Research by Glamorgan University shows that men and women both design different websites and also prefer different website designs

1. Why men and women don't agree about websites: the secrets about men and women's web preferences G Moss and R Gunn Internet World 17 May 2006

2. Good news! Lots of pictures, so no danger that, following lunch …

8. Results UK / France / Poland p < 0.001 Male / females in images p < 0.001 Inanimate / animate p < 0.05 Regular / irreg typeface p < 0.001 Colours in typeface p < 0.001 Conventional layout p < 0.05 Predominant colours p < 0.001 Lines / round p < 0.001 Pictures 2D or 3D p < 0.001 Tone of words p < 0.001 Expert language p < 0.05 Own achievements p < 0.001 Denigration p < 0.001 Site map

9. A comparison of the male and female tendency to use straight lines : UK

10. A comparison of the male and female tendency to use large numbers of typeface colours : UK

11. A comparison of the male and female use of informal / formal language or a combination of both: UK

12. Male website example : 1

13. Male website: example 2

14. Female website example: 1

15. Female website example : 2

20. Amazon

21. Merlin

23. Tesco

24. Asda

25. Toys

29. University web designers 73 19 7 74 University websites (%) Interview response rate (%) M + F F M Gender of person(s) designing the University websites

31. Beauty

32. Beauty

33. Beauty 73 4 18 78 Beauty salon websites (%) Interview response rate (%) M + F F M Gender of person(s) designing the company’s website

34. IT professionals 29 71 IT operations, technicians 17 83 ICT Managers 16 84 Software professionals % Females % Males Occupation

40. Bounty