This an introduction to social media for business, from my presentation for Dublin City Enterprise Network for Women which looks at key issues with LinkedIn, Facebook, Twitter, Pinterest, YouTube and Google Plus. It is my work and it you’d like to use or share, please attribute to @annmariehanlon thanks ;)

1. @AnnmarieHanlon
from @evonomie

3. 100M
20M?
iPhones
Galaxy
sold since
Note
2007
Phablets
sold
2007
2012
2013

4. THE POWER OF SOCIAL MEDIA
1 Billion 1 Billion 800M+
Tweets per week Users Users per month
500M 200M+ 20M+
Users Users Users

5. WHO ARE YOUR CLIENTS/CUSTOMERS?
B2B B2C

6. HOW TO MAKE LINKEDIN WORK
FOR YOU AND YOUR BUSINESS
Before
you start
OFF
ONLY YOU
ANONYMOUS

7. What are the KEY
AREAS you want to be
recommended for?
RECOMMENDATIONS What
still matter KEYWORDS, SKILLS, VAL
UES describe you ?

8. MANAGED HOME PAGE
Banner image
646 x 222 pixels

9. MANAGED PRODUCTS PAGE
Up to 3 x Banner image 646 x 222 pixels
Include URL to drive to owned product page

10. HOW SALES TEAMS CAN USE
LINKEDIN®
WHO ARE YOUR
TARGET CLIENTS?

11. LINKEDIN®
DO’S AND DON’TS

12. 7 TOP TIPS ON LINKEDIN
1. Fix the fundamentals
2. Brand your business
3. Tag your contacts
4. Schedule updates
5. Re-use existing content
6. Export your contacts
7. Manage your network

13. HOW TO MAKE TWITTER WORK
FOR YOU AND YOUR BUSINESS

14. IDENTIFY KEYWORDS

15. 7 TOP TIPS ON TWITTER
1. Capture your Brand and connect FROM LinkedIn.
2. Check which clients are using Twitter.
3. Follow clients, relevant accounts and ignore actors!
4. Add links to all new content.
5. Use hashtags, especially for events.
6. Promote on all staff LinkedIn pages.
7. If you’re going to use it, create a content plan.

16. ANATOMY OF A FACEBOOK PAGE
Cover Page
851 x 315 pixels, the logo space is 168 x 103 pixels
and it’s 24 pixels from the left hand side
About Apps
(Short Four
Description) c20 show, others
Logo
words show hidden, can
180 pixels square 4MB
be moved
Category
Choose from list

17. EDIT YOUR PAGE
Do any of you have to approve
content before publication or get
your content approved?

18. MOST POPULAR CONTENT

19. MOST POPULAR CONTENT

20. PIN

21. HIGHLIGHT

22. TARGET

23. 7 TOP TIPS ON FACEBOOK
1. Decide if it's relevant.
2. Identify content potential.
3. Do NOT connect with LinkedIn.
4. Create and maintain the page.
5. Add content weekly.
6. Follow the Facebook rules.
7. Add competitors' names to the moderation
blocklist!

24. YOUTUBE

25. WHY VIDEO?
1. Second largest search engine in the UK and
Ireland.
2. Product showcases, demos.
3. Answers to FAQs.
4. How something works.
5. How different products or services compare.
6. Case studies and testimonials.
7. Music should suit the brand image.

26. 7 TIPS TO ENGAGE VIA VIDEO
1. Best videos 45 to 90 seconds.
2. Re-use existing material – slice and dice.
3. Speak clearly.
4. Make it real.
5. Add to Facebook.
6. Little and often – shorter videos, often.
7. Add keywords and tag well.

27. Pinterest is a Virtual Pinboard
• People use pinboards to plan
weddings, events, parties, decorate, share
favourite items.
• You can browse pinboards created by other people

28. One line about your business
(199 characters)

31. 7 TOP TIPS ON PINTEREST
1. Decide if it's relevant.
2. Add content weekly and share.
3. Add images from your website with links to
products.
4. Use the € sign, add keywords and rich
descriptions.
5. Re pin to build your boards.
6. Better to have many boards with 5+ pins than
fewer boards with 000s of pins.
7. Invite others to pin to your boards.

32. Google+

33. Why Bother with Google+?
No. 1 in Detail
Search The most popular search engine in the world. 91% of search
traffic in the UK (The E Word, n.d.) and 87% of the worldwide
market.
Web Video Google owns YouTube (YouTube, n.d.).
Smartphone The most popular smartphone operating system in the world
with Android.
Web Browsers Google Chrome is the most popular web browser in the
world (W3 Schools, n.d.).
Webmail Gmail is the most popular webmail service in the world with
(Van Alten, 2012).
Location and mapping Google maps used more than any other location or mapping
service.
Online Advertising Google Adwords are more used than Yahoo and Bing.

34. ACTION
1. Share what's ok and what's not with staff.
2. Agree who owns the social contacts.
3. Ensure there's a social media policy in your employment
T&C.
4. Create a plan for the next quarter.
5. Create stock phrases and standard photos.
6. Promote your social space.
7. Integrate into the main marketing plan.

35. annmariehanlon
evonomie
www.evonomie.net
annmariehanlon@evonomie.net
+44 1543 258 522