2. Value Added Service
• It is a non-core service.
• All services beyond standard voice calls and fax
transmissions.

3. Examples
• To a Housewife, MVAS is an SMS which enables her to participate in
“India’s Got Talent”.
• To a Student, latest music track which he/she uses for his/her ringtone
or updating his/her facebook on the go.
• For the Farmer, it is mandi rates which get updated on his mobile.

4. Why VAS?
• An explosive subscriber and revenue growth, yet thin profit margin line has forced
Mobile service provider to look beyond voice based service.
• Given the declining Average-Revenue-Per-User (ARPU) and increasing competition
among operators it is imperative to focus on alternate revenue stream.

5. VAS Evolution

6. VAS Architecture

7. VAS Services

8. VAS Service List
A F N U
• Astrology. • Fun. • Networking. • Utility.
• Ad RBT. G • News. • User Identity Program.
• App Store. • Gaming. • NFC V
B • Gambling. O • Video Sharing.
• Bollywood. H • OVI Stores. • Video-on-Demand.
• Browsing. • Healthcare. • Opinion Polls. • Voice-Over-IP.
• Blogging. I P • Vastu.
• BBM. • Infotainment. • Push-to-Talk. W
C J Q • Wallpaper.
• Cricket. • Jokes. • Quiz. • Widgets.
• Communities. • Job Alerts. R • Weather and Climate.
• Content. K • Radio. X
D • Knowledge. • Ringtones. • VAS X Generation.
• Devotion. L S Y
• Dating. • Location Based Services. • Search. • Youtube.
•Dialer Tones. M T Z
E • Music. • TV-on-Mobile. • Zoo Zoo.
• Education. • M-Commerce. • Ticketing. • Zynga.
• Enterprise. • Messenger.
• Emails. • Movies.

9. Market Leaders In VAS-India
1. OnMobile: Worthy Pioneer (www.onmobile.com).
2. Comviva: Smooth Going (www.comviva.com).
3. IMI Mobile: Data Enabler (www.imimobile.com).
4. Spice Digital: Enriching Digital Life (www.spiceglobal.com).
5. Hungama Mobile: Entertaining the World
(www.hungamamobile.com).
6. One97: Shifitng Gears (www.one97world.com).
7. CanvasM: Shaping the VAS Ecosystem (www.canvasm.com).
8. ValueFirst: Path of Diversification (www.vfirst.com).
9. Altruist Technologies: Altruism at its Best
(www.altruistindia.com).
10. ACL Wireless: Cost-effective Deals (www.acl-wireless.com).

10. List Of VAS Companies In India
A B
ACL Wireless (www.acl-wireless.com) Baytalkitec (www.baytalkitec.com)
Active Media (www.activemediatech.com) Buongiorno India (www.buongiorno.com)
Affle (www.affle.com) Buzzcity (www.buzzcity.com)
AhoyTelecom(www.ahoy.co.in) Bubble Motion (www.bubblemotion.com)
AIMS Migital Technovations Pvt. Ltd Born2win Technologies (www.born2win.co.in)
(www.migital.com) C
Air2web india pvt ltd (www.air2web.co.in ) Callup (www.callup.net)
Airhub technologies pvt. ltd. ( www.airhub.com ) Cellnext (www.cellnext.com)
Airvoice infocomm india pvt. Cellent (www.cellent.com)
ltd., (www.airvoice.co.in) Canvasm (www.canvasm.com)
Altruist (www.altruistindia.com) Coruscant Tec (www.coruscant.co.in)
AOL Mobile (www.aol.in/mobile) Comviva (www.comviva.com)
AstroYogi Mobile (www.astroyogi.com) Cellcast Interactive India (P) Ltd
Astute Systems (www.astutesystemstech.com) (www.cellcast.com)
Atom Technologies Limited (www.atomtech.in) Cygnus (www.cygnusitsolutions.com)
Apalya Technologies (www.apalya.com) D
Ascenso Telecom Solutions Pvt Ltd Digital Strait (www.digitalstrait.com)
(www.ascenso.in) DigiVive Services Pvt. Ltd. (www.digivive.com)
Avhan Technologies (www.avhan.com)

11. E I
Ericsson (www.ericsson.com Intvo Software Technologies (www.intvo.com)
EnableM (www.enablem.com) IMIMobile (www.imimobile.com)
Enterux Solutions Pvt. Ltd. (www.enterux.com) Indiatimes Mobile (in.mobile.indiatimes.com)
Easy Mobile India (www.easymobileindia.com) Intra Planet Mobile Solutions
Elticore Technologies Pvt Ltd (www.ipmobilesolutions.com)
(www.elitecore.com) Indiagames (www.inidagames.com)
F I2I Telesource Pvt. Ltd (www.i2itelesource.com)
Frozen Digit Technologies Pvt Ltd. Imomentous (www.imomentous.com)
(www.frozendigit.com) J
G Jataayu (www.jataayusoft.com)
Go2andPlay (www.go2andplay.com) J9 Mobile (www.j9mobile.com)
GoBindas (www.gobindas.in) July Systems (www.julysystems.com)
Geodesic (www.geodesiconline.com) Jump Games (www.jumpgames.com)
H K
HariOm Media Services Pvt. Ltd. Kirusa (www.kirusa.com)
(www.hariommedia.com) L
Hungama Mobile (www.hungamamobile.com) Lifetree (www.lifetreeindia.com)
Handygo (www.handygo.com) Location Guru (www.locationguru.com)
Hazel Media (www.hazelmedia.in) Livevana (www.livevana.com)
Huawei (www.huawei.com) Luna Ergonomics Pvt Ltd.
Hexolabs (www.hexolabs.com) (www.paninikeypad.com)

