IDEA Engineering™: is an innovation methodology that brings together the best of foundation processes in Innovation like Osborn-Parnes CPS, PDCA, AcceleratedInnovation,ThinkX as well as Design Thinking principles. The key steps in our method are what drive innovation at some of the most recognized innovative companies like Herman Miller, Apple, Fellows, Google, Motorola and GE. This process promotes collaboration and guides teams from discovering the roots of the problems right through commercialization of solutions.

1. Serious about innovation? Want to create
competitive advantage out of your ideas? Need to
ensure your leaders have the skills of the future
(today)? Then, we can help.
Read on to learn more.

2. DO YOU WANT PEOPLE WHO KNOW INNOVATION
OR PEOPLE WHO DO INNOVATION?
We know that future competitive advantage depends on your ability to harness the creative problem
solving of your people and applying new ideas and thinking to your challenges. This takes leaders who
both understand innovation as well as apply it in every situation.
It is not just us who are saying this. A survey by IBM of over 1,400 CEOs and business leaders
worldwide found that the ability to apply creative problem solving and dealing with complexity are the
two most needed skills to lead in the rapidly changing face of business today. In the same survey they
defined the business of tomorrow as one of constant change and where the organizations ability to “innovation
innovate will determine success or failure. distinguishes
This ability to harness innovation and rapidly create new ideas in the form of services, products, between a leader and
systems and business models is what we believe will be most needed in your leaders. The world of
business is about to go through dramatic changes. Being able to simply make analytical decisions and a follower.”
execute plans will not be sufficient. Your leaders will need to be able to lead the organization through
change, be comfortable with the chaotic and fast paced business cycles that are to come and develop -Steve Jobs
and advocate for the new ideas that produce new value.
We have been helping companies prepare leaders for just this kind of business environment by
improving innovation capabilities through our results oriented workshop. What we impart goes well
beyond simply teaching brainstorming skills and is a far cry from the theory-based with no application
trainings given by traditional consultants. In fact, what we teach will change the way your people work
all together.

3. OUR APPROACH
Our Design Driven Approach.
(or, the method to our madness)
I D E A engineering ™
We bring this mix of elements together in facilitated creative problem solving meetings that we call
InnovationMissions(™) as well as provide training to those who need to develop the new ideas your organization
needs. We use our innovation methodology called I.D.E.A. Engineering. which brings together the best of
foundation processes in Innovation like Osborn-Parnes CPS, PDCA, AcceleratedInnovation,ThinkX as well as
Design Thinking principles. The key steps in our method are what drive innovation at some of the most
recognized innovative companies like Herman Miller, Apple, Fellows, Google, Motorola and GE. This process
promotes collaboration and guides teams from discovering the roots of the problems right through
commercialization of solutions.

4. OUR APPROACH
All innovation
passes through four
iterative stages that
focus collaborative investigate design experiment activate
teams on areas of ?
most importance as
they build from
insights to
solutions. Each Investigate Design Experiment Activate
stage has a clear for ideas, to improve prototypes
benefit to the needs, concepts & concepts & & plans for
overall effort and empathy, possible test success
helps to take the insights & solutions assumptions
risk and chaos out direction
of innovation.
This is how we turn
innovation into a Set clear Create new Check ideas Inform action
direction to and value against in real world
tool your opportunity adding criteria of scenarios
organization can possibilities success
apply over and over
again.

5. more on
OUR APPROACH
4 5 7 8
? investigate design experiment activate
1 3
2 6
Within the four stages we have eight critical steps that build one to the other. Think of these as deliverables that help us push forward.
Our approach is based on truths we have discovered through real world trial and error. They help guide the way we apply I.D.E.A
Engineering and assure that your innovation efforts don’t fail. They challenge the way most organizations do business and are part of
the keys that make our approach work in the real world. Here are just a few of them:
•Rubber Band Effect - Sometimes we find we need to take a step backwards as we discover new things.
•Doing over planning - Planning sounds good but it depends on making assumptions. Doing is about going out and trying
something to learn first hand what works and what doesn’t. If you want to know how a solution might work prototype it and learn before
you invest in a complete roll out.
•Human Centric - Thinking more along the lines of anthropologists where observation leads to better insights and to empathy with
the consumer. Solutions are often found when we simple stop to observe what is going on and understand it from a users peerspective.
•Storytelling and visuals over spreadsheets - This means that numbers alone cannot tell the human side of the story. During
our sessions we collect visual data in the form of pictures and video so they better translate our learnings and conclusions into stories
that direct our thinking in more concrete and real ways.
•Radical Collaboration - Where possible we like to source ideas from beyond just those people on the team. This can mean
partners, non-related departments and even customers.

6. TRAINING IN OUR APPROACH
Applied I.D.E.A. Engineering™ is a 2 day immersion into our design driven
approach to innovation and collaborative creative problem solving and includes learning
the theory and applying it to an actual goal challenge or problem. In a two day session
we apply this training against a real world challenge your team is facing so that they get
real world experience with I.D.E.A. Engineering and the tips and techniques that make
innovation happen. In a two day session workshop and facilitation of an actual session
come together.
I.D.E.A. Engineering™ is an intensive 1 day workshop in the process and
techniques that lead to this design thinking approach. It is learn by doing, quick intense
and fun.
Learning Objectives:
We teach participants:
•Know innovation approach, tools & •how to build collaborative and diverse teams of thinkers that improve creative output
techniques to accelerate innovation &
leverage whole brain thinking. •a new approach to problem solving
•Apply IdeaEngineering(R) approach to real •how to build real and actionable insights based on a customer centric approach and
world challenges. observation
•Develop innovation confidence and plans •how to use process, tools and techniques to improve innovation performance
for follow through. •how rapid prototyping leads to better solutions in less time
•the common mistakes of innovation
I D E A
engineering

