This presentation was given to Owen MBA, MAcc, and MSF students to help them understand why they should use LinkedIn, how best to use it, and some other tips and tricks I learned while working there.
1. Owen Insights:
LinkedIn
September 13, 2012
Anne Marie Mills
2. What we’re going to cover
Why LinkedIn
Your Profile
Your Network
Your Groups
How to Use LinkedIn
3. Why LinkedIn?
Because ALL recruiters use it
Because you can build your professional profile to be
more than just a resume
Because it can help you find the job you want
Because it can link you to the people who can help
you get the job
Because it can keep you in the know about what’s
going on for your job
4. First things first,
Your Profile
Upload your resume
Upload a professional photo
Write a compelling summary
Include keywords
Use all sections available
Skills
Courses
Volunteer Experience & Causes
Education
5. Common Mistakes
Spelling errors
Check once, twice and have a friend check too!
Company / School names
Use the automatic listings to ensure its correctly linked
Watch for errors caused by resume upload
Not including descriptions for each job
Not having a 100% complete profile
This includes having a photo (or one that isn’t professional)
They even have a tutorial that will take you through this process
6. Now, Build Your Network
Who?
Coworkers
Classmates
Professors
Alumni
Friends & Family
But this isn’t Facebook!
8. Connections – Use them!
You can customize the information related to that
person using the Contact Information box.
You can also export your Connections.
9. Groups - what are these?
LinkedIn Groups can be found for anything
Owen has a group
HOP has a group
Geographic areas an be a group
Undergrad programs probably have groups too!
But why join?
Build your network
Informative Articles
Find a job
11. But Why Keep Using LinkedIn?
Stay up to date with LinkedIn Today
Build your professional brand through your activities
Learn about industries & companies
Find a job or help others find a job
Use it for research before interviews
Keep your profile up to date
Continue to build your network
12. What if I want to know more
I have a weekly blog on OwenBloggers with tips every
week – check it out!
There are also lots of resources on LinkedIn through
the HelpCenter