1. 10 KEY TAKE-AWAYS
FROM MY BOOK
Internal Communications – Insights,
Practices and Models (Sage
Publications, 2012)
http://www.facebook.com/ICbook2012

2. Join the fast growing domain and make a
difference
According to the recently concluded 7th Generally Accepted Practices
(GAP) study the area of internal communications is experiencing
expansion. In addition to growth in social media the public relations and
communications field is experiencing growth in the areas of Internal
Communications, up from 47% to 58% of respondents have taken on
responsibility over the last two years.

3. Learn about the AIM framework for
internal communications
• Alignment
• Inclusiveness
• Measurement

4. Leverage proven tools to influence your
organization’s internal communications
• Internal Communications Channel Selection Guide
• Internal Communications Measurement Elements
• Internal Communications Maturity Guide
• Outsourcing vs In-sourcing Matrix
• Agency Selection Template
• Messages Matrix

5. Know how to get your career started with
internal communications
• Tips to understand the role
• How to manage the first few weeks
• Questions to ask your manager
• How to define a plan
• How to craft a strategy

6. Ask the right questions to get ahead with
internal communications
• Know what it takes to succeed as a professional
• Gauge if you are suited for the role. Take the Self-
Evaluation Guide
• Learn questions you can pose to your stakeholders and to
yourself

7. Be accepted as a credible communicator
among leaders
• Understand the Internal Communications Framework
• Get a grip on the Internal Communications Flow Chart
• Know how to distinguish between Touch and Impact for
stakeholders
• Learn more about the Internal Communications Process

8. Understand trends that impact
organizations and staff
• Read case studies from India
• Learn more about inclusive communication
• Know what works in driving engagement with internal
communication
• How to work with leaders

9. Craft a robust social media integration
plan for internal communications
• Leverage the Absorb-Adapt-Apply Model for Social Media
Adoption
• Understand issues in adoption
• Learn how to overcome them

10. Know how to elevate your team’s
presence
• Learn how to listen
• Understand your team better
• Acknowledge concerns
• Lead by example
• Simplify work
• Be a thought leader

11. Understand the role of messaging in
internal communications
• What makes a message work
• Learn from case studies using messaging
• Understand what works and what doesn’t
• Engage in case studies

12. Continue the dialogue
• Visit FB page: http://www.facebook.com/ICbook2012
• Book available at:
• http://sagepub.in/browse/book.asp?bookid=1770&Subject_Name=&mode=1 (For India, Bangladesh,
Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka)
• http://www.sagepub.com/books/Book240430 (Rest of the world)
• Infibeam
http://www.infibeam.com/Books/internal-communications-insights-practices-models-aniisu-k-
verghese/9788132109662.html
• Flipkart
http://www.flipkart.com/internal-communications-
813210966x/p/itmddg38tmpdy59h?pid=9788132109662&_l=pMHn9vNCOBi05LKC_PwHFQ--
&_r=XPodqiVjmNv0yZrgf3fOqA--&ref=4d3751ab-d2b3-4d3f-ae98-371bef95d9c0&otracker=start
• Indiaplaza
http://www.indiaplaza.com/internal-communications-aniisu-k-verghese/books/9788132109662.htm
• Crossword
http://www.crossword.in/books/internal-communications/p-books-9788132109662.html
• Homestop 18
http://www.homeshop18.com/internal-communications/author:aniisu-k-
verghese/isbn:9788132109662/books/miscellaneous/product:30285624/cid:14567/