1. RUSCo
(Resource Utilization Service Company)
Low-fidelity model of our product
Sixth Wave Innovation Team –
Targeting a path towards radical resource productivity

2. Product definition
(in words)
• Our product is a service that includes:
– A plan (customized by client) for maximizing
utilization of material inputs through
• Reducing material inputs
• Recycling any waste remaining after reductions made
– Financing to implement the above plan
– Implementation of the plan and financing of that
implementation

3. Product definition
(in diagram)
Plan for Maximizing Use
of Material Resources
Part I:
Reduction of
Material
Inputs
Part 2:
Recycling of
Remaining
Waste
Project Financing Plan
Implementation

4. Plan for Maximizing Use of Material
Resources – the RESOURCE PLAN REPORT
• Results of audit of current resource use:
– Processes carried out by machines (for every such station)
– Processes carried out by team (for every such station)
• Report – listing and description of mini-plan increasing
efficiency or completely revamping resource use at
each station in production process, including:
– New, improved machines
– Substituting of alternative material inputs for current ones
– Adjustment to current machines
– Adjustment in arrangement of machines
– Change to process steps carried out by team members

5. Plan for Recycling Remaining Waste –
the RECYCLING PLAN REPORT
• Results of audit of current wastes of
production process
• Based on preceding RESOURCE PLAN REPORT,
projected wastes of new, improved production
processes
• For each waste stream from new, improved
production process, a recycling plan including:
– Internal reuse of waste stream
– Recycling waste stream to market

6. Project Finance
• RUSCo will arrange project finance to implement
the two plans (RESOURCE USE PLAN and
RECYCLING PLAN)
– RUSCo prepares financial projections of the project
representing combined implementation of the two
plans
– RUSCo negotiates with banks for project finance
– RUSCo serves as sponsor for project, providing the
financing through the bank
– RUSCo negotiates plan for client to repay RUSCo over
time through (1) documented savings in resource use
(2) revenue from sale of waste materials for recycling

7. Product
• Now what exactly will the pieces of this
product look like physically?
RESOURCE
UTILIZATION
AUDIT
(all four of the above are written reports with copious data and diagrams; the first
three are based on findings at the client’s facilities, while the last is based on
finding in other three reports combined with liaison work with the banking sector)
RESOURCE
PLAN
REPORT
RECYCLING
PLAN
REPORT
FINANCING
PLAN
REPORT
Implementation of RESOURCE PLAN and RECYCLING PLAN
Implementation of FINANCING PLAN
Results in less resources in, less resources out, and fuller, more profitable
recycling of resources out. Overall, results in strong benefits to bottom line.
Results in required up-front investment to achieve implementation below