2. It is a media designed to be disseminated through
social interaction, created using highly accessible
and scalable publishing techniques.
Social Media
……………………..………………………………………………………………………………………………………….
3. Your website is your core online asset career
portal which represents your employer brand - so
launch a dedicated career portal than just an
employment page and update with rich and dynamic
content.
Dedicated career portal……………………..………………………………………………………………………………………………………….
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4. Learn, discuss and share info with like-
minded people by joining HR blogger
community and respond via comments.
Industry blogs……………………..………………………………………………………………………………………………………….
2
5. Use Facebook, Twitter, MySpace
and other social media sites
which can be very insightful
for research on individuals
like Candidates, Suppliers and
Stakeholders
Research - Candidates, Suppliers
and Stakeholders……………………..………………………………………………………………………………………………………….
3
6. Find out what people are
commenting about your
organization on the web and
maintain your organization
reputation.
People thoughts on your
organization
……………………..………………………………………………………………………………………………………….
4
7. Create a company profile actively link
to people - add a link button to your
email signature, respond to Q&A, set
yourself up as an expert in your
field.
Presence on LinkedIn……………………..………………………………………………………………………………………………………….
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8. Write regularly, link blog
content using plugins, so
that content appears
automatically on Twitter,
Facebook and career portal.
Blog - HR Issues……………………..………………………………………………………………………………………………………….
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9. Face bookers are wary of businesses
encroaching on their leisure time.
For existing staff – boost employee
morale and loyalty For alumni – get
them back to your organization.
Facebook Page……………………..………………………………………………………………………………………………………….
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10. You follow people, they follow you, use it to
maintain casual contact with stakeholders, connect
to other HR specialists and share information
Twitter Feed……………………..………………………………………………………………………………………………………….
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11. YouTube viral impact can bring
thousands of visitors to a
website in a short space of time.
It can be used for job
advertisements, internal
training, interviews,
testimonials etc.
Online Video Publish
……………………..………………………………………………………………………………………………………….
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12. The best known site is
Wikipedia, great for internal
collaboration – think
intranets, knowledge management
and document sharing.
Internal Wiki……………………..………………………………………………………………………………………………………….
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