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AKSHAR TRANSLATIONS Corporate Profile A Professional Translation Services Company A bird’s eye preview of how we help position your services to a global audience! Copyright 2009 Akshar Translations BIENVENIDOS A AKSHAR مرحبا بكم في   AKSHAR   欢迎 AKSHAR BIENVENUE AU AKSHAR   BIENVENIDOS A AKSHAR ยินดีต้อนรับสู่  AKSHAR Maligayang pagdating sa AKSHAR   HOŞGELDİNİZ AKSHAR ЛАСКАВО ПРОСИМО НА AKSHAR VÄLKOMMEN TILL AKSHAR WELCOME TO AKSHAR
Copyright 2009 Akshar Translations INDEX 1 Introduction to Language  Translation PRESENTATION  AGENDA 2 Company Profile 3 Our Services 4 5 Quality Assurance 6 Who Cares Anyway? Contact Us
Copyright 2009 Akshar Translations PAGE 01 INTRODUCTION:  TRANSLATION INDUSTRY LOST IN TRANSLATION? As Thomas Friedman points out in “The World is Flat”, a convergence of technology, globalization and other forces has transformed the way we work. Geography, while not irrelevant, is no longer the obstacle it once was, and companies can stretch their business processes and target customers around the globe.  In the “flat world”, everything changes…above all what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. This dispersion of the supply chain creates tremendous opportunities to change the way we do business in this world, and how we design and run our companies  – IF WE ARE PREPARED TO RISE TO THIS CHALLENGE. ,[object Object],[object Object]
Copyright 2009 Akshar Translations PAGE 02 INTRODUCTION:  TRANSLATION INDUSTRY What is Language Translation?  The language translation process involves rewriting “source language” material into another language. Effective translation is so accurate that the translated documents appear to have been originally written in the second or “target”, language.   ,[object Object],[object Object],[object Object],[object Object],Umm, Sorry to disappoint, but  NOT QUITE .  TOP: TEXT IN GERMAN MIDDLE:TEXT AS TRANSLATED BY QUALIFIED HUMAN  TRANSLATOR BOTTOM: GOOGLE TRANSLATION MACHINE TRANSLATION So you have a translation requirement and think its as easy as : GO TO GOOGLE TRANSLATOR TYPE IN/COPY-PASTE TEXT/URL VOILA! YOU’RE DONE?! Words with Multiple Meanings The German word “Leistung” for instance has at  least 37 different English meanings which may mean  one thing in one sentence and another in the next. A  Translator must understand context, subject matter  and audience to know which translation is right. It  works the same way when translating from English to  another language. The German word “Einsamkeit”  means both “solitude” and “loneliness”. There are  subtle but distinct differences in both these English  words. A Translator needs to know which word  is right to get the right message across. Idiomatic Expressions While German  speakers  “ SLEEP LIKE  MARMOTS”,  English speakers,  “ SLEEP  LIKE LOGS” Language Structure For this reason, Language  Translators must know how to break  up/reorganize/rewrite sentences for  best effect. A simple German  sentence can sometimes be split into  3 English sentences; and while run  on sentences and passive voice are  acceptable in German, they are NOT  in English. Take for example a text piece as given below that elucidates its obvious drawbacks:
Copyright 2009 Akshar Translations PAGE 03 THE TRANSLATION PROCESS FLOW We know our translators and have had their work tested by impartial language experts. We also have access to a large choice of translators who work in different specialties such as legal, medical or business translation and can find the perfect translator for your job. Akshar also acts as your Project Manager that finds the required translators, editors and reviewers, then coordinates and manages the process and the schedule to make sure the project meets all the deadlines. INTRODUCTION:  TRANSLATION INDUSTRY ,[object Object],[object Object],That’s where we come in to  Save the Day! Working with a good translation agency eliminates this risk and frees you from the pressure and responsibility inherent in managing projects, and ensures that you receive accurate translations, carried out by qualified translators.
