If you can’t be found you won’t be found final
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This presentation walks you through the process of building a personal brand using social media. It also indicates the need to appreciate why building a brand early helps get a head start.
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If you can’t be found you won’t be found final
- 1. Copyright (C) Aniisu K Verghese 2009 If you can’t be found you won’t be found. Personal Branding in a Downturn and Later Aniisu K Verghese www.intraskope.com February 21, 2009
- 2. 2 Introduction Currently work as India Internal Communication Lead at a global services firm Worked with Accenture, i-flex, Leo Burnett Write for management publications Interests – workshops, founded road safety NGO – Friends For Life, graphology, tennis, meditation, traveling Blog: www.intraskope.wordpress.com Road Safety: http://civic.websitewelcome.com/~fflonlin/anishhome.htm Blog: www.roadsense.wordpress.com
- 3. Copyright (C) Aniisu K Verghese 2009 “Recession is when a neighbor loses his job. Depression is when you lose yours.” - Harry S.Truman
- 4. Copyright (C) Aniisu K Verghese 2009 "There are no signs of global slowdown and a grim stock market situation on the recently concluded B-school placements in India. Instead, a comprehensive post-placement analysis by a management portal highlights interesting trends and attitudinal shift amongst students that could gain momentum in coming years.” Economic Times said…
- 5. Copyright (C) Aniisu K Verghese 2009 Times of India said “Power has clearly shifted from employees to employers” “A lot of leveling has taken place in the minds of job-seekers, in terms of expectations, desire levels and aspirations” “Many are reworking CVs to make it multi-vertical friendly”
- 6. Copyright (C) Aniisu K Verghese 2009 In the Press “Look at things such as passion for your organization's industry, cultural fit within in your organization, and the presence of soft skills such as strong interpersonal communication, empathy, and likeability.”
- 7. Copyright (C) Aniisu K Verghese 2009 In the Press “To make themselves more attractive as candidates, some of these job seekers will be willing to work for less money than their experience, education, and skills would normally demand during better economic times.”
- 8. Copyright (C) Aniisu K Verghese 2009 What do companies look for? “It is absolutely critical that you insist on hiring team members who are a good fit for the position based on their unique behaviors, values, and personal talents as identified in a validated personality assessment.”
- 9. Copyright (C) Aniisu K Verghese 2009 Trends Fall in average salary on offer Offer turns elusive Job profile more important than pay packet
- 11. Can do things differently
- 12. Have good analytical skills and make good managers
- 14. Copyright (C) Aniisu K Verghese 2009 Recognize these?
- 15. Copyright (C) Aniisu K Verghese 2009 What made your recognize them? They stand for something unique They provide a consistent experience They are believable They are trustworthy They are superior
- 16. Copyright (C) Aniisu K Verghese 2009 2008 Brand Rankings
- 17. Copyright (C) Aniisu K Verghese 2009 You are a Brand I did the following lately— this week— to make myself stand out….. My batch-mates or friends say _________ is my greatest and clearest strength My most noteworthy personal trait is ________ I have done the following that adds remarkable, measurable, distinguished, distinctive value…1, 2, 3, 4, 5 I do ______ that I am most proud of I accomplished _______that I can unabashedly brag about I want to be famous for________
- 18. Copyright (C) Aniisu K Verghese 2009 Discover Your Focus 1. Your Name 2. Unique Expertise 5. Your Performance 3. What you stand for 4. Imagery
- 19. Copyright (C) Aniisu K Verghese 2009 Reflection points What do you value most in a job? What activities do you like/dislike? What motivates you in life?I feel energized when I am doing…1.2.3.4.5. What type of lifestyle do you desire? If money were not a factor, what work would you do?
- 20. Copyright (C) Aniisu K Verghese 2009 How can I start? Blog A personal website Leverage social media – join conversations Offer your services – Elance etc Podcast - Blog Talk Radio YouTube Twitter Wikipedia Linkedin Monitor - Blogbulse, Technorati, and TwitScoop
- 21. Copyright (C) Aniisu K Verghese 2009 Why Social Media? http://www.youtube.com/watch?v=6gmP4nk0EOE
- 22. Copyright (C) Aniisu K Verghese 2009 3A Personal Branding Strategy Absorb Adapt Apply
- 24. Google Alerts
- 25. Technorati
- 26. Twitter Register for learning forums, associations, webinars
- 28. Open up on your events/news
- 29. Take pictures
- 31. Social Networks – know which one to be on and which one to drop off
- 35. Copyright (C) Aniisu K Verghese 2009 Action Planning – Begin Now! Who are you? What is your mission statement? "My personal career mission is to master the leading software development tools (specify) and gain greater understanding of e-business application development." “My personal career mission is to be known as an internal communication expert, scholar and coach with corresponding skills in social media and usability training to contribute widely to research and thought leadership”
- 36. Copyright (C) Aniisu K Verghese 2009 Action Planning –Begin Now!
