“Top 4 Digital Marketing Trends for 2013”, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement.

1. Top 4 Digital Marketing
Trends for 2013

2. Digital Marketing is evolving at a tremendous pace. There are a plethora of tools,
technologies and platforms that promise to deliver many exciting changes to the
digital marketing world this year. Here are the some of the core trends that
marketers need to focus on in 2013.
Trends
 Mobile Marketing.
 Content Marketing.
 Social Media.
 Author Rank.

3. Mobile Marketing
By 2015, more users
will access the internet
through mobile
devices than through
PC/wireless devices
16% 30%
Search queries with local
internet with PC’s and
mobiles.
13%
Global Internet
traffic via mobile
42.8% of marketers plan to increase mobile marketing spend in 2013.
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4. Marketing with Mobile App
18 million Euros
Investment in mobile
app development over
3 years
64%
Of mobile
time is spent
on Apps
The Apple App Store
will be available in
32 new countries.
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5. Mobile Advertising
400%
$ 11.4 billion (2013)
Growth of global
mobile advertising
revenue.
$24.5 billion(2016)
$9.6 billion(2012)
Worldwide mobile ad
revenue
A
Ads
$7.19 billion
US mobile
Ad spending
by 2013
20%
Top grossing IOS apps
use Facebook mobile
app to install ads.
48%
Users install new apps,
after tapping ads from
Facebook page.
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6. Social Media
 87% of marketers use social media to distribute content.
Promoted tweets and
sponsored stories for better
targeting and improved user
engagement.
41% B2B
39% B2C
Marketers using Google+ to
distribute content.
83%
Of Marketers use LinkedIn,
making it the most popular
social media channel for
content distribution.
21%
Of Pinterest users
purchased a product after
seeing a picture on the site.
2

7. Content Marketing
How Does Content Marketing Help ….?
 Lead generation made easy.
 Backlinks can be earned naturally.
 Increases website traffic.
 91% of B2B marketers are using content marketing.*
 86% of B2C marketers are using content marketing.*
26% (2012)
33% (2016)
Content Marketing share
from marketing budget.
25%
Increase in average
website traffic.*
Case StudiesInfographics
71% B2B ; 38% B2C
Marketers using
case studies in their
marketing strategy.*
61% B2B ; 28% B2C
Marketers using
white papers as a
marketing tool.*
White Papers
78%
Of marketers are
using enewsletters.*
eNews Letters
Content Marketing----
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* Content Marketing Institute Survey, November 2012
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8. Author Rank
• Claim your Authorship.
• Use Google+ consistently ( Participation, Connections, Comments, +1s,
Reshares).
• Network on other Social Media Channel as well.
• Authority of Publishing site.
• Find your Niche.
• Create great content.
Authors are ranked based on the engagement factor of their content.
4

9. Bangalore office
#576, 30th Main Road,
Banashankari 3rd Stage,
Bangalore-560070
……………………………….............
Navi Mumbai
Gangasagar, Plot no.E-47,
Near MSEB, Sector-12, Kharghar,
Navi Mumbai-410210
……………………………….............
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