Copyright 2009 Akshar Translations PAGE 04 COMPANY  PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COMPANY LEADERSHIP Akshar is Managed by two young entrepreneurs with a focus of running a business "Ethically". With a combined experience of 15 years, we strive to put Indian translation agencies on the world map. TRANSLATORS At Akshar, we have brought together a motivated team of accredited and certified Translators, DTP Specialists and Subject Matter Experts capable of delivering high-quality translation in a number of technical fields. Their considerable knowledge and wide experience ensure that you get the highest quality translation in practically every subject-specific area. All Translators are qualified natives with minimum  2-3 years of experience in language translation in their respective domains. FROM OUTSOURCING TO  RIGHT SOURCING
Copyright 2009 Akshar Translations PAGE 05 WHAT WE HAVE TO OFFER YOU   Akshar provides a full array of language and business services, drawing upon the most accomplished professionals in the industry. Akshar provides its customers with extensive and solutions-oriented support for their information and communication processes. Our capacity to deliver projects quickly, with complete accuracy is unparalleled. OUR  SERVICES 1 2 3 Document Translation Software Localization eLearning Content Translation 4 Website Localization 5 Voiceover Services 6 Transcription Services
Copyright 2009 Akshar Translations PAGE 06 DOCUMENT TYPES Professional translators can help you to convert documents into other languages, while accurately conveying the meaning and content as well as the original style of the document. Akshar Translations offers a variety of document translation services that will suit every client’s needs. We specialize in business, IT, legal, medical, marketing, technical and other document translations.   ,[object Object],[object Object],[object Object],[object Object],[object Object],OUR  SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright 2009 Akshar Translations PAGE 07 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OUR  SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright 2009 Akshar Translations PAGE 09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OUR  SERVICES
Copyright 2009 Akshar Translations PAGE 08 ,[object Object],[object Object],[object Object],[object Object],OUR  SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],With specialist knowledge of  individual cultures, ensuring the  relevance of all content and  graphics work for each international  audience, Akshar supports your  team each step of the way.   A global need exists... Audiences differ in the way they perceive and value concepts of time, space, money, relationships, power, risk and even cultural gender protocols. Therefore, the accurate localization of eLearning initiatives requires specialized cultural and linguistic specialists with subject-matter knowledge and experience. The localization of eLearning products can never be reduced to a simple word-for-word conversion. Without extensive cultural analysis and adaptation, linguistic subtleties make conceptual content difficult to effectively translate. 
Copyright 2009 Akshar Translations PAGE 10 NICHE SERVICES Each broadcasting platform or format speaks its own 'technical language' and has its own requirements. Add to this the fact that business deals with a global audience you will have an idea on how complex it is to localize a broadcasting product or service.  So if you want your existing audio, video or film tracks dubbed in any major European, Asian and Middle Eastern languages, we will provide you with a solution that will meet  both your  linguistic and  technical  requirements.   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OUR  SERVICES
