Slides from our orientation session with the Marketing That Works.TV interns. We lay out expectations and give an overview of marketing that underpins social media marketing.

1. Marketing That WorkSIntern Orientation How to “Get Started” with Marketing That Works… (…using “Step-by-Simple-Step” Proven Methods)

3. Barry C. McLawhorn – Internet Marketing, SEO, Viral Marketing and Integration Marketing Strategist / Specialist

4. Angela Hausman, Ph D, Associate Professor of Marketing Howard University - Washington, DC

5. Define Expectations & Responsibilities

6. Share Resources

8. Resources You’ll be Employing… Leading “Authority” Blogs: Mashable.com SocialMediaExaminer.com SocialMediaToday.com DuctTapeMarketing.com TechCrunch.com MarketingThatWorks.TV HausmanMarketResearch.org Technorati.com

9. Resources (Continued)…

10. Resources (Continued)… Primary Social Networking Sites: Facebook.com Twitter.com.com Linkedin.com YouTube.com SlideShare.com BlogTalkRadio.com (You’ll be watching and discovering how to set-up Accounts, Profiles, Descriptions, and how you can optimize and leverage both your’s and your client’s “Authority” synergistically)

11. Resources (Continued)… Primary Social Networking Tools: Keyword Research Google Keyword Tool Market Samurai Keyword Cloud Headlines and Copywriting Wordpress SEO (Search Engine Optimization) Yoast SEO Plug-In Creative Search Strategies – Steve Wiideman SMO (Social Media Optimization) Google Analytics (and other analytical software and systems)

12. You Have to Learn to Listen…

13. SocialMediaExaminer.com

14. MarketingThatWorks.TV

15. Marketing Overview Resources: http://hausmanmarketresearch.org Any marketing text Businesses solve customer problems Traditional marketing 4 P’s 6 P’s – positioning & people 4 I’s – impress, intrigue, inform, interact

16. Marketing Overview Not all consumer are the same – segmentation and targeting Brand and positioning Atmospherics Integrated marketing communications (Often combination of online and offline environments – coordinate)

17. Marketing Overview Social media marketing IS marketing Without other elements, social media is sunk Successful social media relies on existing marketing concepts: Social capital – influence Desires for affiliation Desires for self presentation Desires for celebrity Norm of reciprocity

18. Social Media Marketing Funnel-like process Awareness Attitude formation Behavioral intentions Sharing Engagement Develop strategies to motivate consumers at each stage

19. Social Media Marketing Strategy Understanding of market and other outside forces Understanding of organization and its capabilities Setting objectives Create strategies to achieve objectives Develop contingencies Monitor outcomes Modify strategies