6. As time Passed
for a variety of reasons the human
connection faded
www.indusnetacademy.com
7. So now…
What do you think is
Social
Media
www.indusnetacademy.com
8. A key lesson from
The Cluetrain Manifesto
are beginning
to self-organize faster than the
companies that have traditionally
served them. Thanks to the WEB!
Markets have become better
informed, smarter, and more
demanding in terms of “qualities”
missing from most business
organizations.
www.indusnetacademy.com
9. Social media is a
conversation
Supported by online tools
www.indusnetacademy.com
11. The important thing in Social Media is
the real people who use it
And their social interactions www.indusnetacademy.com
12. It’s all about the Cs
Competition
Creation
Creativity
Collaboration
Convergence
Communication
Creative Class
Community
Connected
www.indusnetacademy.com
13. People demographics
to connect with them we need to understand…
…that…
…Relationships
are more
Powerful
than marketing
www.indusnetacademy.com
15. Instead of slick images of what the company would like people to think
they are….
People want companies to be transparent so that they
can really see them
www.indusnetacademy.com
