Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.

2. Download the FREE GIFT from Me
Thank you for joining PlanetXEO.com email list.
As promised, this slide deck will show you the
7 Tips to Creating Great Content.
As a special gift to you I am offering a limited
chance at a one-on-one live Hangout with me.
Anthony Franck, Nov. 26th at 6pm.
http://goo.gl/VleN39
I want you to be successful, and I want to help
you market more effectively on the web.
Sign up now for a FREE one-on-one coaching
session with me by clicking the link above.
http://goo.gl/VleN39
I have been doing SEO and Social Marketing for
over 3 years. Some of my clients gross as much as
15M each year. I can teach you the little things
that make a big difference on your bottom line.
Let me help you become a better marketer.

3. 1. Make a PDF or Slide deck and post it
Where can we post them?
Websites like:
-SlideShare
http://www.linkedin.com/opensocialInstallati
on/preview?_applicationId=1200&_ch_panel_
id=1
-SpeakerDeck
https://speakerdeck.com

4. What information goes into making
one of these slide decks?
Tell the your passions or your own personal expertise in any one field.
For example:
I am an internet marketer.
I teach people how to better market themselves online. We
created Planet XEO as a great resource for learning web
marketing and social media to help you grow personally and
professionally, as a marketer or business.
I have created this presentation (delivered via slide deck and
video) for you to learn The 7 tips to Creating Great Content.

5. 2. Take those Slide decks & Repurpose
What can I do once I have made the slides?
• Hire someone on Fiverr to do a voice over
• Ask someone you know to do the voice over
for free
• Do the voice over yourself so that people get
to know you and relate the valued content
with yourself or the brand that you represent

6. 3. Export the Audio of the Voice Over
• Put it on iTunes or SoundCloud
• Put it on YouTube with an animated video you
can create from Sparkol http://www.sparkol.com
• Write a blog post with it
• All of the above
PlanetXEO.com tip: Don’t forget to optimize your
YouTube video description for great rankings.

7. Get Really Smart About It
Hire someone to take the audio and make a
transcript that you can spin into a blog post or
e-book for Kindle, (free with Create Space).

8. 4. Take that Post and Repurpose again
Turn it into a PDF and post it as a FREE
download to email opt-ins on your list.
Jason Fladlien’s Tip:
Make it something more valuable than a
persons email privacy, so that they are willing
to give you their best email address in
exchange for the valuable FREE content you
are sharing.

9. Don’t want to
write the content
or
Not an expert??
Then get permission from an authority who will allow
you to use content from their blog, in exchange for you
promoting them during the sharing of the slide deck.

10. 5. Find the Most Press-worthy thing
Find the most press-worthy thing about the subject or expert
and promote it on free press release sites listed here:
http://writersandauthors.blogspot.com/2013/05/15-freepress-release-distribution-sites.html
http://www.vitispr.com/blog/free-press-release-sites/
http://mashable.com/2007/10/19/press-releases/
Two reasons why:
-Great benefit for you to gain opt-in with their valued content.
-Great way for your expert blogger to get exposure for the info
that they had loaned you from their blog
(obtain permission, no plagiarizing)

11. Build a Squeeze page for the opt-in
How can I do this for free?
• Wix.com
• Blogspot
• Free WP site wordpress.com
What are some better ways?
Using a great WP theme with OptimizePress as a plug
in for awesome marketing pages and using Aweber to
manage your email list. Aweber costs $19 a month or
$194 for the year if you have over 6,000 email
subscriptions.

12. 6. Create a FREE report to Market
How do I market the free report?
-Facebook traffic or Ads
-Banner Ads
-Forums
-Existing Email Lists
-Ad Swaps & Solo Ads
-YouTube/Google Hangouts
-Webinars

13. 7. Repurpose it again
Give away a free e-book under the KDP select program of Kindle.
Or, follow the Paul Colligan model and Multicast it.
And… use social marketing “because that is where the people are.”
Bring them where? On Pod Casts and Webinars.
Using these tools to get them
opting into your email list:
•iTunes
•Google Hangouts
•YouTube
•Google Plus
•Facebook
•Twitter
•Squeeze Pages
•Pinterest
•Go To Webinar
•Video & Blogs

14. Takeaways
“Value creates value.” –Anthony Franck
When any brand creating valuable content shares the
content with its consumers. The consumers appreciate,
enjoy, cherish, read, share, and they value it.
Remember, the value shared then creates value, when
they opt in and engage with your next email sequence.
Next thing to remember:
Your marketing plan should utilize these values as
leverage, in a sequence that allows the brand to capture
an email address. This gives the brand the ability to
market more values to the consumer later in their inbox.
At some point or right away--selling to them.

15. Why does that matter?
People are comfortable buying
your values that make them
• Better at what they do
• More well rounded
• Stronger
• More successful

16. What is the first step in selling
Share valued content to a targeted demographic
on multiple platforms to maximize your
email opt-ins. The more opt-in sources the better.
• Build and maintain contact with an email list by
sharing values the targeted market will enjoy.
• Focus your marketing efforts on multiple
platforms and channels to have diversity in the
amount of sources you will use to build email lists.
• Grow the “value creates value” equation to build
advocates that will promote your products for
theirs using Solo Ads and Ad Swaps.

17. Remember
A sale is made even if money doesn’t exchange hands.
A sale can be:
• Opts-in to my email list.
• Reads my next email link
• Downloads one of my values or slide decks
• Watches my webinar
• Does a Google Hangout with me
If they listen to you, read your emails, and value your
content; even if they do not buy now, they will buy later.

18. Google Hangout FREE Gift
I am Anthony Franck. I want to help your business be
better and stronger at marketing.
As a special gift to you I am offering a limited chance at
a one-on-one live Hangout with me, Anthony Franck.
http://goo.gl/VleN39
Learn how to get your videos to rank on top of
YouTube and Google for the keywords that you
want. It is so easy you will not believe it.
Sign Up for a one-on-one coaching with me.

19. YouTube Bonus
PlanetXEO.com tip: Don’t forget to optimize
your YouTube video description for great
rankings.
I will share our Case Study to teach you the
proper way to write YouTube descriptions.
Learn how to get your videos to rank on top of
YouTube and Google for the keywords that you
want. It is so easy you will not believe it.
Be live for the bonus video here:
http://goo.gl/VleN39

20. The basis of this info was learned from
Jason Fladlien at Rapid Crush Inc.
7 ways to make content learned from Jason Fladlien
1. Turn the most popular blog posts into “slideshows” and share them on
slide sharing sites
2. Take those slideshows and higher someone on Fiverr to do a voice over.
3. Export the audio to itunes and soundcloud.com
4. Take the blog posts, turn them into PDF’s and post them on sharing sites.
5. Find the most press-worthy info in the blog and publish it on free press
release sites.
6. Make a free report and advertise it on FB (as above).
7. Create a different free report “exclusive” to Amazon Kindle - give it away for
free under the KDP select program.
#irocktheplanet - I listen to Jason Fladlien and Paul Colligan
Like Us on Facebook.com/PlanetXEO