The most import aspect of mall design!!

1. WHAT IS THE
MOST IMPORTANT
ASPECT OF MALL
DESIGN?
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2. Is it space and
freedom to maneuver
without feeling forced
to buy?

3. Of course there are competition among
mushrooming malls & multiplex
across city, but there are some visible
differences between some of the
highest and lowest footfall malls. Ever
wonderer why? Is it location, is
it design, is it scale, is it publicity, or
is it people themselves who make any
mall successful?

4. Why some malls fail to attract footfall
in spite of all the hype and facilities.
Possibly it’s the architectural
language of mall which defines the
success of it through its public or
private nature. Malls are meant for
public and its architectural language
should speak out loud about its open
and inviting character.

5. The moment malls start assuming
private nature people start losing
interest. The moment it fortifies itself
through built architecture in the race
of achieving maximum
commercial advantage and built up
area, people hesitate even to enter the
premises.

6. People hate to be in a position where
they feel forced to buy, even if there
wallet is stuffed, or bank balance is
soaring high. Consumers have to be
attracted to the
commercial centers passively, without
being felt imposed for something.

7. Idea is to provide an environment
where they feel comfortable enough to
walk in and walk out without being
forced to buy something, allow them
this freedom to maneuver and they will
come again and again, and subsequently
buy something or other.

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