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New business models for consulting –
Strategy and Tools for Success
Analysis for further discussion
Round table – Session II

Vedran Antoljak, Managing Director
Zagreb, June 12, 2009.

www.senseconsulting.eu1
Consulting services are transforming from traditional general
consulting into targeted and customized services
Transformation of the consulting needs

Industry Era

Knowledge Economy

NEW PRODUCTS

SUPPLIERS
-Key experts
- Employment
decreasing

MARKET
- Low
margins

COMPETENCIES

CLIENTS
- Sophisticated
- Selective
CLIENT
INNOVATION

SUBSTITUTES
-”free” services

Source: Porter five-forces and Sense Consulting analysis

NETWORKS

www.senseconsulting.eu2
In order to grow, consulting companies have to achieve and
sustain five major priorities
Priorities for consulting companies

1. Competencies
2. Market position
3. Profit growth
4. Reputation
5. Operational flexibility and agility

www.senseconsulting.eu3
Regional consulting businesses may tap different markets
depending on their resources and competencies
Geographical markets in consultants’ perspectives

GLOBAL

(INTERNATIONAL)

REGIONAL

(SOUTHEAST
EUROPE)

MARKET

LOCAL

(COUNTRY)

www.senseconsulting.eu 4
Nature of global demand for consulting is changing
GLOBAL

Key drivers of international demand

Shifting
client
trends

Maturity of
consulting
services
Macroeconomy

Source: Kennedy consulting research and advisory

www.senseconsulting.eu5
Strong analytical services is the new area with high potential in
strategic management consulting
GLOBAL

Analytics-centric offerenings

Simulation

General
business
insights

Source: Kennedy consulting research and advisory

Optimization

Prediction /
estimation

www.senseconsulting.eu6
EU accession process and pre-accession funds will be the key
driver of consulting demand in SEE in the next 2-4 years
Key drivers of regional consulting demand

REGIONAL

EU accession and
funds

Government
reforms

Public and private sector

Public sector

SouthEast
Europe
Private sector

Private sector

ChangeTransformationTurnaroundRestructuring-M&A

Information &
Communication
Technology and
Innovation
www.senseconsulting.eu7
The region is showing a steady growth of consulting business
and creation of regional consulting partnerships
Some developments observed in the SEE region

REGIONAL

• Inter-regional consulting exchange
̶

Knowledge and skills transfer
̶

Market expansion, M&A

• Consolidation of the consulting market
̶

Cross-border alliances and partnerships
̶

Evolving regional consulting companies/alliances

• Bigger and fewer projects
̶

Replication of projects (EU)

www.senseconsulting.eu8
Public sector consulting would increase while private sector
would require higher value-added consulting services
COUNTRY

Estimated consulting needs in SEE countries

Private sector

Public sector

• Investment support

• Energy efficiency

• Innovation and Intellectual

• Performance

Capital

management

• SME support

• Citizen-focused services

• “Green” consulting

• Lean operations

• Restructuring and Change

• Information systems

• Tendering services

• Health services

• Cost optimization

• Talent management

www.senseconsulting.eu9
The changes in demand and trend of cross-border alliances
indicates evolvement of strong regional consulting firms
Possible scenario for tomorow’s consulting market profiling

COUNTRY

• INTERNATIONAL STRATEGY
CONSULTANTS
̶ Entering mid-market

CONSULTING
MARKET
TODAY

• REGIONAL CONSULTING FIRMS
̶ Resources / Sophistication
̶ Alliances
• “NICHE” CONSULTANTS
̶ Specific industry (e.g. FMCG)
• INDIVIDUAL CONSULTANTS
̶ Senior experts 15+
̶ International / regional expertise
• “TRAINING” CONSULTANTS
www.senseconsulting.eu10
Let’s discuss…

What strategies and tools
could be considered for
successful consulting
business?

www.senseconsulting.eu 11
Contact

Vedran Antoljak
Managing Director

Information and contact:
E-mail: vedran.antoljak@senseconsulting.eu

www.senseconsulting.eu 12

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SEE Consulting conference-Zagreb Croatia-2MAR2009-VA-1.0

