Mantri Developers Corporate Presentation

www.mantri.in

Mantri Developers Pvt Ltd

Corporate Presentation

1 Copyright © 2010 Mantri Developers Pvt Ltd www.mantri.in

Company Overview

• Over a decade of expertise in the Real Estate Market
• First FDI in real estate with Morgan Stanley.
• Diverse portfolio spanning residential, commercial, retail,
education, power and hospitality verticals
• Residential developments spanning Rs. 1 million to 250 million
• Delivered 10 million square feet of residential, commercial and
retail space.
• Target delivery of 34mn square feet by 2013
• On a high growth trajectory with geographical expansion into
Chennai, Hyderabad and Pune.
• ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007, SA
8000:2008 certified


Mantri Developers

OUR OUR OUR
VISION MISSION VALUES

To be the most Build and Punctuality
preferred deliver on Quality
realty time, a
company in all cumulative 34 Reliability
the million square Speed
geographies feet by the
we operate in. year 2013 Transparency


Geographical Presence

Pune

Hyderabad

Bangalore
Chennai


The Evolution of Mantri Developers

Launched India’s largest mall –
2010 Mantri Square and South India’s
tallest tower – Mantri Pinnacle

2008 First Developer in India to be
certified on "World Class
Management Systems”
2006 First FDI in real estate recipient
at entity level in India

2005 Ventured into windmill business
And Education sphere

2003 Completed One million square
feet of development

2001 Completed Mantri Woodlands -
The Gateway for Bannerghatta
road development

1999 Commenced operations


Awards and Accolades
• “Most Admired Shopping Centre Launch in South India - Mantri Square” - Images

Shopping Centre Awards

• “Young Visionary Award in Real Estate Infrastructure - Sushil Mantri” – CSI awards

• “Horticulture Award – Mantri Developers” – Mysore Horticultural Society (2004-10)

• “Brand Excellence - Construction & Real Estate category” CMO Asia Council in

Singapore

• “Most Promising Future Company - Real Estate” GIREM Leadership Awards

• “Excellence in Mid-Segment Housing” Economic Times – ACE Tech Awards

• “Retail Property of the Year – Mantri Square” Property Awards 2010

• “Retail Property of the Year – Mantri Square” – Realty Plus Excellence Award 2011

• “Female Real Estate Professional of the Year – Mrs. Snehal Mantri” – Realty Plus

Excellence Awards 2011


Corporate Social Responsibility

Social Infrastructure Development

• Refurbishing of city police stations
• Public-private partnership to improve Bannerghatta Road,
Bangalore
• Adopted Schools across rural Bangalore and Pune
• Set up Indus Community School providing free education of
IB standards to all BPL category children

Green Initiatives

• Development of green spaces in the city through adoption
of lakes & parks.
• Installed windmills in Karnataka of 15.75 MW generating
around 4 cr units p.a.
• All future projects will be “Green Buildings” designed to
consume less electricity than the threshold
• Certified on ISO 14001 : 2004 on Environmental
Management Systems


The Mantri Advantage

Strategically Located
Committed to Values End to End Solution
Land Banks

Experiential Strength
End User market
Diverse Portfolio over a decade of real
focus
estate experience

Strong Brand Equity Professional
Calculated and
Management with
delivering a 10% Strategic Risk Taking cumulative experience
premium Ability of over 300 years

Certified on "World
Ability to innovate
Technology and Class Management
and create
systems driven Systems"- ISO; EMS;
benchmarks OHSAS & SA

Committed to Values

Punctuality
• Delivered 95% of projects on or ahead of schedule
Quality
• High quality leading to 30% of sales through referrals
Reliability
• 90% of maintenance contracts by Propcare renewed
Speed
• Couple of projects have been delivered ahead of
schedule
Transparency
• ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007, SA
8000:2008 certified


Strategically Located Land Banks

• Maintaining focus on 4 rapidly developing yet stable cities

• Focused on strategic locations within these cities
• Established residential locations
• High demand IT hubs of all four cities
• CBD in Bangalore
• Near Chennai Airport
• Bangalore Airport road

• Medium sized projects in IT hubs to ensure short term cash flows

• SEZs and Townships for long term cash flows

• Retail for annuity business


Driven by Innovation

Innovative design and product elements ensuring thought
leadership

• First to provide individual swimming pools for penthouses in
Bangalore
• First to introduce tele-medicine for residential dwellings in India
• First to offer customization of interiors & specifications
• First developer to introduce home concierge services
• First Aqua Gym in a residential complex in the country
• Full fledged Bang & Olufsen mini-theatre in Mantri Pinnacle
• Implemented zoning concept in Mantri Square


Marketing Excellence

• Exclusive customer loyalty programme
• Exclusive “sales by invitation only” strategy for
Mantri Altius
• Brand change campaign – Highest visibility and
recall with minimalistic spends
• 20 Ft model of Mantri Pinnacle at Bangalore
International Airport
• Innovative Press ads
• Innovative billboard with a moving elevator
• Crystal figurines of Mantri Pinnacle
• 6 Ft crystal model of Mantri Pinnacle


Sales

• Sales driven by end user requirement

• Over 30% of sales driven by referrals

• Strong brand equity delivers 10% premium over the
market

• Consistently exceeded targets in Hyderabad even during
troubled times

• Strategically re-aligned project mix during recession

• Selling over and above competition on a month-to-month
basis


www.mantri.in

Our Projects

14
Copyright © 2010 Mantri Developers Pvt Ltd
Copyright © 2010 Mantri Developers Pvt Ltd www.mantri.in

Mantri Developers: Creating Icons

India’s Best Residential Project,2007
Mantri Altius

•15 ultra luxury homes in the heart of
Bangalore city

• Winner of the CNBC Crisil award for
India’s best residential property in
2007

• Customers were hand-picked and sales
were by invitation only



India’s Largest Shopping Mall –
Mantri Square

• India’s largest mall at 1.7 million
square feet

• More than 250 retail outlets

• Over 10,000 brands

• International practice of zoning
for retailers

• Over 10 million customers in 6
months



South India’s Tallest Residential Tower
Mantri Pinnacle

• 133 luxury homes in South India’s
tallest residential tower of 46 storeys

• Fully automated homes

• First project with Aqua Gym in India

• Exclusive Bang and Olufsen mini-
theatre

• First residential project to have a sky
observatory


Completed Project Snapshots

Mantri Altius, 2006 Mantri Flora, 2008

Mantri Tranquil, 2009


Mantri Junction 2009


Mantri Square 2010


Mantri : Ongoing Project Snapshots

Mantri Synergy, Chennai Mantri Espana, Bangalore Mantri Celestia, Hyderabad

Mantri Astra Bangalore Mantri Serenity Bangalore Business @ Mantri, Pune


Summary

• Leading player in the high growth cities in South India

• Driven by strong values, innovation and customer focus

• Professionally managed company driven by stable and
experienced senior management personnel

• Diversified portfolio ensuring greater growth and stability

• Partnerships with leading edge international firms on both
financial and execution front


Mantri Developers Corporate Presentation

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