1. GAMIFICATION
Trends Analysis
 Presentation by: Anne Hinrichsen & Nannan Xun
 Hospitality Marketing and Sales

2. WHAT IS GAMIFICATION?
 Gamification is defined as the integration of game mechanics or
game dynamics into a website, service, community, or application
in order to make them more fun and engaging and to encourage
customer loyalty.

3. HISTORICAL REVIEW
 Gamification has been around for hundreds of years,
just not used in the same way as it is now.
For example: the toy in the Cracker Jack box.
 First modern gamification service was created by
Bunchball in 2007.
 BigDoor was founded in 2009.

4. This is an example of the
rewards a customer could
earn on a site that uses
BigDoor’s gamification
software.

5. REACH AND SCOPE
 Big and small companies and brands have started to catch on to
gamification as a marketing strategy.
 The more popular gamification becomes the more important it is
for every segment of the business and hospitality world to adopt
the trend into their plans.

6. DIRECT APPLICATION #1
NIKE
 2012- Introduced Nike+ Fuel Band
 Tracks daily exercise
 Nike Fuel earned based on exercise and
goals
 Online interactive game: Nike Fuel
Missions
 Uses Nike Fuel earned to lead characters
through a world taken over by winter

7. DIRECT APPLICATION #2
VERIZON
 Social site called Verizon Insider
 Added Gigya (gamification platform) to the site
 Users can earn points and rewards for participating in contests,
posting comments, and promoting events

8. BUSINESS LANDSCAPE IMPACTS
 Gamification can help manage employee behaviors and
productivity levels
 Employees can use the scoreboards and badges to keep track of
their own behavior and involvement within their company – this
will help motivate employees with competition, challenges,
and the incentive to do their tasks to the best of their ability
 By 2015 gamification will be in 25 percent of
redesigned business processes

9. COMPETITIVE ADVANTAGE
Gamification

10. REPORTED IMPACTS

11. INDUSTRY EXAMPLE- BIG DOOR
 Case example- BigDoor

12. INDUSTRY EXAMPLE-
 Case Study- BadgeVille

13. PERCEPTION ON GAMIFICATION
 It is helping publishers to keep their users around their sites.

14. COURSE CONTENT
 Effective Sales Techniques
 Sales Force Objectives
 Customer Retention
 Customer Satisfaction
 Public Relation

15. BIGDOOR
 https://www.youtube.com/watch?v=vwIYzr8etcc