Made for Girls Retreat on Wisdom Conference (http://www.uvu.edu/wsc/grow/) held June 14, 2012. Target audience is tweeners and early teens. The idea is not to discourage social media but to explain the role it plays and encourage wise decisions.

1. SOCIAL MEDIA AND YOU
DR. ANNE ARENDT
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2. FOR STARTERS: A VIDEO AND A LINK
Did You Know 4.0
(YouTube 4:46)
This presentation and much more (including all
references) can be found at:
http://www.ourdeskdrawer.com/presentations/
grow-social-media/
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3. FOR STARTERS: WE DO NOT DOMINATE
North America has the greatest worldwide Internet penetration rates,
with 78.3% of all North Americans having direct local access to the
Internet.
The greatest number of Internet users, however, come from Asia,
whose population constitutes 44.8% of all Internet users worldwide
(Internet World Stats, 2010).
The five countries with the highest number of Internet users for
2012 are:
• China (22.5% of world users),
• United States (10.8%),
• India (5.3%),
• Japan (4.4%), and
• Brazil (3.6%)
(Internet World Stats, 2012b).
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4. YOUR PARENTS DIDN’T EXPERIENCE IT
Let‟s consider how long social media resources have been
around:
• Wikipedia (online encyclopedia) 2001;
• del.icio.us (social bookmarking) 2003;
• MySpace 2003 (social networking);
• Facebook (social networking) 2004;
• Flikr (social media) 2004;
• Bebo (social networking) 2005; and
• YouTube (social media) 2005
(Higher Education Academy and the Joint Information Systems Committee 2009).
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5. CHANGING THE WORLD
Compare countries and their internet use: Global Internet Usage
by Google
(let‟s check by number of users and then by percentage of
population and chat about the difference)
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6. CHANGING THE WORLD
It is true though that the English language dominates
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7. AS A WORLD WHAT ARE WE USING?
Let‟s check these out:
Top 15 Social
Technology sites
Top 500 Sites Used
Globally on the Web
It is true that
Facebook dominates
globally
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8. WHAT ABOUT CELL PHONES?
Mobile Cellular Phone Subscriptions per 100 people (Google
Public Data)
View Global Cell Users (CIA World Factbook)
And in the U.S.
8

9. WHAT ABOUT CELL PHONES?
Yeah, so what? Lots of people have phones. Ah, but look at how
we use them:
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10. WHAT DO CELL PHONES HAVE TO DO
WITH ANYTHING?
83% of U.S. adults have a cell phone of
some kind, and that 42% of them own a
smartphone. That translates into 35% of
all adults
(Pew Research Center, 2011).
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11. WHAT DO CELL PHONES HAVE TO DO
WITH ANYTHING?
1.2 billion users worldwide -- 82% of the
world‟s internet population over the age of
15 -- now log on to a social networks.
Facebook, the third largest web property
online, is king of all social networks.
Visits to Facebook accounted for one in
every seven minutes internet users spent
online in October and 75% of all time spent
on all social networks.
(AFP Relaxnews, 2011).
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12. WHAT DO CELL PHONES HAVE TO DO
WITH ANYTHING?
Close to 65%of all smartphone users in
the US visited a social network in
October;
Two in five used their mobile device to
connect to a social network nearly every
day
(AFP Relaxnews, 2011).
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13. OF COURSE WE ALSO USE COMPUTERS
Nearly seven in ten (69%)
teens ages 12-17 have a
computer. Teens from
wealthier families earning
more than $75,000 a year are
slightly more likely (74%) than
less well-off teens to
personally have a desktop or
laptop computer. Older teens
are also more likely to report
owning a desktop or laptop;
73% of 14-17 year olds have
a computer while 60% of 12
and 13 year olds do.
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14. WE USE BOTH TO GO ONLINE
14

15. AND UTAH GOES ONLINE A LOT
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16. AND THAT IS CHANGING EVERYTHING
Geekologie chart of what occurs every 60 seconds on the Internet
Let‟s just consider YouTube a moment:
• 60 hours of video are uploaded every minute, or one hour of
video is uploaded to YouTube every second.
• Over 4 billion videos are viewed a day
• Over 800 million unique users visit YouTube each month
• Over 3 billion hours of video are watched each month on
YouTube
• More video is uploaded to YouTube in one month than the 3
major US networks created in 60 years
• 70% of YouTube traffic comes from outside the US; YouTube
is localized in 39 countries and across 54 languages
• In 2011, YouTube had more than 1 trillion views or almost 140
views for every person on Earth
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17. EVEN HOW WE SHARE THINGS
• One third of U.S. adults are more comfortable sharing
information online than in person and
• One in five admits to sharing false information online
• 27 percent of U.S. adults admit to having a different personality
online than in person
• If it wasn't for the ability to share and consume information
online via mobile devices, nearly half of U.S. adults (46%) feel
they would not know what is happening with their family and
friends.
• 85% of all U.S. adults share information online
(Hansen, 2012).
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18. WE HAVE COME TO DEPEND ON IT
• 39% of Americans spend more time socializing online
compared to face-to-face, more than in the U.K. (36%) and
Germany (35%), according to a study by Badoo.
• Aside from feelings of loneliness, the survey revealed that
people could embellish the truth when sharing online, perhaps
to appear more interesting to others, or to "control" their online
persona.
• 25% of American respondents admit they have exaggerated or
lied about who they've met or what they've done on their social
networks, with a staggering 39% having shared bad news,
such as a death or divorce
(Thompson, 2012).
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19. BUT THAT’S THE GROWN UPS, ISN’T IT?
Myth: Teens are the biggest gamers of all
Reality: Teens (12-17 years of age) account for just 23%
of the console audience and less than 10% of PC game
minutes
(Nielsen, 2009)
Today, 8-18 year-olds devote an average of 7 hours and
38 minutes to using entertainment media across a
typical day (more than 53 hours a week), and because
they spend so much of that time „media multitasking‟
they actually manage to pack a total of 10 hours and 45
minutes worth of media content into those 7½ hours
(Kaiser Family Foundation, 2009)
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20. BUT THAT’S THE GROWN UPS, ISN’T IT?
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21. BUT THAT’S THE GROWN UPS, ISN’T IT?
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22. BUT THAT’S THE GROWN UPS, ISN’T IT?
22

