Nowata County, Oklahoma is a county banded together through tight-knit communities. It achieved world-renown fame as the world's shallowest oil patch and saw the oil boom build its county and sustain it for years. As the oil went the community's economy went with it, just as the state's economy. But as the county unites in one mission to grow infrastructure to sustain new business and improve its citizens quality of life, there comes hope for this once affluent county. The County Development Initiative, led by the new Nowata.com website, strives to reconnect and engage current citizens with their county, support its strong small business network, and serve as the first touch point with relocating businesses and citizens. It's a holistic approach to better marketing the county to potential businesses and to build upon its small town charm and character.

1. powering the economic growth of
Nowata County
developed by: Anthony William Tucker
anthony@nowata.com

2. program
background
(who we are & what we seek to accomplish)

3. who we are
we are a countywide revitalization initiative, that is a
division of the Nowata Area Chamber of Commerce

4. we are supported by and report to city and county
leadership
our benefactors

5. our mission
# 1: tell our story
improve the image of the county by
aggressively marketing our way of life
# 2: cultivate economic opportunities
leverage research, state/federal funded
programs and strategy to assist city and
county officials on how to improve the
county’s economic viability

6. our objectives
what we seek to accomplish with our efforts
- build a stronger affinity for our county from
current citizens
- build a stronger awareness as a suitable
community for 25-40 year old professionals
- recruit new business
- develop & support an entrepreneurial
driven economy
- create a better quality of life

7. strategic
plan
(how we are going to accomplish our goals)

8. our plan of action
# 1: content marketing
-nowata.com website
-content delivery strategy
# 2: online advertising
-targeted campaigns
# 3: niche development programs
-citizen engagement
-business education
-quality of life
we are determined to achieve our program objectives
through three integrated action plans

9. our plan of action: content marketing
our biggest and most cost
effective asset, is the new,
nowata.com website
nowata.com

10. our plan of action: content marketing
how we are going to leverage it to build stronger affinity
and increase awareness of the county
nowata.com
-community calendar
-submit your events for free
-unique, feel-good stories about the county
-submit your story ideas
-latest countywide development news
-business support resources
-business recruitment tools
-available buildings/land
-community profile
-free business assistance resources
-important county contacts
-things to do in Nowata County

11. rules for story idea submission
# 1 local: it must take place in nowata county or have some type of
historical significance to nowata county
# 2 positive: it must be a story that is about something positive and
family friendly, no death notices or political rants
# 3 community pride: the story must evoke community pride from
locals and make outsiders want to visit, live, and work here
# 4 wow factor: it must be something that will make people think,
"wow I didn't know that was happening in nowata county"
# 5 open interview: it must be something that you're willing to be
interviewed about and give access to our team to take photos and videos
(when applicable) to further tell the story on the nowata.com newsfeed
our plan of action: content marketing
nowata.com

12. our plan of action: content marketing
content delivery
how we are going to deliver the content to our targeted
audiences and attract them back to the foundation of our
efforts, the website.
email marketing
-build a countywide contact list
-regular newsletters
social media marketing
-leverage Chamber’s Facebook
page
-create new LinkedIn presence
(example)

13. our plan of action: content marketing
content delivery
video marketing
-video story interviews
-video recruitment videos
white papers
-economic
development/community
profile reports for potential
businesses
(example)

14. our plan of action: content marketing
content delivery
traditional media
-story ideas
-interviews
-press release submission
online tourism websites
-list upcoming events
-apply for awards
(example)
(example)

15. our plan of action: online advertising
cost per action campaigns
integrated campaigns that are targeted towards specific
businesses and individuals-we only pay when someone
takes the desired action from the ad
audience targets based on:
-demographics
-keywords
-type of job (e.g. site selector for major business)
-lifestyle characteristics (e.g. recently married)
-geographic location
overview

16. our plan of action: online advertising
delivery of ads
search ads
text only ads that will
appear on Google
searches based on
keywords searched and
the location of the
audience when searched
(example)

17. our plan of action: online advertising
delivery of ads
display ads
graphic ads that will
appear on targeted
websites with relevant
audience members
social media ads
-Facebook
-sponsored stories
- “like” drive
-LinkedIn
-targeting professionals
-site selection promotion

18. our plan of action: online advertising
delivery of ads
remarketing
ads
(example)
display and text ads
appear to individuals
who have visited your
site previously

19. our plan of action: online advertising
delivery of ads
video ads
(example)
pre-video
advertisement of county
videos on videos that
targeted audience are
determined to be
watching-based on
predictive data analysis

20. our plan of action: online advertising
delivery of ads
mobile app ads
(example)
targeted text and
display ads that appear
within mobile apps
based on user’s
demographics and
geographic location

