7. Contenu
- Mise en ligne – checklist !
- Aspects techniques précis ? Shopify
- Insight gestion
- Inauguration, lancement
T1 La communication digitale et le Ecommerce /ES302
19. Notions d’accessibilité
- Contraste
- Taille des textes
- Sémantique
- Respect de la hiérarchie
- Utilisation des feuilles de styles
- Tableless, frameless ...
- Speech software friendly
T1 La communication digitale et le Ecommerce /ES302
24. The Evolution of Google Rankings
How Google’s algorithm has changed over the years and
where it’s heading in the future
The Evolution of Google Rankings
How Google’s algorithm has changed over the years and
where it’s heading in the future
Rand Fishkin, SEOmoz CEO, March 2011
38. Danny Sullivan: If an article is retweeted or
referenced much in Twitter, do you count that as a
signal outside of finding any non-nofollowed links
that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a
signal in our organic and news rankings. We also use
it to enhance our news universal by marking how
many people shared an article
39.
40. Brands Generics
• Have real people working at a
physical address
• Have authentic, followed social • Often exist only online
accounts • Rarely have significant social
• Display obvious, robust contact accounts
information • Frequently use email forms only
• Register with government/civic • Stay “under the radar”
organizations • Search is often 90%+ of traffic
• Receive traffic from diverse sources • Have little-no branded search
• Generate branded search query demand
volume • Ignore the offline world
• Run offline marketing/advertising
campaigns
110. Prochain cours
- Stratégie e-marketing
- Objectifs et choix des plateformes
- Concept et actions
- Leviers
- AdWords par exemple
- Animation
- Mesures
T1 La communication digitale et le Ecommerce /ES302