12. M N
Mauj (www.mauj.com) NetXcell Limited (www.netxcell.com)
mChek (www.mchek.com) Niche Tech Services (NTS) (www.nts-
mCarbon Tech Innovation Pvt ltd.(www.mcarbon.com) world.com)
Mogaé Digital ( wwwmogaedigital.com) Netcore Solutions (www.netcore.co.in)
Motricity (www.motricity.com) NE Mobile Services India Pvt. Ltd.
mGlitz (www.mglitz.com) Mumbai India (www.nemobile.in)
Mjoy (www.mjoy.in) Nazara Technologies (www.nazara.com)
Mobile365 (www.mobile365.com) NitizArt (www.nitizart.com)
Motvik (www.motvik.com) O
mobiSolv (www.mobisolv.com) One97 (www.one97world.com)
Mobile Veda (www.mobileveda.com) OnMobile (www.onmobile.com)
Mobi Porter (www.mobiporter.com) OnyxMobile (www.onyxmobile.com)
Mobio (www.mobio.in) ORG Telecom (www.orgltd.com)
MOVEO SYSTEM (www.moveosystems.com) P
MyZus (www.myzus.com) Perceptknorigin
Mobile2Win (www.mobile2win.com) (www.perceptknorigin.com)
Mobile-Jar (www.mobile-jar.com) Planet41 (www.planet41.com)
Mobile Jockey (www.mobilejockey.tv) Pocket Portal (www.pocketportal.net)
Mob Share (www.mobshare.in/) Pyro Networks (www.pyrogroup.com)
Mobiphonica (www.mobiphonica.com) Pinnacle TeleServices Pvt ltd.
Mobifusion (www.mobifusionentertainment.com) (www.pinnacleteleservices.com)
Myriad (www.myriadgroup.com)

13. R S
Real Networks (www.realnetworks.com ) Sarayu Telecom (www.sarayutelecom.com)
Rediff Mobile (in.rediff.com/mobile) Sasken (www.sasken.com)
Rhythm Mobiles Smart Wireless Pvt.Ltd. (www.bsmart.in)
(www.rhythmmobiles.com) Speak Wireless (speak-wireless.com)
Rishtey Databae Private Limited Spice Digital (www.spiceglobal.com)
(www.rdplindia.com) Subex (www.subexazure.com)
Roamware (www.roamware.com) SKJ Technologies (www.skjworld.com)
ROK Global (www.rokglobal.com) SMS GupShup (Webaroo Technology (India) Private
Rocketalk (www.rocketalk.com) Limited) (www.smsgupshup.com)
Ryatech Software Pvt Ltd Shot Formats (www.shotformats.com)
(www.ryatechsoftware.com) SMSCountry/ 160by2 (www.smscountry.com)
Six Dee Telecom Solutions (www.6dtech.co.in)
SimplyMobile (www.simplymobileindia.com)
Swanbay Group (www.swanbaygroup.com)
Symbiotic Infotech Pvt. Ltd
(www.symbioticinfo.com)
Start Enterprise (www.startenterprise.com)
Spark Mobiworks Pvt Ltd (www.mobispark.in)

14. T V
Tagit (www.tagit.tv) ValueFirst (www.vfirst.com)
Tangering Digital Entertainment VAS Comtech Ltd (www.vascomtech.com)
(www.tangerinedigital.com) Virtu Mobile (www.virtumobile.com)
Telenity (www.telenity.com) Voicegate India (www.voicegateindia.com)
Telemune Software Solutions Pvt. Verse Innovations (www.verse.in )
Ltd, (www.telemune.net vRock Mobile (www.vrockmobile.com)
Tesync Technology Limited (www.tesync.com) Vastech solutions (www.vastech.co.in)
TELiBrahma (www.telibrahma.com) Y
Torque Technology Solutions Yahoo Mobile India (in.mobile.yahoo.com)
(www.torque.co.in) Yulop Websense Solution (www.yulop.com)
Tanla Solutions (www.tanlasolutions.com) W
Techzone (www.56060.in) Worldphone (www.callwpi.com)
Tri-o-Tech (www.triotechsolutions.in) Webdunia (www.webdunia.net)
TNGiCube (www.tngicube.co.in) Worldwide Records (www.wwrindia.com)
TeleDNA (www.teledna.com) Z
Ziva Software (www.zivasoftware.com)
U
Unicel Technologies (www.uniceltech.com)
Unified Telecom Pvt Ltd
(www.unifiedtelecom.in)
Unisys Infosolutions Pvt Ltd
(www.unisysinfo.com)
U2opia Mobile (www.u2opiamobile.com)
Usha Comm (www.ushacomm.com)

15. Data and Voice Platform

16. Revenue Flow In MVAS

17. Revenue Share in M-VAS

18. M-VAS Market

19. MVAS Market-India

20. Popular VAS Services-India

21. City Wise Users-Social Networking

22. Favored Mobile Search Engine by
Indians

23. Popular Websites-India

24. Popular IM Services-India

25. Popular M-Commerce Activity-India

26. SMS VAS Usage-India

27. SMS Marketing Effectiveness-India

28. M-VAS Revenue-Global

29. M-VAS Market Share-Worldwide

30. Future In VAS

31. Mobile Broadband Services of Future
Sales Mobile TV
Gaming
2% 3% 4% 3% Location Based Services
1% 4% Govt. Services
21%
Music services 5% VoIP/IM
3% TeleMed/TeleEdu
5% Enterprise services
Internet Browsing
Apps Video services
35% 11%
Video Calling
Mobile Commerce
3% Application Store
Internet Browsing
Music Services

32. VAS Market Structure On LTE By 2016

33. VAS-Global

34. Thank You