Star Arcade is an independent social games publisher that aims to bring gaming to the next billion gamers in developing markets. They develop free-to-download, multi-platform mobile games that can be played across devices, operating systems, and networks. Star Arcade sees an opportunity to engage gamers in emerging markets who may not be able to afford expensive devices or consistent high-speed internet access. Their games are designed for social interaction and competition to provide an engaging gaming experience on mobile phones, which are many consumers' first online device.

1. SOCIAL GAMIFICATION
“Welcoming the next billion gamers”
Anuj Kh
A j Khanna, Executive Board Advisor, Star Arcade
Global Messaging & VAS Conference, June 2011

2. About Star Arcade
• Independent social games publisher from Finland
• M bil social gaming f the next billi gamers
Mobile i l i for h billion
• Any device, any platform, any network
• Fast growing global gaming community
• Entertaining competitive and addictive games
Entertaining,
• Freemium, advertiser funded and premium games
• Available on all Smartphone platforms with Facebook integration.

3. Star Arcade Games

4. Coming Soon

5. Upcoming games

6. Coming Soon

7. Upcoming games Star Karting
g (wt)
( )

8. The gaming phenomenon
• Gaming has become Mobile, Local & Social.
• Socially competitive and inclusive.
inclusive
• Multiple devices and connectivity options.
• Many business models
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•Premium, Freemium, Advertiser Funded, etc.
• Global consumer participation and gaming beyond
borders.
• Driving in new customer groups from new
demographics,
demographics communities and geographies
geographies.

9. Global distribution opportunities
Distribution Options
• Facebook & upcoming social app stores
• Handset vendor app stores
• Independent app and games stores
• Direct2consumer publisher portals.
• Mobile operator portals.
• Scratch card retailing
• Affiliate portals
• Embedded content
• In game distribution and advertising

10. New revenue models & monetisation
Monetisation Options
• App store billing
• Facebook credits
• Virtual currency
• i
in-app billi
billing
• Operator billing
• Credit cards, e & m wallets
• Scratch cards
• Advertiser funded games
• Try & Buy & Freemium.
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• Trials, offers and couponing

11. High revenue growth and future potential
• Mobile gaming market is estimated to have produced
more than $6 b o in revenues in 2010.
oe a billion e e ues 0 0
• Online social gaming is forecasted to generate $3
billion in 2011
2011.
• Penetration of smartphones will expedite uptake and
revenues.
•Market leaders such as Zynga and Rovio bucking the
y g g
trend in successful monetisation and profitability.

12. The market gap?
1. What about the forgotten or the next Billion gamers.?
• Developing and emerging markets not being serviced effectively
effectively.
2. Device fragmentation and cross-platform gaming opportunities.
• Too much focus on the iPhone platform
3.
3 Longevity of gaming experience can be extended
extended.
4. Acquisition of new gamers and retention of existing consumers via social
integration and interaction can be improved.

13. Star Arcade’s vision & proposition
“Our mobile social gaming community is aimed at the “next billion” gamers from
developing markets who have the desire to play games but do not own the
most expensive devices or always have access to high speed broadband
services.”
“Star Arcade is providing free to download multi player mobile games which
work on phones regardless of the operating system, network or the country
where the consumer is located in. We are offering entertaining social games to
the vast majority of global consumers whose first experience of accessing the
internet and playing games is going to be on a mobile phone ”
phone.

14. Contact us today
y
We are looking for distribution partners
www.star-arcade.com
Harri Myllyla, CEO, Star Arcade, harri@star-arcade.com , Mobile: +44 7900562198
Anuj Khanna, Exec Advisor, Star Arcade anuj@wirelessexpertise.com , Mobile: +44 7916056916