7. Facilitation Lead by Innovation Expert
Dana Montenegro the Founder of SeriouslyCreative. A well renowned Innovation Trainer, Facilitator and Idea
Engineer his great skill is to inspire everyone and anyone to think big and find the ideas and solutions they seek.
Throughout the past 15 years, Dana has worked in diverse creative fields in marketing, innovation, brand design
and management, more recently as Driver of Culture, Innovation and Inspiration for Red Bull Energy Drink in Latin
America.
At Red Bull, Dana was charged with launching the brands unique marketing initiatives throughout the region, as well
as working with teams worldwide to develop new and innovative projects. In this role he lead the companies efforts
in creating new projects from visual arts events in Berlin to student outreach programs in Buenos Aires. During his
time at Red Bull he also created new processes and strategies to inspire, collect and manage the ideas of the
company. Most recently together with sister company Inotivity in Boston he launched I.D.E.A. Engineering: an
innovation process that promotes collaboration and guides teams from discovering the roots of the problems right
through prototyping and commercialization of solutions.
In short, Dana is a right brain thinker, innovation advocate, creative problem-solver and designer of whole system
ideas. He is a challenger of the status quo and the go-to expert for inspiration and bold thinking by innovation
seeking companies and organizations.

8. SeriouslyCreative, a little about us and what we do
What we We are experts in innovation and creative problem solving. We help organizations innovate, tap into their most creative
do minds, and produce the big breakthrough ideas that help them grow. We specialize in getting you through the fuzzy
front end of innovation so that you can create profitable ideas against your most pressing business challenges. in
essence, we are innovation assistance for companies who plan to grow.
Who we
are We are a non-traditional facilitating, training and coaching consultancy as well as a very creative meeting space based in
San Juan, Puerto Rico and serving clients locally and internationally. What we are NOT is the traditional low-budget
training company who’s only objective is to deliver a day’s worth of information that produces little or no effect on the
performance of your team. We are also NOT high-priced consultants who re-package information and past experiences
as “new” ideas and then work hard to keep you dependent on their advice.
Our goal is not in the training, facilitating or coaching we give you but in the result it produces. We call this: results
based assistance. What we teach must provide you with the changes you are looking for and drive bottom line results as
well as top line strategies. You should see the outcome of what we do in the way in which your staff produces innovative
Who do and proactive solutions as well as in your profit and loss statements.
we help
Organizations that:
Are looking for new and creative ways to solve their business problems
✴
Need to capitalize on market opportunities immediately
✴
Seek to respond to the fast changing competitive environment with new ideas
✴
Some of Are looking to harness innovation and creative problem solving skills within their company
✴
the clients
we have
worked for We have worked with large local and multinational companies, professional associations and non-profit organizations.
Some of our clients are confidential and, as such we can’t list them. But those that we can mention include Abbott,
Belcorp, Motorola, Allergan, Mars, Toyota, Society for Human Resource Management, Glaxo Smith Kline, Eaton, Red Bull
GmbH., Kimberly Clark, General Mills, Johnson & Johnson, St. Jude Medical, Lexmark, Kraft, Procter & Gamble, Wal-Mart,

9. WHAT IS THE VALUE OF WHAT WE DO?
Organizational development and training budgets are getting squeezed more and more today. And you need to
make the most of your limited budget while getting the biggest effect towards the bottom line.
We understand. Unlike so many trainings today that promise the world but produce no real effect we focus on real
world results for your bottom line. Our trainings are designed to get people to go from workshop to workplace
with real skills that are understandable, memorable and easily applied.
Innovation training is one of the few places where what you learn is turned directly into profit. After all, innovation
is about turning creative and new ideas into profitable solutions.
Imagine this - if someone could bring you one truly transformative idea that would improve your bottom line,
create new competitive advantage or strengthen your market position how much would it be worth to you? Those
people are in your organization and we can help unlock the ideas in their heads.
Testimonials Specifically Related to Value
✴“One year later, we still have ideas from your facilitated brainstorming that we are looking -to implement. I think we have ideas for about 2 more
years. Thank you!” - pharmaceutical
✴What a powerful session! I would never have imagined getting all our different and competing suppliers on board working as a true team on all
ideas that you helped us create. It was not just a brainstorming... It was a teambuilding in a box. Everyone is committed to working toward the
same goal. I thought that was impossible!”-services
✴-3 weeks later we have 2 great ideas already implemented that are making us money.- technology
✴-Up to date, we usually have 10% of registrations for our convention secured. This year we are up to 30%. This convention promises to be
record breaking and we credit this the innovative ideas that came from our idea session with SeriouslyCreative. -association
✴-The training is one of the best (...if not the best) I have taken in my life. - manufacturing medical devices

10. Some of the people we have worked with

11. Thank you for taking the time learn more about this training.
We look forward to answering any questions you have and to
getting started with you on your innovation plans.
Contacting us.
Angiemille Latorre- angie@seriouslycreative.com
Phone: 787.283.6077
Do you want to hear more
about what we are saying?
web: http://www.seriouslycreative.com
blog: http://seriouslycreative.com/blog/
youtube: http://www.youtube.com/user/SeriouslyCreativeTV “Imagination is more
twitter Angie: http://www.twitter.com/space4ideas important than knowledge.
twitter Dana: http://www.twitter.com/idearocket For while knowledge defines
facebook: http://www.facebook.com/WeAreSeriouslyCreative all we currently know and
understand, imagination
points to all we might yet
discover and create.”
Albert Einstein