1. Social Media Trends, Tips, Tactics FBLA Missouri State Leadership Conference, April 2011

3. Digital and non-digital media, Traditional, Interactive and Social media

4. Media planning, buying, research and strategywww.twitter.com/truemediaagency www.twitter.com/anglecta www.truemediaservices.com www.truemediablog.com

5. Social Media 3

6. What is a Social Media Manager?

7. Twitter 5

9. Mostly Caucasians, but a larger than average demographic of African American users

10. Households with children from the ages of 0-2.

12. …really wrong… Whoops….

13. Case Study - Chrysler 9 Discuss: What would you do?

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16. Facebook 12

18. Mostly Caucasians, but a larger than average demo of African Americans.

19. Households with teens and incomes of $100k+

20. Over 500 million active users, 50% of active users log on in any given day

21. Average user has 130 friends and is connected to 80 pages, groups, events & community pagesOver 700 billion minutes/mo. on Facebook Over 900 million objects to interact with Avg. user creates 90 pieces of content/mo. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums,) shared each month.

22. 14 Facebook Case Studies

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26. Online Video 18

28. In 25 countries across 43 languages, 70% of YouTube traffic comes from outside the US

31. Rebecca Black In early 2011, Rebecca Black’s mom paid Ark Music Factory $2,000 to produce a song and video for her daughter. Friday March 11, video posted on Daniel Tosh’s Twitter account. Viewed over 100 million times in less than 2 months Uploaded YouTube video, “Friday” on February 10, 2011 Image from: popwatch.ew.com

32. From California Teen to Viral Sensation March 30, 2011 - Announces next single "LOL" March 22, 2011 - Rebecca Black appears on The Tonight Show with Jay Leno March 15, 2011 Rebecca rules Twitter. Hot trend surpasses Charlie Sheen and Japan disaster March 14, 2011 – Song released on iTunes Feb 10, 2011 – “Friday” is uploaded onto YouTube Late 2010 Mom enlists Ark Music Factory to produce music video.

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34. The Rules…social media for business 24 Be transparent Be honest Content rules Engage, interact with and entertain your audience Be a part of the conversation, or it will happen without you Find where your audience is, and go to them

35. Mobile 25

36. Mobile…Who Knew? 26 More than 4 in 10 Americans say they “can’t live” without their mobile phone and nearly half sleep with it nearby Three-fourths of survey respondents - including 82% of Americans - never leave home without their phone 36% of people across the world (42% of Americans) go so far to say they ‘cannot live without’ it

37. The Impact of Texting Text messaging has become as important as voice calling Studies have found that it has changed the way people manage their relationships. 31% of people across all the markets surveyed have lied about their whereabouts via text One in five has set up a first date 12% have broken up with someone by text 27

38. 28 Social and Mobile

39. 29 Types of Social Mobile Online social networks on mobile devices Share content via social channels Connect mobile sites & apps with social networks Mobile social networks Location-based check-in services Sharing and streaming content Social gaming Source, Why Mobile Social Media Matters David Berkowitz Senior Director of Emerging Media & Innovation 360i Twitter: @dberkowitz / @360i

40. Social is Mobile 73% of Blackberry owners have downloaded 5 or fewer applications 72% of iPhone owners have downloaded 10 or more applications 37% listed Facebook as one of their top three most utilized apps and 18% claim it's their favorite app. Advertising Age reported a 400% surge in mobile video uploads to YouTube, attributed to the new iPhone 3GS The mobile web version of YouTube has well over 4.6 million users that log in many times a month 80% of Twitter usage is on mobile devices 30

41. Social: A catalystFor change 31

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47. These channels are no longer just novelties. They form an online ecosystem that is revolutionizing the way people find, consume and share information.

48. Personalized streams of information are replacing not only traditional news media but also traditional websites.

49. To reach key audiences, organizations need to communicate on a micro level to infiltrate social networks and find a place in permission-based news streams.36 Social…Who Knew?

51. “Google” yourself – find out what’s out there already

52. Think before you post – ALWAYS

53. Be mindful of who is watching and reading your postsRemember; with social media, you can deleteit, but you can’t take it back

54. Thank You Contact Information alechtenberg@truemediaservices.com Twitter.com/@anglecta Twitter.com/@truemediaagency 38