Create and deliver a memorable pitch presentation to get your idea noticed and the attention that it deserves all while having fun!

1. 6 0 S E C O N D
P I T C H
06. 11. 15
Presented by TechAlliance
Delivered by Anna Foat - Principal at Big
Dog Sales Consulting

3. Agenda
for the workshop
The Ugly
The Good
Practice: Define
Industry View
Create a Story
Practice: Pitch

4. UGLY
THE
LET'S TALK ABOUT THE 5 THINGS NOT TO
DO EVER, EVER, EVER

5. T H I S D O E S N ’ T
S A Y A N Y T H I N G
A B O U T Y O U R
P R O D U C T .
U N I Q U E
C O M P A R E D T O
W H O / W H A T ?
B T W . . . Y O U ’ R E
P R O B A B L Y N O T
U N I Q U E .
" W E A R E
U N I Q U E ! "

6. "WE ARE THE AIRBNB,
UBER, WORDPRESS
of X,Y,Z Industry"
This is bad AND an overused analogy. At best you’re taking away
your own shine and giving it to billion dollar company, at worst you
are trying to piggyback on billion dollar company's success.
Not to mention you’re still not saying anything about your company
product.
Also, Uber is not an example of the sharing economy!

7. “WE’RE GOING TO CHANGE THE
WORLD/SEARCH/MOBILE
/BLOGGING/ETC.”
IT’S AWESOME IF YOU’RE CONFIDENT ABOUT YOUR PRODUCT, BUT THIS DOESN’T SAY ANYTHING, MAK
UNSUPPORTED CLAIM LIKE THIS SOUNDS WAY TOO COCKY. BE HUMBLE AND SHOW SOME HUMILITY, YOU N
HOW THE PERSON YOU’RE PITCHING CAN HELP YOU GO FORWARD.

8. “We’vebeenworkingonthisfor4yrs
andthinkitisawesome”
...this basically falls in the same category as saying your site crashed because of your amazing
launch. While it just means you have not prepared nor are professional

9. “Numerous
peoplehavesaid
theylikeit”
God, please no,
stop the madness!
You’re trying to
get feedback
from someone you
find
knowledgeable.
This is not an
argument.
Finally it STILL
doesn’t say
anything about
the product
either.

10. T H E G O O D
WHAT ARE THE IMPORTANT PIECES?

11. FIRST OFF,
SHOW ENTHUSIASM AND MAKE YOUR
PITCH PERSONAL!

12. N E X T : T e l l A B O U T
T H E P R O B L E M T H A T Y O U A R E S O L V I N G
Clearly, succinctly and with
passion

13. T H E N :
S H O W
Y O U R
S O L U T I O N

14. Ifyouhaveearlyresults
sharethem

15. HELLO
MY NAME IS
Your Name
ITS IMPORTANT TO
EXPLAIN WHY YOU
ARE THE PERSON TO
TAKE THIS TO THE
MOON

16. justify with facts
be specific
ASK!
be precise and direct

17. Practice:
Define
your
pitch
elements

18. L E T S N O T G E T
T R A P P E D I N A
S T O R M
...let's watch it in action
M A N Y T H A N K S T O J A S O N
C A L A C A N I S
WHO IS JASON CALACANIS? Co-founded Weblogs, Inc. in 2003, supported
by an angel investment from Mark Cuban. America Online agreed to buy
Weblogs, Inc. in 2005 for $25–30 million.
FUN FACT: Calacanis took delivery of 2 Tesla Model S cars. The first has the
serial number 00001

19. Next
Step:
Create a
Story

23. Its your story to
tell!
Don't forget that...

29. ...let's take the good - create a
story, avoid the bad...and
practise
PracticemakesPerfect