1. The masthead is found in the
same place every week which
creates brand identity. Readers
will be able to recognise the
magazine every week and will be
comfortable with the brand as
most don’t like change
The cover stars are
famous and known
around the World. This
would entice readers to
buy the magazine.
The band members are
looking out at the
audience so readers will
feel directly addressed
The other sell lines may also
spark more interest with readers.
They feel that there is a lot of
content so they will pay the price
as they are getting value for their
money. As most readers are
young girls they would probably
be receiving pocket money and
will be cautious with what they
are spending money on.
There are many puffs on the front
cover however this is the
brightest so it will draw in
the most attention.
Furthermore, the puff
claims to give fashion
advice. This is successful
as it tailors girl’s interests
The audience who would be
mainly female would love to
know how to unlock 1D’s hearts
and how to get attention from
them. The main sell line will
immediately grab their attention
and they would buy it. It is clear
to echo the magazine wants its
audience to be as males and
older females would not be
interested in 1D
The 250th
issue claims that the
magazine will be “partying with
the Vamps” readers would like to
get in on the party and will buy
the magazine to celebrate
The readers would like to get a
taste of the “true life drama” as
most young girls like gossip and
revealing secrets. The readers
would like to know revealing
facts about their favourite starts
as it may act as a form of
escapism and entertainment for
them.
2. Readers feel as if they will find out information about
Justin Bieber that nobody else will know.
To add the target audience will enjoy gossip, secrets
and rumours that they can tell friends. The Blumer and
Katzs’ theory would say that she could use this
information for social interaction.
Readers identify with
cover stars and will
want to be just like
them. By the
magazine giving
fashion tips the
audience will feel
inspired as they are
able to be like their
role models.
Furthermore the
prices on the clothing
is cheap therefore the
clothes are accessible
for the readers who
are too young to get a
job and get a
disposable income.
We Love Pop have chosen to
use Cheryl as their cover star.
She is a known face on TV and
also known in the music
industry. Readers know who
she is and may find her
interesting or inspirational.
To add, she is smiling and
looks happy. She looks
approachable and readers will
feel comfortable with her. She
is heavily made up and readers
can relate to this as they
themselves at their age begin
to experiment with makeup.
The magazine advertise that there are a lot of posters of
One Direction who are “wet and 1Dfull” the younger
audience may find these pictures exciting and
scandalous. Furthermore from the word pun of “1Dfull”
we can tell that the magazine is childish.
The colour scheme is bright
and bold predominantly pink
and purple. The colours are
stereotypes of what colours
girls like. By being so bold the
reader will easily see it among
others that may not be so
exciting.
3. The masthead is different from other issues of Top of the Pops magazine. This may be
because designers may want to give the magazine a new modern look.
Usually when a magazine changes design this may be because the issue is special. We
may assume that Zoella who is the cover star has been given a special issue. A new look
may attract a wider audience as there is an updated feel to the magazine.
However the magazine still keeps a bright, joyful colour scheme. The main colour is an
eye catching pink which will separate it from other magazines.
The sell line states that the
magazine is “from Zoella with
love” readers feel special and
cared for as a big star sends
this magazine to them with
“love”
Other magazines may not be
able to give readers a personal
and loving feel like TOTP
magazine can. Abraham
Maslow’s theory states that is
almost vital for people to feel
loved and this sell lines gives
this.
The X Factor is a major
TV show that millions
of people watch every
week, Readers will feel
inspired that they are
going to get fashion
tips from such a
popular show. They
themselves may feel
popular and special.
Furthermore, Rita Ora
is displayed in this sell
line. Many young
teenagers are fans of
her and may want to
be just like her. She
may inspire them to
buy the magazine and
dress like her.
It is displayed at the bottom that this issue will be about
“vloggers” this demonstrates that TOTP is an up to date,
modern magazine who can keep up with their
audience’s interests. This will ensure that people will
keep buying their magazine. If they were not able to
keep up to date on interests the magazine will
eventually lose sales as it cannot tailor to interests.
The magazine includes
“crazy celeb selfies” Blumer
and Katz’s theory states
that people access media to
be entertained and these
funny images will be able to
make people laugh
therefore more sales. The
humour is not rude so the
target audience of young
teen girls will be
comfortable with the
humour inside.