  • 1. New business models for consulting – Strategy and Tools for Success Analysis for further discussion Round table – Session II Vedran Antoljak, Managing Director Zagreb, June 12, 2009. www.senseconsulting.eu1
  • 2. Consulting services are transforming from traditional general consulting into targeted and customized services Transformation of the consulting needs Industry Era Knowledge Economy NEW PRODUCTS SUPPLIERS -Key experts - Employment decreasing MARKET - Low margins COMPETENCIES CLIENTS - Sophisticated - Selective CLIENT INNOVATION SUBSTITUTES -”free” services Source: Porter five-forces and Sense Consulting analysis NETWORKS www.senseconsulting.eu2
  • 3. In order to grow, consulting companies have to achieve and sustain five major priorities Priorities for consulting companies 1. Competencies 2. Market position 3. Profit growth 4. Reputation 5. Operational flexibility and agility www.senseconsulting.eu3
  • 4. Regional consulting businesses may tap different markets depending on their resources and competencies Geographical markets in consultants’ perspectives GLOBAL (INTERNATIONAL) REGIONAL (SOUTHEAST EUROPE) MARKET LOCAL (COUNTRY) www.senseconsulting.eu 4
  • 5. Nature of global demand for consulting is changing GLOBAL Key drivers of international demand Shifting client trends Maturity of consulting services Macroeconomy Source: Kennedy consulting research and advisory www.senseconsulting.eu5
  • 6. Strong analytical services is the new area with high potential in strategic management consulting GLOBAL Analytics-centric offerenings Simulation General business insights Source: Kennedy consulting research and advisory Optimization Prediction / estimation www.senseconsulting.eu6
  • 7. EU accession process and pre-accession funds will be the key driver of consulting demand in SEE in the next 2-4 years Key drivers of regional consulting demand REGIONAL EU accession and funds Government reforms Public and private sector Public sector SouthEast Europe Private sector Private sector ChangeTransformationTurnaroundRestructuring-M&A Information & Communication Technology and Innovation www.senseconsulting.eu7
  • 8. The region is showing a steady growth of consulting business and creation of regional consulting partnerships Some developments observed in the SEE region REGIONAL • Inter-regional consulting exchange ̶ Knowledge and skills transfer ̶ Market expansion, M&A • Consolidation of the consulting market ̶ Cross-border alliances and partnerships ̶ Evolving regional consulting companies/alliances • Bigger and fewer projects ̶ Replication of projects (EU) www.senseconsulting.eu8
  • 9. Public sector consulting would increase while private sector would require higher value-added consulting services COUNTRY Estimated consulting needs in SEE countries Private sector Public sector • Investment support • Energy efficiency • Innovation and Intellectual • Performance Capital management • SME support • Citizen-focused services • “Green” consulting • Lean operations • Restructuring and Change • Information systems • Tendering services • Health services • Cost optimization • Talent management www.senseconsulting.eu9
  • 10. The changes in demand and trend of cross-border alliances indicates evolvement of strong regional consulting firms Possible scenario for tomorow’s consulting market profiling COUNTRY • INTERNATIONAL STRATEGY CONSULTANTS ̶ Entering mid-market CONSULTING MARKET TODAY • REGIONAL CONSULTING FIRMS ̶ Resources / Sophistication ̶ Alliances • “NICHE” CONSULTANTS ̶ Specific industry (e.g. FMCG) • INDIVIDUAL CONSULTANTS ̶ Senior experts 15+ ̶ International / regional expertise • “TRAINING” CONSULTANTS www.senseconsulting.eu10
  • 11. Let’s discuss… What strategies and tools could be considered for successful consulting business? www.senseconsulting.eu 11
  • 12. Contact Vedran Antoljak Managing Director Information and contact: E-mail: vedran.antoljak@senseconsulting.eu www.senseconsulting.eu 12