TRANSCRIPTION TYPES Verbatim Transcript (English > English): This service is useful  for an accurate  representation of the  audio. Transcription is done as closely as possible. Reader Friendly Transcript (English > English): As part of this service, changes include removing, partial words, stuttering "ahs" and "ums", and repeated words. We also perform basic spelling and punctuation checks to generate transcripts that are reader friendly. Reader Friendly Transcript (English> Foreign Languages): If you are a firm with a global presence, this would be an idea option for you.  In this service, we transcript the audio file into over 100 languages. Copyright 2009 Akshar Translations PAGE 11 ,[object Object],[object Object],[object Object],[object Object],OUR  SERVICES ,[object Object],[object Object],[object Object]
Copyright 2009 Akshar Translations PAGE 11 WHEN WE WORK TO THE BEST OF OUR ABILITY,  IT SHOWS QUALITY ASSURANCE AND PROJECT MANAGEMENT The Quality of our Translations is assured  through the following process: 1 2 3 4 STEP 1:  CONSTANT MONITORING The translation project is constantly monitored at every step of the Project Plan to ensure adherence to various parameters. Proofreading and Editing is carried out at every step. STEP 2:  QUALITY CONTROL EXERCISES Industry specific editors/reviewers work with translators to determine complete accuracy of the assignment in terms of grammar, vocabulary, word usage, sentence structure and terminology accuracy.  STEP 3:  CLIENT REVIEW  Translated text document is sent to client for Review.  Iterations are made from feedbacks received post which the Project Completion Certificate is signed off . STEP 4:  AFTER SALE SUPPORT   Continued support is provided to client even after project completion on any aspect of the Translated Project. STEP 5:  ITERATIVE EFFICIENCY AUDIT & PRODUCTIVITY ENHANCEMENT   Measuring productivity and quality within project management  and STRATEGIZING for improved efficiency is one of the key activities included within each project. Simply put, we learn from our mistakes to make the quality of output even better and the process of delivering to our clients more refined. Effective project  management is  the key to  success for quality translations,  focusing on: Efficiency  - in directing people,  translation process, terminology  and consistency. Team Cohesion  – working  together and understanding  each person’s role  within the  process. Communication  - ensuring you  know  what is going on and  when . 5
Copyright 2009 Akshar Translations PAGE 13 IN A NEW GLOBAL ECONOMY, THE RULES OF THE GAME HAVE CHANGED In order to survive and thrive, it is no longer enough to do what you have been doing. As the economic crisis deepens, business owners and executives are struggling to keep their profit and revenue up as customers slow down on spending. For many business owners, it's about navigating their businesses safely through a major storm. Let us help.  Call us or email us today! GLOBAL ECONOMY:  FROM BOOM TO BUST! WHO CARES ANYWAY? Why does it all matter since most of the world speaks English and most of the web is in English? Isn’t all of this translation business a waste of time?  If you’re in it for the joy ride, perhaps not, but if you’re in business for the money, then  you may care for one . This is especially true if your business involves collaborating with international clients in global markets. Don’t believe us? Try making a sales call to a Europe based company and see how hard it is to connect with them without the advantage of speaking their language. Localized websites and marketing collateral help bridge this chasm effectively!  6000 +   There are over 6000 languages in the world, and English is by far not the most widely spoken. English is certainly lingua franca, and lingua francas are good because they facilitate communication. But not so long ago, Latin was lingua franca and an even shorter time ago, “everyone” spoke French. The fortunes of languages change and English centric communicators should not therefore be too complacent. Mother  Tongue  Never underestimate the power of communicating with someone in their mother tongue. Language is an integral part of culture and identity. You reach people on a deep level when you communicate with them in their own language. From the marketing point of view, this creates value and binds them to your product/service/company. From the human point of view, it shows respect and forges strong social bonds which are not easy to break.