23. CONSIDERING FACEBOOK
79% of American adults said they used the internet and nearly
half of adults (47%), or 59% of internet users, say they use at
least one social networking site
This is close to double the 26% of adults (34% of internet users)
who used a SNS in 2008.
Among other things, this means the average age of adult-SNS
users has shifted from 33 in 2008 to 38 in 2010.
Over half of all adult SNS users are now over the age of 35.
Some 56% of SNS users now are female.
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24. CONSIDERING FACEBOOK
92% of SNS users are on Facebook; 29% use MySpace, 18%
used LinkedIn and 13% use Twitter.
52% of Facebook users and 33% of Twitter users engage with the
platform daily, while only 7% of MySpace and 6% of LinkedIn
users do the same.
On Facebook on an average day:
• 15% of Facebook users update their own status.
• 22% comment on another‟s post or status.
• 20% comment on another user‟s photos.
• 26% “Like” another user‟s content.
• 10% send another user a private message
(Hampton, Goulet, Rainie, & Purcell, 2011).
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25. BUT THAT’S ADULTS AGAIN, ISN’T IT?
For 8 to 18 year olds in the
U.S., top online activities
include: social networking (:22
a day), playing games (:17),
and visiting video sites such
as YouTube (:15).
Three-quarters (74%) of all
7th-12th graders say they
have a profile on a social
networking site
(Kaiser Family Foundation, 2010b).
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26. WHAT YOU DO NOW CAN AFFECT YOUR
FUTURE
When you put something on a social media site, that
content is usually owned by that web site.
Even if you delete or hide the content it is likely still
there
and it will likely stay there.
Plus, other people may have copied it or reposted it
and then you have no control at all
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27. HOW THIS COULD AFFECT YOU
EMPLOYMENT AND EMPLOYER ISSUES
"There is no federal law explicitly preventing potential
employers from asking for Facebook passwords. Employers
may even be able to ask for passwords of current
employees."
(Raymond Law Group LLC, 2012).
"One state is banning the practice, and at least 10 other
states have bills that have been introduced. A few courts
have ruled that such requests violate the federal Stored
Communications Act, but the US Supreme Court has not
addressed this issue. This legal uncertainty leaves many
workers on shaky legal ground"
(Bennett-Smith, 2012).
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28. THINGS TO DO (WITH YOUR PARENTS HELP)
1. Try looking yourself up every once in a while (such
as www.pipl.com or www.spokeo.com)
2. Don't trust privacy settings
3. Avoid negativity
4. Internet conversations are (somewhat) indelible
(not able to be removed)
5. Be careful what you share
6. It is OK to unfriend
(Barrett-Poindexter, 2012)
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29. DON’T BELIEVE EVERYTHING
About 7.5 million active Facebook users are lying about their age -
they're younger than 13. And among those preteens, more than 5
million are under 10.
Remember, 39% of Americans spend more time socializing online
compared to face-to-face but people could embellish the truth
when sharing online, perhaps to appear more interesting to
others, or to "control" their online persona.
Again, 25% of American respondents admit they have
exaggerated or lied about who they've met or what they've done
on their social networks, with a staggering 39% having shared
bad news, such as a death or divorce
(Thompson, 2012)
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30. DON’T BELIEVE EVERYTHING
“Social fakes” are invented profiles on social
media (often referred to as profile
misrepresentation), which can be used to
harass or mock victims anonymously.
But the more lucrative fake profile is one that
imitates a legitimate business, damaging that
business‟s online reputation
(Siciliano, 2011)
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31. DON’T BELIEVE EVERYTHING
The most common crime complaints in the U.S. for 2010:
• Non-delivery payment/merchandise 14.4%
• FBI-related scams 13.2%
• Identity theft 9.8%
• Computer crimes 9.1%
• Miscellaneous fraud 8.6%
• Advance fee fraud 7.6%
• Spam 6.9%
• Auction fraud 5.9%
• Credit card fraud 5.3%
• Overpayment fraud 5.3%
(Internet Crime Complaint Center, 2010)
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32. LET’S CHAT ABOUT A FEW THINGS
How credible is information on line? How timely? How accurate?
When is one more important than the other?
What information should be private?
Who can choose to share information about you?
Are there generational differences in how we see privacy?
At what point can or should a service such as Twitter or Facebook
release your interaction information? To whom should they
release it? How about when potential employers look up your
information while deciding if they want to interview you?
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33. LET’S CHAT ABOUT A FEW THINGS
Should social technology/media sites be blocked at work? How
about at school? How about at the public library?
Is a virtual conversation or friendship online as valuable as one
face-to-face?
Is texting really conversation?
What is a friend?
Do we have better or worse writing and reading skills due to
online communication?
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34. CONCLUSION
Use social media. It, in its
many flavors, is a great tool.
However, use it wisely.
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35. THANK YOU
for your time, attention, and
participation!
Dr. Anne Arendt
Technology Management
Utah Valley University
Anne.arendt@uvu.edu
Files will always be available at:
http://www.ourdeskdrawer.com/presentations/
grow-social-media/
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