1. BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Distinction grade task:
On the reverse of this page is a genuine advice sheet taken from a
website that is intended to show students how to write a client
proposal report.
For whatever reason, it is quite poorly written.
You need to re-write any parts of the proposal that you
think need revision to make it read clearly in formal
English.
You may also alter the layout if you think it could be
improved but the overall impression must remain formal.
Task 2C3

2. Client advertising proposal is a document presented by a business to their respected clients
proposing the plan of an advertisement regulation. Such a document should be prepared with the
most precision so that no necessary points related to the particular plan are missed to be stated.
Sample Client Advertising Proposal
Client advertising proposal for the new range of Lucy Herbal Skin Product
Proposal Presented by: Mac Schaffer
Advertisement Coordination-Head
Lucy Cosmetics Ltd.
Proposal presented for: This proposal is presented to all our existing and prospective clients
proposing an advertisement plan for marketing regulation of our new range of products.
Proposal submitted on: 9th
January 2011
Overview of the latest product:
This newline of “Lucy Herbal Skin Product” evolved from extensive research on corrective, curative
and potential healing property of various herbs, their oils and extracts are useful for both skin and
hair. Recently these products were approved by the international dermatology standard, in the UK.
They have certified that the product is extensively useful for rejuvenating the skin and hair cells and
help in nourishing from the inside.
Advertisement Plan:
• We have planned to promote this new range of product through renown beauty magazines
and newspapers such as Vogue, Yours, The Guardian or The Times. The reason why we have
chosen Vogue and Yours is so that we can appeal to both the younger sophisticated market of
women and also women of a certain age.
• We have a plan to hold promotional events at various places in and around Hyde Park and
London to reinforce our green message and prove that you can use green products in a busy
city. We will hold these promotional events a few days before the launch of this product to
ensure the launch of this innovative green product.
• Advertisement process can be regulated through various television channels such as ITV 2 or
Sky Living to advertise to the aimed audience.
Task 2C3

3. Total cost estimated for advertisement regulation: $24,600 approximately.
Advertisement regulation would be commenced from: 26th
January 2014
Product released date: 1st
February 2014
Last date of proposal acceptance: 18th
January 2014
Task 2C3