10 questions entrepreneurs need to ask their analytics
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A practical, business-oriented approach to Google Analytics that takes 10 questions a business owner/manager may have about their analytics and shows you where to find the answers in Google Analytics. Tons of screenshots, custom reports, and wanton memes.
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10 questions entrepreneurs need to ask their analytics
- 1. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 10 QUESTIONS ENTREPRENEURS NEED TO ASK THEIR ANALYTICS Annie Cushing Annielytics.com
- 2. @AnnieCushing annielytics.com TOOLS DOC: BIT.LY/TONS-OF-TOOLS
- 3. @AnnieCushing annielytics.com TOOLS DOC: BIT.LY/AUDIT-CHECKLIST
- 5. @AnnieCushing annielytics.com TIP: LOWERCASE BITLY URLS
- 8. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 1. WHICH MARKETING CHANNELS ARE YOUR UNSUNG HEROES?
- 9. @AnnieCushing annielytics.com@AnnieCushing annielytics.com LET’S TALK LAST-CLICK ATTRIBUTION
- 13. @AnnieCushing annielytics.com SOCIAL ORGANIC EMAIL CPC
- 14. @AnnieCushing annielytics.com SOCIAL ORGANIC EMAIL CPC $100 credit
- 15. @AnnieCushing annielytics.com@AnnieCushing annielytics.com LET’S TALK MULTI-CLICK ATTRIBUTION
- 16. @AnnieCushing annielytics.com SOCIAL ORGANIC EMAIL CPC $25 credit$25 credit$25 credit$25 credit
- 17. @AnnieCushing annielytics.com LAST-CLICK ATTRIBUTION TRAVESTY
- 18. @AnnieCushing annielytics.com MULTI-CHANNEL FUNNELS APPROACH
- 19. @AnnieCushing annielytics.com Life doesn’t lend itself to LAST CLICK
- 20. @AnnieCushing annielytics.com LAST CLICK AND THE DUGGARS
- 21. @AnnieCushing annielytics.com THANKS A LOT, JOSIE …
- 23. @AnnieCushing annielytics.com COUPLE RECOMMENDED CHANGES
- 26. @AnnieCushing annielytics.com IMPACT OF ASSISTED CONVERSIONS
- 28. @AnnieCushing annielytics.com GINORMOUS CAVEAT MCF CHANNELS ≠ STANDARD CHANNELS
- 29. @AnnieCushing annielytics.com GOOGLE’S GOOD OL’ BOY SYSTEM
- 30. @AnnieCushing annielytics.com DIRECT DONATED ITS CONVERSIONS
- 31. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 2. WHERE DO YOUR BEST LINKS COME FROM?
- 32. @AnnieCushing annielytics.com NO STANDARD REPORTS FOR THE JOB
- 34. @AnnieCushing annielytics.com NEW(ISH) FULL REFERRER DIMENSION
- 35. @AnnieCushing annielytics.com SOME SOURCES DON’T HAVE FULL URL
- 36. @AnnieCushing annielytics.com GET REPORT: BIT.LY/REFERRING-URLS
- 37. @AnnieCushing annielytics.com CRITICAL RESOURCE: BIT.LY/API-HELP
- 39. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 3. WHAT DO VISITORS SEARCH YOUR SITE FOR?
- 40. @AnnieCushing annielytics.com SITE SEARCH: VISITORS’ WISHLIST
- 41. @AnnieCushing annielytics.com SEARCH TERMS REPORT
- 42. @AnnieCushing annielytics.com SIGNS SITE SEARCH IS EFFECTIVE
- 43. @AnnieCushing annielytics.com HOW TO SET IT UP
- 44. @AnnieCushing annielytics.com ADMIN > VIEW > VIEW SETTINGS
- 45. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 4. HOW MANY PAGES DOES IT TAKE TO CONVERT?
- 46. @AnnieCushing annielytics.com DAYS / VISITS TO PURCHASE EASIER
- 47. @AnnieCushing annielytics.com WE’LL HAVE TO GET A LITTLE FANCY
- 48. @AnnieCushing annielytics.com APPLY AN ADVANCED SEGMENT 1 2 3
- 49. @AnnieCushing annielytics.com ANALYZE VISITS THAT CONVERTED 7,686/1,017 = 7.5 pgs to convert
- 51. @AnnieCushing annielytics.com YOU MIGHT HAVE A CRO ISSUE IF … 21,602/595 = 37 pgs to convert
- 53. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 5. SHOULD YOU CONSIDER GOING RESPONSIVE?
- 54. @AnnieCushing annielytics.com REPORT DRILLDOWN Device Category Landing Page
- 56. @AnnieCushing annielytics.com MY TOP MOBILE PAGES
- 57. @AnnieCushing annielytics.com YEAH, I SUCK …
- 58. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 6. ARE YOU TAGGING ALL OF YOUR EMAILS?
- 59. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 1. DESKTOP APPS DON’T PASS REFERER DATA
- 60. @AnnieCushing annielytics.com DESKTOP APPS: NO REFERER DATA
- 61. @AnnieCushing annielytics.com THESE FILES ARE HEADLESS
- 62. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 2. SECURE WEB MAIL PROVIDERS DON’T PASS REFERER DATA
- 63. @AnnieCushing annielytics.com YAHOO IS LAME NON-SECURE
- 64. @AnnieCushing annielytics.com CONFIRM WITH BOOKMARKLET
- 65. @AnnieCushing annielytics.com SECURE EMAIL A DIFFERENT STORY
- 68. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 3. MOBILE DOESN’T PASS MUCH (MOST?) DATA
- 70. @AnnieCushing annielytics.com This client definitely isn’t tagging all emails
- 71. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 7. WHAT ARE YOUR TOP-PERFORMING PRODUCT CATEGORIES?
- 72. @AnnieCushing annielytics.com DEFAULT REPORT IS PRODUCT
- 73. @AnnieCushing annielytics.com PRODUCT CATEGORY AGGREGATES
- 74. @AnnieCushing annielytics.com MAKE SURE CATEGORIES MAKE SENSE These are stain colors, not product categories
- 76. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 8. SHOULD YOUR SITE GO MULTI- LINGUAL / -NATIONAL?
- 77. @AnnieCushing annielytics.com CHECK VISITOR COUNTRIES
- 78. @AnnieCushing annielytics.com … AND BROWSER LANGUAGES
- 80. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 9. WHICH COMPETITORS ARE STALKING YOU?
- 84. @AnnieCushing annielytics.com CAN ALSO CHECK FOR .GOV VISITS
- 85. @AnnieCushing annielytics.com AND VISITS FROM COLLEGES
- 86. @AnnieCushing annielytics.com GROUP THEM WITH A SEGMENT
- 87. @AnnieCushing annielytics.com CREATE AN ADVANCED SEGMENT
- 88. @AnnieCushing annielytics.com THEN APPLY TO NETWORK REPORT
- 89. @AnnieCushing annielytics.com CAN EVEN VIEW LANDING PAGES
- 90. @AnnieCushing annielytics.com@AnnieCushing annielytics.com 10. ARE SITES SCRAPING YOUR SITE?
- 91. @AnnieCushing annielytics.com SCRAPERS DON’T REMOVE GA CODE
Notas del editor
- This was the original Blue Man Group
- You can customize your attribution models.
- Don’t talk about it not belonging here yet.