21. our plan of action:
niche development programs
overview
programs that are developed to either address a specific
area of need within economic development or are
earmarked to positively effect a specific stakeholder
example of programs
public policy advocacy
objective: maintain an active voice with state and
federal legislators to seek change or addition of
legislation that is advantageous for economic
growth in nowata county

22. our plan of action:
niche development programs
example of programs
choose nowata initiative
objective: develop a website with the sole
purpose to pitch the community to potential
residents and businesses
key features:
-commercial real estate listings
-key community stats and contact
information
-featured realtors & residential properties
-videos discussing why businesses &
residents chose nowata

23. our plan of action:
niche development programs
example of programs
find jobs in nowata
objective: develop a website to allow businesses to
list temporary, full-time, and part-time positions
available in nowata county
key features:
-online job applications
-advertising opportunities
continuing education
examples:
-business lunch and learns
-financial literacy for citizens
-mid-career changes for citizens

24. our plan of action:
niche development programs
example of programs
areas restrictive to economic growth
objective: to research, find, and build solutions for
tackling areas restrictive to economic growth
growth hindering areas:
-loss of sales tax dollars analysis
-lack of publicly owned commercial
properties
solution examples:
-business incubator program
-bring a RedBox kiosk to nowata county
-public acquisition of land and/or buildings
for economic development initiatives

25. partnership
opportunities
(why we need you & how you can help)

26. why we need you
we have built a strategy for growing Nowata County,
but we need the county’s major stakeholders to take
co-ownership of our vision to truly see it flourish
we need your full support
our county is prone for growth:
monetary backing:
just as neighboring Texas has done with the
TexasOne program, we are seeking the help of
private businesses to aggressively market our county
and to improve its economic viability

27. and why you need us
we’re providing you unrivaled access
to Nowata County residents & businesses
as the economy grows, your business
grows
our marketing initiatives are the first of their kind in our
county
as we break ground on new business, we help create
more jobs, jobs that will provide more discretionary monies
to Nowata County residents, monies they’ll need to spend
with your business

28. how you can help
partnerships
sponsorships
monthly monetary commitment that grants
you access to enhanced placement on
nowata.com website, discounts on
sponsorships, & partner exclusive meetings
& emails
monthly or one-time monetary commitment
to get premium access to current &
potential nowata county businesses and
citizens

29. how you can help
donations
monthly or one-time monetary or in-kind gift
that furthers the department’s initiatives

30. partnerships
basic partnership $75 per month
partnership overview:
basic website listing and categorical
placement within new business & places of
nowata county section
website listing details:
-one feature photo of your business
-up to 150 words to describe your business
-Google map directions link to your business
-links to your website & social media accounts
-key contact information for your business

31. partnerships
basic partnership website listing example

32. strategic partnership
partnerships
$375 per month
partnership overview:
this partnership solidifies one’s commitment
to the economic growth and viability of
nowata county

33. strategic partnership
partnerships
partnership details:
-basic website listing included
-logo and link displayed on nowata.com homepage
-logo and link on weekly nowata county update email
newsletter
-20% discount on all sponsorships
-strategic partner only emails with advance notices of
upcoming events, marketing recommendations,
program updates, and economic development news
-upload your events to the community calendar via the
“partner” category

34. events sponsorship
sponsorships
$250 per month
sponsorship overview:
1004x139 display ad on the most popular page of
nowata.com, the community calendar-ad will appear
at top of the page

35. sponsorships
featured local business $100 per month
four (4) available spots available on the
homepage of nowata.com to feature your
business’ logo and link to your website
listing on nowata.com
niche program/events
sponsorship of niche community
development programs and/or community
events
(cost varies)

36. sponsorships
coming soon...
nowatajobs.com
-post a job and get online applications
-display ads & featured jobs on homepage
choosenowata.com
-ad placement as featured
professional/company
-realtors
-lenders
-commercial properties
-residential properties

37. where the money goes
.20 of every dollar- wages
.40 of every dollar- capital improvement of the
program and its assets
.40 of every dollar- marketing campaigns

38. commitment
(how you can commit to our program)

39. how to signup
# 1: immediately
signup table
choose your partnership or sponsorship
collect basic information about your business
we’ll email you an invoice
once paid, we’ll contact you via email to begin the
onboarding process
# 2: later
pickup an information flyer on the level of partnerships
and sponsorships prior to leaving today
signup online-nowata.com/signup
or
signup via email or phone
phone: (918) 273-2301
email: anthony@nowata.com

40. questions
contact our program director:
Anthony William Tucker
phone: (918) 613-0411
email: anthony@nowata.com
(we love talking about Nowata County)

41. nowata.com