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Gerd Leonhard
      Futurist, Author, CEO
               TheFuturesAgency
               Basel, Switzerland




   The Future of Creativity
and Culture in a networked
     and always-on world
The future is already here!
                                    Welcome to
                              The Networked Society
The future is already here!
Digital culture knows no silos



Culture
                                Business Technology Media
Art                             Money Telecom Content
Society                         Markets IT
Politics
A new breed of Culture is emerging...
The future is already here!
                 A networked culture :)
The future is already here!
                              Social Local Mobile Cloud Video

                                      “SoLoMo”
                                                 Creative
                                                Industries
The future is already here!
From Paper Culture to
Screen Culture
The future is already here!
                              A mobile and multi-screen world
The future is already here!
                              The complete convergence of
                              Internet and Television
The future is already here!
                              Imagine 5 Billion connected devices
The future is already here!
                                 Every screen is becoming some
                              kind of connected TV, Radio or Reader
The future is already here!
                              Natural user interfaces: touch | speak | gesture




                                                    Samsung Connected TV on Youtube
The future is already here!
                              New Interfaces | External Brains?
                                     Dr. Michio Kaku via Youtube
The future is already here!
                              Explosion of disruptive technologies
The future is already here!
                               The next challenge: AR, human-machine interfaces,
                              artificial intelligence , bionics, robotics... singularity?
The future is already here!
                              Seeing things in new ways is sometimes crucial




                                   Source: Flickr.com/langwitches
The future is already here!
                                   The crowd and the cloud - the
                                   global village is here, finally!




                              Marshall McLuhan 1971 via Youtube
The future is already here!




             But the Global Village is
            not really about technology
The future is already here!
The future is already here!
                                    From Independence to
                              Interdependence



                               Source: Tumblr (unknown:(
The future is already here!
                  Egosphere to Biosphere
We are the show!
The future is already here!
                              Likeonomics: a boon for creators
The future is already here!
                              Reputation Economy & Social Capital
The future is already here!
                              But beware of Publicy Overkill
The future is already here!
                              ‘Offline’ is the new luxury
The future is already here!
                              “Creativity is the residue of time wasted”
                                                                *Albert Einstein




                               Image via Flicrk/burningMan
The future is already here!
                              Broadband technologies but narrow-band minds?
Not restriction but permission.
             Not control but engagement.
Culture & Creativity Killers: Resist!
The future is already here!
                              Piracy? The only way forward is Permission.
                              Openness. Transparency. Web-native Models.




                                                                   Image via the WSJ
Traditional Copyright is a
The future is already here!
                                      burning platform
                              for the future remuneration of creativity
The future is already here!




In the future, we must build value
around the content
Next: sustainable Capitalism
The future is already here!




                                            Thanks for
                                            your time!
                                             • gerdfuturist.com
                                             • thefuturesagency.com
                                             • gerdtube.com (video)
                                             • slideshare.net/gleonhard
                                             • Download: Futurist App
                                                  D E S I G N :
                              Special thanks to my designer, Gary Alpern / Alpern Creative

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  • 1. Gerd Leonhard Futurist, Author, CEO TheFuturesAgency Basel, Switzerland The Future of Creativity and Culture in a networked and always-on world
  • 2. The future is already here! Welcome to The Networked Society
  • 3. The future is already here! Digital culture knows no silos Culture Business Technology Media Art Money Telecom Content Society Markets IT Politics
  • 4. A new breed of Culture is emerging...
  • 5. The future is already here! A networked culture :)
  • 6. The future is already here! Social Local Mobile Cloud Video “SoLoMo” Creative Industries
  • 7. The future is already here! From Paper Culture to Screen Culture
  • 8. The future is already here! A mobile and multi-screen world
  • 9. The future is already here! The complete convergence of Internet and Television
  • 10. The future is already here! Imagine 5 Billion connected devices
  • 11. The future is already here! Every screen is becoming some kind of connected TV, Radio or Reader
  • 12. The future is already here! Natural user interfaces: touch | speak | gesture Samsung Connected TV on Youtube
  • 13. The future is already here! New Interfaces | External Brains? Dr. Michio Kaku via Youtube
  • 14. The future is already here! Explosion of disruptive technologies
  • 15. The future is already here! The next challenge: AR, human-machine interfaces, artificial intelligence , bionics, robotics... singularity?
  • 16. The future is already here! Seeing things in new ways is sometimes crucial Source: Flickr.com/langwitches
  • 17. The future is already here! The crowd and the cloud - the global village is here, finally! Marshall McLuhan 1971 via Youtube
  • 18. The future is already here! But the Global Village is not really about technology
  • 19. The future is already here!
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  • 21. The future is already here! From Independence to Interdependence Source: Tumblr (unknown:(
  • 22. The future is already here! Egosphere to Biosphere
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  • 24. We are the show!
  • 25. The future is already here! Likeonomics: a boon for creators
  • 26. The future is already here! Reputation Economy & Social Capital
  • 27. The future is already here! But beware of Publicy Overkill
  • 28. The future is already here! ‘Offline’ is the new luxury
  • 29. The future is already here! “Creativity is the residue of time wasted” *Albert Einstein Image via Flicrk/burningMan
  • 30. The future is already here! Broadband technologies but narrow-band minds?
  • 31. Not restriction but permission. Not control but engagement.
  • 32. Culture & Creativity Killers: Resist!
  • 33. The future is already here! Piracy? The only way forward is Permission. Openness. Transparency. Web-native Models. Image via the WSJ
  • 34. Traditional Copyright is a The future is already here! burning platform for the future remuneration of creativity
  • 35. The future is already here! In the future, we must build value around the content
  • 37. The future is already here! Thanks for your time! • gerdfuturist.com • thefuturesagency.com • gerdtube.com (video) • slideshare.net/gleonhard • Download: Futurist App D E S I G N : Special thanks to my designer, Gary Alpern / Alpern Creative