- 37. Copyright (C) Aniisu K Verghese 2009 Summary First, you have to be a good human being, great teammate and a supportive colleague. Second, you've got to be an exceptional expert at something that has real value. Recession is temporary, what lasts is your brand and reputation (if you build it now!)
- 38. Copyright (C) Aniisu K Verghese 2009 References and additional reading Links: http://www.youtube.com/watch?v=WeysMY6DQxg http://www.youtube.com/watch?v=5LMkhAhaY5g http://blogs.siliconindia.com/parihar/Recession_%E2%80%93_The_Reality_for_the_MBA_Recruitment_Market-bid-82vetXPc49975234.html http://www.gauravonomics.com/blog/whats-wrong-with-indian-social-networking-sites/ Books: What got you here, will not get you there – Marshall Goldsmith Now, Discover your Strengths, Marcus Buckingham www.strengthsfinder.com Articles: Managing Oneself – Peter Drucker The Brand Called You – Tom Peters The Week, February 22, 2009 – MBA Placements 2009 Survey
- 39. Copyright (C) Aniisu K Verghese 2009 All the best! Aniisu K Verghese www.intraskope.wordpress.com intraskope@yahoo.com
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- SLIDE 8:#3. DISCOVER YOUR NICHEBrand recognition is building when people who have never met you know who you are. Come to terms with who you are and what you do well. The actual moment of brand recognition happens when others experience that “AH-HA!” moment and connects them to your name for the first time. To find your “Unique Specialty,” you must keep up to date on current business challenges. Develop unique tools and products or leverage products on the market. MindMap www.mindjet.com “software for visualizing and using information” Not a great tagline, but hey. This ONE tool has made me a star in front of clients. Most people think visually and to be able to lay out marketing strategies, media management plans, web sites, and sales toolkit information in an easy to understand format is golden. To develop your “Tag Line,” you must accept who you are REALLY and what you do well. That doesn’t mean you can’t continually change it… morph it… and improve it… adding new pieces and services as you gain new skills. Being different visually refers to your ability to stand out in the marketplace to enhance your chances of staying top-of-mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising, and editorial messages daily. Looking like everybody else was a great strategy when we were 13 years old, but not now.A visual difference is important for 3 reasons: 1. Gets you noticed 2. Establishes your unique position 3. Reminds your customers of your brand every time they see your visual differenceMany brands were built with a striking visual difference:Lime in the top of a Corona bottleCurve lines of a Coke bottleGrille on a MercedesWristband of a RolexThinness of a Razr phoneSmall can of a Red Bull.For us as business professionasl, “Key Visuals” refers to a quite a few things: Eye contact: reflects your personal confidence Smiling: reflects comfort in your own skin Voice: Pace- the rate of speed, slower equals better Pitch- lower pitch sounds more professional Projection- loudness projected through the diaphragm Pause- take appropriate pauses to avoid “runaway train” speech Nametags: always, always on your right-hand side, when you extend your hand for a handshake the line of sight makes it easier for other person to glance at your name. Handshake: fully engage the web of your hand against the other person’s; vary your grip to mirror the other’s Secondary physical contact: two-handed handshakes; handshakes accompanied by touch on shoulder, forearm, or back Posture: good posture= capacity to lead, self-confident, interested, honest; slumping/slouching= lack of self-confidence, no leadership ability, poor attention span and reliability Attire: I can go on for hours on this topic and I cannot recommend a stylist highly enough. Ayo Fashola www.icecreamstyle.com Etiquette: usages and rules for behavior in polite society, official or professional life. Amy Vanderbilt Complete Book of Etiquette. Table Manners: Tiffany’s Table Manners for Teenagers by Walter Hoving And finally, “Your Performance”… your performance IS your brand- People like what they understand People remember what they feel The answer to what you de best is in front of your nose