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Hospitality mc donald
Concern to
Kids
Great
Partnership

Successful
Advertisement

Quality of
Staff

Unique

Target
Marketing
1971

1977

• Offer
beer(Germany)

1979

• Breakfast
line

1997

1987
• Healthier
product, fresh salad

• Happy
meal

2000
• chicken sandwich

• Fruit 'N Yogurt
Parfait

2006

2003
• I’m lovin it

• Voice of
McDonald’s
contest
1930
• Founded,
chicken as
core
product

2009
• Healthier
product

2010
• Greener
environment
& Greener
Package
Award
1989
• Cartoon
characters
including
Kid
Vid™, IQ™,
Jaws™ &
Jazz™

2004
• Subservient
Chicken

2008
• Nutritious
food, apple
pie
1970
• Offers
beer

1986
•Delivery
service
provided

1992
• Lunch
buffet
introduced
in 1,800
units

1997
•Healthier
product,
salad

1999
• Featured
kids' toy
to attract
children
1984
• Full
breakfast
menu

1998
• McDonald’s
Youth
Football
Scheme

1995

1994
•The Senior
Citizen Welfare
Scheme

2003
• "i'm
lovin'
it"

•Happy
Meals

2004
• Fresh
Choices
Menu

2011
• McDonald's
Wedding
Party
service
 1998
 Largest

and Longest
 Aged: 8 - 16
 Most

successful & longest-running campaign
 Rebuild customer relevance
Hospitality mc donald
 One

of the strangest
 Not open during night hours
 It is a decommissioned DC-3
 Complete with a cockpit, wings and
propeller, the plane sticks out from the main
restaurant
Hospitality mc donald
Hospitality mc donald
 The

World’s Biggest McDonald
 Area : ​3,000 square meters
 Offers 1500 seats
Hospitality mc donald
 Happy

fun act birthday party
 Decorate the place
 Exciting and interesting games
 Having a joyful and surprised birthday party
with friends
Barbie’s
theme

McDonald’s
theme

HotWheels
’ theme
 McDonald's

Wedding party
 Marry, engage or married anniversary
ceremony
 Designing sweet party
 Loved game
 Gift

Cards
 Pre-paid card
 Convenient for paying
 As a gift
Birthday party Gift card

Mos Buger



√ (Tai Wan)

Subway





KFC

√


Made for you

Ordered
food

Serve the
customer

Complete
the order

Advanced
equipment
Display

Hot, fresh ,tasty
McDonald’s foods
provide
Prepare
the
sandwich

Yet speedy
 Customer

-

Service Ambassador
As a communication bridge between McDonald's
and the customer's
Promotion
Customer feel friendly and welcoming from
Customer Service Ambassador
 Build

a long term image
Translated to nearly 20 titles with 13 languages
 Let customer know the latest product
More frequent during family hours (6-9),
so to reach the target market, children easily
 Attract

youth attention and build desires
eg. Eason Chan, Joey Yung
 Public activities
Build positive image of McDonald
 Children
 Virtual

Characters
 Symbolization
McDonald
 Attract customer's attention
 Give incentive
 Stimulate quick sales
For example:
- Monopoly
(Sales in America increased 8% each year)
- Shake Shake Fries
(Mix it! Shake it! Enjoy it! )
Burger king
 Use less public relations
 Target 18-34 years old men who eat fast food
more than 9 times per month

KFC
 Target chicken lovers
 Less diversified products
Golden
State Food

McDonald
Gateway
Distribution
Golden State
Food
Largest
Diversified
Supplier

350
McDonald
Restaurant

50 Countries

6 Billion
Children

Youth

Family

• Toys
• Delicious
Meal
• Club
McDonald
• Affordable
• Speed

• Birthday
party
• A treat to
children
CocaCola
Cadbury

Barbie
Toy

McDonald

Walt
Disney

Hot
Wheels
Disney
Hot
Wheels

Barbie
Happy
Meal
Yum!
Brand

Taco
Bell

KFC

Pepsi

Rib
Crib
McDonald

KFC

Burger King

$ 6.952 Billions

$ 13633 Millions

$ 1169 Millions

Net income (at
$ 1.396 Billions
the year of 2012)

$ 1597 Millions

$ 1177 Millions

Staff

1800000

455000

38840

Total number of
restaurant

33000

17000

7800

Fast food
19%
industry: Market
share

9%

2%

Country

119

120

79

Outlets

33000

18000

13000

Global brand
2013

NO.7
$41992 Millions

NO.66
$6192 Millions

Out of 100

Company
restaurant
revenues
(at the year of
2012)
 Extent

buffet market
 Chicken
 Salad
 Beer









http://www.prnewswire.com/news-releases/goldenstate-foods-acquires-mcdonalds-distribution-centerin-lebanon-ill-200921981.html
http://www.rmhcstl.com/Document.Doc?id=12
http://www.slideshare.net/pridhavale/mcdonaldsmarketing-strategies
http://en.wikipedia.org/wiki/McDonald%27s
https://sites.google.com/site/mcdonaldsfranchisestr
ategy/home/mcdonald-s-competitive-advantage
http://fagansusanto.wordpress.com/2012/11/22/val
ue-chain-and-competitive-advantage-of-mcdonalds/
http://www.forbes.com/sites/panosmourdoukoutas/
2013/09/11/is-mcdonalds-losing-its-competitiveedge/
Hospitality mc donald

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5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
 

Hospitality mc donald

Notas del editor

  1. KFC introduces Kentucky Grilled Chicken™ – a better-for-you option for health conscious consumers who love the flavor of KFC
  2. Largest &longest history eventof its kind in Hong Konghttp://www.scmp.com/article/514307/football-schemes-popularity-declineshttp://www.mcdonalds.com.hk/en/about-us/our-history.htmlhttp://www.lcsd.gov.hk/lschemes/cscommittee/form/paper_csc_1805_20050928_annexII_e.pdfhttp://www.hkfa.com/news_details/558/
  3. McDonald's Wedding partyMarry, engage or married anniversary ceremonyDesigning sweet partyLoved game