Textual Analysis of J. Cole 'Workout' video

1. Pitch Presentation
Anna Faud

2. 

3. 
 For my music video I have chosen to focus within the
rap genre because it is music that I listen too a lot
and the artists write songs relating closely to their
lives, giving their songs meaning and purpose.
 The artist who’s song I am going to be producing a
video to is J. Cole, an American singer/songwriter
from North Carolina who gained recognition within
the music industry after his first single in 2007.
What am I producing and
why?

4. 
Generic conventions within
the video
Low angled shots
showing
dominance
Casual sports clothing
Showing strength and ability
Women wearing little
clothing showing
popularity
Jewelry worn here
showing wealth

5. 
How will you keep it generic
but also original?
 To keep my video generic, I will use props throughout
my filming such as flash cars, snapbacks and gold
chains. However, to keep it original I will use
flashbacks of younger children in the video. This is
something that doesn't’t happen
often within the rap genre because it
s not always appropriate for
children.

6. 
An outline of the video
 My idea is that J. Cole is friends with this girl and they are
at a very young age. The video will follow them growing
up together.
 A repeated line of the song is “do you really wanna love
me forever” and my idea will show that they have been in
love since they were friends when they were young.
 I will keep the audience interested by using effective
editing techniques to use for the incorporating of shots
such as my artist singing directly to the camera, him
dancing and close ups of some props.

7. 
 In order to appeal to my audience, my artist
must have confidence, charm, dancing
ability and also be able to lip sing to a high
level. These factors will influence my casting
decisions. Fashionable clothing is very
important in the rap genre and will help
appeal to my target audience because
teenagers are looking towards celebrities to
see the most popular fashionable styles and
trends.
Appealing to my audience

8. 
 So far for my planning I have cast the role for my
artist, his name is Roy Compton, a 17year from
Buckhurst Hill.
Planning

9. 
 I also have a possible location for part of my video,
which is at the sports courts in Chigwell. These
courts are available to everyone and are fairly close
to my house. I would like to film here to keep an
element of sports in the video and it would also suit
the younger children at the start.
Planning

10. 
 In the near future, the first thing I would like to
achieve is the casting for all of my roles. This might
take some time because the artists need to be
perfect to make it seem realistic and believable.
 In the mean time whilst I will be searching for
possible artists, I can be creating storyboards and
shooting schedules. Having these will keep me well
organized and on top of everything.
Planning