1. 16: Managing Retailing, Wholesaling, & Logistics Angeli Nicole J. Reinoso Ateneo School of Medicine and Public Health MD-MBA 070034 May 12, 2010 Top 10 Concepts
18. Concept 7: Wholesaling Functions Selling and Promoting Buying and Assortment Building Bulk Breaking Warehousing Transportation Financing Risk Bearing Market Information Management Services and Counseling
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20. Concept 9: Market Logistics Steps for Market Logistics Planning: Company’s value proposition Best channel design and network strategy Operational excellence Implement solution
26. 16: Managing Retailing, Wholesaling, & Logistics Angeli Nicole J. Reinoso Ateneo School of Medicine and Public Health MD-MBA 070034 May 12, 2010 Top 10 Concepts
Notas del editor
Canon Marketing Philippines Inc.: Exclusive distributor of Canon cameras, lenses, printers, photocopiers Zuellig Pharma: Mission = To be Asia’s premier partner for distribution of healthcare products.
Bloomingdale’s: stores that feature a broad product assortment and high value added pay close attention to store design, product quality, service, and image. Their profit margin is high, and if they have high enough volume, they will be very profitable. Tiffany: stores that feature a narrow product assortment and high value added cultivate an exclusive image and operate on high margin and low volume Sunglass Hut: stores that feature a narrow line and low value added keep costs and prices low by centralizing buying, merchandising, advertising, and distribution Wal-Mart: stores that feature broad line and low value added focus on keeping prices low and have the image of a place for good buys. High volume makes up for low margin.
Bloomingdale’s: stores that feature a broad product assortment and high value added pay close attention to store design, product quality, service, and image. Their profit margin is high, and if they have high enough volume, they will be very profitable. Tiffany: stores that feature a narrow product assortment and high value added cultivate an exclusive image and operate on high margin and low volume Sunglass Hut: stores that feature a narrow line and low value added keep costs and prices low by centralizing buying, merchandising, advertising, and distribution Wal-Mart: stores that feature broad line and low value added focus on keeping prices low and have the image of a place for good buys. High volume makes up for low margin.
Production planning Sales and distribution Materials management Finance Human Resource Quality Inspection
Supermarkets charge a “slotting fee” for accepting a new brand to cover the cost of listing and stocking it. Generics: unbranded, plainly packaged, less expensive versions of common products Novartis: one of the world’s top five makers of branded drugs but is also the world’s second-largest maker of generic drugs.
Market logistics includes planning the infrastructure to meet demand, then implement- ing and controlling the physical flows of materials and final goods from points of origin to points of use, to meet customer requirements at a profit.
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