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Nina Ricci ,[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object]
History ,[object Object],[object Object],[object Object]
Contd… ,[object Object],[object Object],[object Object]
A Brand. A Style. A Concept ,[object Object],[object Object]
Product Line (Perfume) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nina Ricci Nina Eau De Toilette Spray for Women ,[object Object],[object Object]
Cosmetics line
Nina Ricci Cosmetics ,[object Object],[object Object],[object Object]
Nina Ricci Cosmetics ,[object Object],[object Object]
Nina Ricci Cosmetics ,[object Object],[object Object]
Ready-to-Wear  Collection.  Nina   ...  Fall 2007 Ready-to-Wear
 
Ninna Ricci Watches
Nina Ricci Leathers
Men Section ,[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Image  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition: a high fragmented market 6ixty 8ight Adea Alberta Ferretti Andre Sarda Antonia Ghazlan Arianne  Aubade  August Silk Bali Ballet Bas Bleu Beau Bra BelaBumBum Belly Berlei Bioform by Charnos Bodyhints Private Label  Bordeaux Bracli Cabana Club Calvin Klein Carin Gilson  Chantal Thomass  Chantelle  Charnos Chaslyn Cherry Pie Cotton Trend Collection  D&G Daniella DKNY Dolce & Gabbana Intimo Donna Harvey  Donna Karan Duet Eberjey Emma Jane Euro Fantasie of England Felina Fifi Chachnil First by Perele Fishnet Fleur't Francis Smily French Connection Freya Frisk Frost French Gap Gemma Gossard Hanky Panky Hanro Helen Sanchez Hipster G  Huit Intimo Privato Lady Marlene  Laura Urbinati Le Mystere Leigh Bantivoglio Lejaby Lepel Lilo Lily of France Lise Charmel Liz Claiborne Lola C.  Loungewear Betty Love It Luna di Seta Maidenform Malizia by La Perla Marvel Mary Green Millesia Moschino Muse Nancy Ganz Natori Nina Ricci Nomade by Chiarugi Occhi Verdi by La Perla OnGossamer Only Hearts Olga P. Jamas Panache Parah Passion Bait Passionata Playtex  Polka Dot Pretty Polly Prima Visione Princesse Tam Tam Rigby & Peller Ritratti Roberto Cavalli Rosapois Royce Sabrina Nadal Salomee Samantha Chang Schiesser Selmark Shock Absorber Silhouette Simone Perele Sloggi So Low StayKups Swan Sybaris The Cat's Pajamas Triumph Underglam Valentino Vanity Fair Verde Veronica Verena Viamode
Price + - Competitors Group La Perla Simone Perele Dolce & Gabbana Leigh Bantivoglio Patricia Fieldwalker Wonderbra Wacoal OnGossamer Arianne Berlei Felina  Maidenform Lily of France Jockey Playtex Liz Claiborne others... Cosabella  Donna Karan  Chantelle  Cosabella  D & G  Lejaby   Natori  Cosabella  D & G  Lejaby   Natori  Roberto Cavalli Victoria´ Gap Calvin Klein La Cosa DKNY  Triumph  Le Mystere Bali Bali  Olga  Dif f eren t ia tion - + A B C D $80+ $50 - $80 - $30 $30 - $50
Our target customers profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our target customers Perceptions to achieve ,[object Object],[object Object],[object Object],[object Object]
Market Target - Consumers ,[object Object],[object Object],[object Object],First Segment Target Women attracted  by the brand prestiege  and the intention to look and feel good Second Segment Target  Men who seek to reward women in their life with special gifts.  (wife, girlfriend, mothers, or sisters)
NINA Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future n Conclusion
Nina Ricci eyes share of India fragrance market  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future ,[object Object],[object Object],[object Object],[object Object]
Thank You!!!!

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Nina Ricci Final

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  • 12. Ready-to-Wear Collection. Nina ... Fall 2007 Ready-to-Wear
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  • 19. Competition: a high fragmented market 6ixty 8ight Adea Alberta Ferretti Andre Sarda Antonia Ghazlan Arianne Aubade August Silk Bali Ballet Bas Bleu Beau Bra BelaBumBum Belly Berlei Bioform by Charnos Bodyhints Private Label Bordeaux Bracli Cabana Club Calvin Klein Carin Gilson Chantal Thomass Chantelle Charnos Chaslyn Cherry Pie Cotton Trend Collection D&G Daniella DKNY Dolce & Gabbana Intimo Donna Harvey Donna Karan Duet Eberjey Emma Jane Euro Fantasie of England Felina Fifi Chachnil First by Perele Fishnet Fleur't Francis Smily French Connection Freya Frisk Frost French Gap Gemma Gossard Hanky Panky Hanro Helen Sanchez Hipster G Huit Intimo Privato Lady Marlene Laura Urbinati Le Mystere Leigh Bantivoglio Lejaby Lepel Lilo Lily of France Lise Charmel Liz Claiborne Lola C. Loungewear Betty Love It Luna di Seta Maidenform Malizia by La Perla Marvel Mary Green Millesia Moschino Muse Nancy Ganz Natori Nina Ricci Nomade by Chiarugi Occhi Verdi by La Perla OnGossamer Only Hearts Olga P. Jamas Panache Parah Passion Bait Passionata Playtex Polka Dot Pretty Polly Prima Visione Princesse Tam Tam Rigby & Peller Ritratti Roberto Cavalli Rosapois Royce Sabrina Nadal Salomee Samantha Chang Schiesser Selmark Shock Absorber Silhouette Simone Perele Sloggi So Low StayKups Swan Sybaris The Cat's Pajamas Triumph Underglam Valentino Vanity Fair Verde Veronica Verena Viamode
  • 20. Price + - Competitors Group La Perla Simone Perele Dolce & Gabbana Leigh Bantivoglio Patricia Fieldwalker Wonderbra Wacoal OnGossamer Arianne Berlei Felina Maidenform Lily of France Jockey Playtex Liz Claiborne others... Cosabella Donna Karan Chantelle Cosabella D & G Lejaby Natori Cosabella D & G Lejaby Natori Roberto Cavalli Victoria´ Gap Calvin Klein La Cosa DKNY Triumph Le Mystere Bali Bali Olga Dif f eren t ia tion - + A B C D $80+ $50 - $80 - $30 $30 - $50
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