Copyright 2009 Akshar Translations   Professional Presentation Design by  POWERPOINTWORKS END SLIDE AKSHAR TRANSLATIONS #1, Santosh Nilaya, C.Munuswamiappa Road, R.S. Palya, Bangalore - 560 033 www.akshartranslations.com Telefax: +91.80.41683135 Mobile: +91.98457 58419 Email: anoop@akshartranslations.com   ,[object Object],[object Object],[object Object]

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Akshar Corporate Profile

  • 1. AKSHAR TRANSLATIONS Corporate Profile A Professional Translation Services Company A bird’s eye preview of how we help position your services to a global audience! Copyright 2009 Akshar Translations BIENVENIDOS A AKSHAR مرحبا بكم في AKSHAR 欢迎 AKSHAR BIENVENUE AU AKSHAR BIENVENIDOS A AKSHAR ยินดีต้อนรับสู่ AKSHAR Maligayang pagdating sa AKSHAR HOŞGELDİNİZ AKSHAR ЛАСКАВО ПРОСИМО НА AKSHAR VÄLKOMMEN TILL AKSHAR WELCOME TO AKSHAR
  • 2. Copyright 2009 Akshar Translations INDEX 1 Introduction to Language Translation PRESENTATION AGENDA 2 Company Profile 3 Our Services 4 5 Quality Assurance 6 Who Cares Anyway? Contact Us
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Copyright 2009 Akshar Translations PAGE 05 WHAT WE HAVE TO OFFER YOU Akshar provides a full array of language and business services, drawing upon the most accomplished professionals in the industry. Akshar provides its customers with extensive and solutions-oriented support for their information and communication processes. Our capacity to deliver projects quickly, with complete accuracy is unparalleled. OUR SERVICES 1 2 3 Document Translation Software Localization eLearning Content Translation 4 Website Localization 5 Voiceover Services 6 Transcription Services
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Copyright 2009 Akshar Translations PAGE 11 WHEN WE WORK TO THE BEST OF OUR ABILITY, IT SHOWS QUALITY ASSURANCE AND PROJECT MANAGEMENT The Quality of our Translations is assured through the following process: 1 2 3 4 STEP 1: CONSTANT MONITORING The translation project is constantly monitored at every step of the Project Plan to ensure adherence to various parameters. Proofreading and Editing is carried out at every step. STEP 2: QUALITY CONTROL EXERCISES Industry specific editors/reviewers work with translators to determine complete accuracy of the assignment in terms of grammar, vocabulary, word usage, sentence structure and terminology accuracy. STEP 3: CLIENT REVIEW Translated text document is sent to client for Review. Iterations are made from feedbacks received post which the Project Completion Certificate is signed off . STEP 4: AFTER SALE SUPPORT Continued support is provided to client even after project completion on any aspect of the Translated Project. STEP 5: ITERATIVE EFFICIENCY AUDIT & PRODUCTIVITY ENHANCEMENT Measuring productivity and quality within project management and STRATEGIZING for improved efficiency is one of the key activities included within each project. Simply put, we learn from our mistakes to make the quality of output even better and the process of delivering to our clients more refined. Effective project management is the key to success for quality translations, focusing on: Efficiency - in directing people, translation process, terminology and consistency. Team Cohesion – working together and understanding each person’s role within the process. Communication - ensuring you know what is going on and when . 5
  • 15. Copyright 2009 Akshar Translations PAGE 13 IN A NEW GLOBAL ECONOMY, THE RULES OF THE GAME HAVE CHANGED In order to survive and thrive, it is no longer enough to do what you have been doing. As the economic crisis deepens, business owners and executives are struggling to keep their profit and revenue up as customers slow down on spending. For many business owners, it's about navigating their businesses safely through a major storm. Let us help. Call us or email us today! GLOBAL ECONOMY: FROM BOOM TO BUST! WHO CARES ANYWAY? Why does it all matter since most of the world speaks English and most of the web is in English? Isn’t all of this translation business a waste of time? If you’re in it for the joy ride, perhaps not, but if you’re in business for the money, then you may care for one . This is especially true if your business involves collaborating with international clients in global markets. Don’t believe us? Try making a sales call to a Europe based company and see how hard it is to connect with them without the advantage of speaking their language. Localized websites and marketing collateral help bridge this chasm effectively! 6000 + There are over 6000 languages in the world, and English is by far not the most widely spoken. English is certainly lingua franca, and lingua francas are good because they facilitate communication. But not so long ago, Latin was lingua franca and an even shorter time ago, “everyone” spoke French. The fortunes of languages change and English centric communicators should not therefore be too complacent. Mother Tongue Never underestimate the power of communicating with someone in their mother tongue. Language is an integral part of culture and identity. You reach people on a deep level when you communicate with them in their own language. From the marketing point of view, this creates value and binds them to your product/service/company. From the human point of view, it shows respect and forges strong social bonds which are not easy to break.
  • 16.