Мини-пособие о POSM в котором много нового и хорошего, а иногда просто идиотического с мест продаж :) Если хотите больше, то Вам сюда: http://proposm.livejournal.com/

1. Point Of Sales Materials

2. Very creative display
Cartoon’s
Kitekat
Kinder
surprise

3. Very creative display
Markers
Edding
Guitars
from
YAMAHA

4. Very creative display
Football
balls

5. Merchandising – out of stock ;)
Bonaqua
(Coca-­‐Cola)
vs
Pepsi
(PepsiCo)

6. “Raider” seizure
Stand
HEINEKEN
Stand
Thermasilk

7. “Raider” seizure
Starui
Melnik
(beer)
Camay
&
BalLka

8. Pallet decoration
Homemade
Cif
New
Beer

9. Pallet decoration

10. Promo SKUs
“Premium”
BUY&Get
Orbit
+
Snickers

11. Alcohol brands
Absolut
Johnnie
Walker

12. Alcohol brands
BACARDI
Jagermeister

13. Alcohol brands
Board
Stand
for
Vine
Brand
MarLni

14. Alcohol brands
STOCK
Chinzano

15. Alcohol brands
Jameson
и
BallanLnes
Finlandia

16. Cross-category
Flavor
for
chicken
Vodka
&
chocolate

17. Cross-category
GilleZe
everywhere…
Raid
vs
Food

18. Dispensers
Persil
Ariel

19. No fantasy >>> just regular shelf

20. No fantasy >>> just regular shelf

21. Future for all POSM>>>
Anton
Razumov
+7
916
705
80
04
anton.razumov@gmail.com
linkedin.com/in/antonrazumov
slideshare.net/antonrazumov
twiZer.com/ZooMik