1. Universal Graphics Lorry Mailing Agency: RMG anpost.ie/mailmedia

2. Lorry Mailing The Challenge Universal Graphics is a Monaghan based company specialising in vehicle branding, large format printing, and signage. They wanted to develop the fleet branding part of their business and secure 2 large contracts.

3. Lorry Mailing The Target Market They carefully identified their top 44 prospects, using various criteria like age of fleet, current marketing activity/investment and competition levels. This gave them a highly targeted database of hot prospects.

4. Lorry Mailing The Mailing Each recipient was sent a highly personalised piece of direct mail which included a model truck branded with the prospect company’s livery. Also included was a personalised letter and short brochure outlining their services and testimonials. Each package was delivered by Express Post and tracked so a follow up call could be made once delivery was confirmed.

7. 57% response rate

8. A further 12 quotes submitted and 9 sales meetings secured

9. Hugely positive ROIThe campaign that keeps giving: it continues to bring new businesses even today.

10. Talk to us Talk to us sign up @ anpost.ie/mailmedia We’re the go-to people for anything to do with maximum return on investment and sales success with Direct Mail @MailMediaUnit