Advertisement & sales promotion

1. Amity Business School
The One Show
The One Club:
• The One Club is an American non-profit organization that recognizes & promotes
excellence in advertising.
• One Club Founded in New York in 1961 as “The One Club for Art & Copy ”.
• It produces four annual awards competitions: One Show, One Show Design, One
Show Interactive & One Show Interactive.
The One Show:
• It is a premiere international advertising award show.
• It sets the industry standard for creative advertising.
• The One Show is being judged by an international jury of award-winning art
directors, copywriters & creative directors every year.
• The finalists are published in the annual, "The One Show: Advertising's Best Print,
Radio and TV."

2. Amity Business School
One Show Interactive:
• It features a unique quarterly entry system.
• Each quarter, entries will be chosen to move on to the final round of judging where
Pencil winners will be determined.
• Quarterly winners are assured placement in the One Show Interactive annual.
One Show Design:
• It awards excellence in design in advertising, branding, and other forms of visual
communication in a dedicated ceremony.
• It is given once in a year.
One Show Entertainment:
• It honors the outstanding creative achievements by brands in entertainment.
• It honors work that goes beyond traditional product placement, as well as the
strategy and creative thought process.
• Work that producing content that is genuinely entertaining.
• Work is being judged by a diverse jury from the entertainment, production and
advertising industries.

3. Amity Business School
One Show Award & India
• McCann World Group India has bagged two Golds
(Collaterals/Posters) and one Silver Pencil (Billboards)
for work on Western Union Money Transfer.
• A third Gold Pencil from India was won by Ogilvy &
Mather Gurgaon for work on WWF India under Public
Service/Poster - Series.

4. Amity Business School
• BBH India won a Bronze at the awards for work on
Movies Now under Brand Identity/Logo Design.
• A total of 81 Pencil winners were announced in 2013, from 20 different countries.
• Germany is leading the metal count with four Gold, seven Silver and four Bronze
metals.

5. Amity Business School
D&AD(Design & Art Direction)
• 1962 Founded by a group of London based designers & art
directors - David Bailey, Terence Donovan and Alan Fletcher.
• It is a British educational charity which exists to promote
excellence in design and advertising.
• 1963 A panel of 25, judged the 2500 entries to the first awards.
• They awarded one Black Pencil and 16 Yellow Pencils.
• 1977 Students Awards were launched.
• 1979 Set up the D&AD Advertising Workshops.
• 1984 Pop Videos integrated into D&AD Awards.
• 1988 Announced openings for international entries &
introduced new award category-Product Design

6. Amity Business School
• 1999 50% of D&AD Awards entries goes international.
• 2000 First ever double Gold (Black Pencil) was awarded.
• 2003 New categories Integrated Creativity and Non - English
Language Press & Poster Advertising were established.
• 2007 Student Awards become an increasingly international
event.
• Entries came from colleges in over 40 countries.
• 2012 D&AD celebrated its 50th anniversary by honouring the
most successful award-winners in its history.
• Launched the D&AD Foundation to nurture creative talent.

7. Amity Business School
AWARDS
• Two kinds of awards are given out:
- Yellow Pencil (formerly known as a silver award)
- Black Pencil (formerly known as a gold award)
• These awards are given in various categories ranging from
environmental design to billboard adverts and animation shorts.
INDIANS AT CLIO
• Recently, D&AD partners with Kyoorius & International
Advertising Association (India Chapter) to launch design
awards in India.
• All Kyoorius Award winners from India will get to enter any of
their work for the D&AD Awards for free.

8. Amity Business School
Effie Awards
• Effie awards were given yearly by Effie Worldwide, Inc.,
a nonprofit organization, to honor the most effective marketing
communications ideas.
• 1968 Started in U.S with mission is to encourage
effectiveness among the marketing communications industry
through education and recognition.
• 1981 the award expanded globally with the first programs
emerging in Germany after U.S.
• 1984 award expanded in Austria, the Netherlands, Belgium &
Switzerland.
• 1990 award expanded in France, Chile & Peru.

9. Amity Business School
• Today there are over 40 national and regional Effie programs
worldwide - in Asia Pacific, Europe, Latin America, North
America and the Middle East/North Africa.
• It also organizes conferences and webinars to recognize the
winners and educate around the marketing communications
ideas that drove their success.
• The Effie Effectiveness Index identifies and ranks the
marketing communications industry‟s most effective agencies,
advertisers, and brands by analyzing finalist and winner data
from Effie Worldwide competitions.
• 2013 According to Global Effie Effectiveness Index :Unilever,
Coca-Cola, WPP, Ogilvy & Mather are most effective
marketers in the World.
Source:http://www.effie.org/case_studies/cases
http://www.effie.org/press_room/21/detail

10. Amity Business School
Effie Awards Categories
• Gold, Silver and Bronze Effie trophies can be awarded in each
category at the discretion of the judges.
Retail- Sponsored by PHONE NAMES Food, Confectionary & Snacks -
Sponsored by THE NEWSPAPER
WORKS
Beverages–Alcoholic & Non-Alcoholic -
Sponsored by BACARDI
Healthcare - Sponsored by AFA
HEALTHCARE COMMUNICATIONS
COUNCIL
Consumer Services - Sponsored by
TRAPDOOR PRODUCTIONS
B2B - Sponsored by OPEN UP TO
MAIL
Travel, Leisure & Media - Sponsored
by RADIO NETWORK
Small Budget-Sponsored by
ADVERTISING STANDARDS
BUREAU
Most Original Thinking - Sponsored by
ADSTREAM
New Product or Service - Sponsored by
EYE
Source:http://www.communicationscouncil.org.au/public/content/ViewCategory.aspx?id=725

11. Amity Business School
Indians At Effie Awards
• 2012 Airtel emerges as the top telecom brand at the Effies
winning 3 Golds for its 'Har Friend Zaroori Hai,
Yaar' campaign and 1 Silver for its 'Baat sirf paison ki nahin hai'
campaign.
• Ogilvy picks agency of the year award with maximum 24
medals.
• Ogilvy also won the Grand Effie for Cadbury Dairy Milk
„Kuchh Meetha Ho Jaye‟ & Marico Uncommon Sense Award
for „Satyamev Jayate‟ campaign for Star India.
• Client of The Year – Cadbury India.
Source:http://www.airtel.in/about-bharti/media-centre/bharti-airtel
news/corporate/brand-airtel-wins-top-accolades-at-effie-awards-2012
http://www.bestmediainfo.com/2012/12/effie-2012-ogilvy-
picks-agency-of-the-year-award-with-maximum-24-medals/