25. Digitaalisuudessa ei ole kyse teknologiasta vaan siitä miten teknologian suomat mahdollisuudet muokkaavat käyttätymistapojamme kuluttaa viestejä, jaella viestejä ja luoda omia viestejä. " "
43. Ads on mobile phones Web banner ads Search engine ads Branded Web sites Ads in magazines Ads on radio Ads on TV Ads in newspapers Requested email updates Consumer opinions posted online Recommendations from friends/family 0% 20% 40% 60% 80% 100% “ I trust:” Base: UK online consumers 2006
44. “ Which of the following activities have you done online in the past three months?” Base: UK online consumers 2006 0% 10% 20% 30% Written a customer review Bought a product based on somebody else’s rating Rated a product online Looked at a product review from other customers Visited a Web site through a link from friends or relatives Sent a link of a Web site to friends or family