads
Uploading media to a
Web site
.com crash
Downloading Mp3
File sharing
Print encyclopedias
Personal Web sites
Domain name
squatting
Buying books online
Bookmarks
Outsourcing
Buying Software
Programs
Web 2.0
Social Media
Keyword ads
Uploading and
tagging media
Renting movies
Wikipedia
Personal blogs
Search engine
optimization (SEO)
Writing and
publishing online
Really simple
syndication (RSS)
Crowdsourcing
Cloud Storage

• Leadership

• Conclusion

• References:
• Brainmass.com. (Ed.). (2013). Marketing and Management. Retrieved from Brainmass.com Web site:
http://brainmass.com/business/business-and-industry-analysis/375097
• Burchell, J. (2014, January 20). Main Task Develop a Marketing Flyer Plan Assignment [Msg Assignment 2]. Message
posted to Classroom SKS7008, archived at http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=SKS7000-
8&learner_course_id=333305
• Bryant, P. (2013). Marketing Flyer Plan. Retrieved from Studymode.com Web site:
http://www.studymode.com/essays/Marketing-Flyer-Plan-1510397.html
• Bērziŋš, G. (2012). Management in Creative Industry Organizations: Specifics in Strategic Decision Making. Management
of Organizations: Systematic Research, 1(62), 7-23. Retrieved from NCU.edu Courseroom Reference Web site:
http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=SKS7000- 8&learner_course_id=333305
• Cekada, T. (2011, December). Conducting an Effective Needs Assessment. Professionalsafety, 28-33. Retrieved from Asse.org Web
site: http://www.asse.org/education/seminarfest13/docs/PSJ%20Articles/Sem%2052/Conducting%20an%20effective%2
0needs%20assessment_Cekada_1211Z.pdf
• George, B . (2012). Integration: an elusive concept. Journal of Instructional Pedagogies, 7, 1-13. Retrieved from Proquest.com
Web site: http://search.proquest.com.proxy1.ncu.edu/docview/928731673?accountid=28180
• Goleman, D. (2014). Leadership Styles. Wall Street Journal. Retrieved from Wall Street Journal Web site:
http://guides.wsj.com/management/developing-a-leadership-style/how-to-develop-a-leadership-style/
• Gregory, N. (2012). Doing Business and Doing Development. World Economics, 13(3), 13-26. Retrieved from
ncu.edu/Classroom Reference Web site: http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=SKS7000-

• References:
• Pearson Learning Solutions. (Ed.). (2011). Executive concepts in Business Srategies (1st ed.). Retrieved
from vitalsource.com Web site: http://online.vitalsource.com/#/books
• PRWEB. (Ed.). (2013). OxBlue and Computer Guidance Collaborate on Integrated Product Offering;
Comprehensive Dashboard Provides Live View of Projects Alongside Financial Summary. Retrieved
from prweb.com Web site: http://www.prweb.com/releases/2013/8/prweb10996858.htm
• Qureshi, A. (2007). Improving global business economics by seamless business integration framework.
Human Systems Management, 26(4), 247-255. Retrieved from NCU, Classroom Reference Web site:
http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=SKS7000-
• Song, M. (2011). Does Strategic Planning Enhance or Impede Innovation and Firm Performance?
Journal of Product Innovation Management, 28(4), 503-520. doi:10.1111/j.1540-5885.2011.00822.x
• Suttle, R. (2014). Types of Organizational Structure in Management. Chron, 1. Retrieved from
smallbussiness.Chron.com Web site: http://smallbusiness.chron.com/types-organizational-structure-
management-2790.html

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