Marketing outreach programs: Tradeshow and seminar attendees, website visitors, Information seekers Except for a notable few, they have one thing in common: THEY ARE A WASTE OF TIME, FOR THE SALES TEAM TO FOLLOW UP A “sales lead” is often just a contact informationA “sales lead” has often no idea that it has any reason to expect a call from you How many such “leads” can your team handle? Or, have they developed the habit of throwing out the rare “good lead” with “all the trash”? Imagine, if Sales leads came with profile information and interaction history of all the related contacts Imagine, if You knew the products the leads pertained to and indicated the opportunity size Imagine, if You knew all this before your competition did

1. How modern CRM systems are changing things

2. Why conventional CRM
softwares totally don’t
“get it” when it comes
to sales leads

6.  Marketing outreach programs:
Tradeshow and seminar attendees,
website visitors, Information seekers
 Except for a notable few, they have one
thing in common:
THEY ARE A WASTE OF TIME, FOR THE
SALES TEAM TO FOLLOW UP

8. Or, have they developed the habit
of throwing out the rare “good
lead” with “all the trash”?