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Direct Mail Primer With Examples

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Direct Mail Presented by Anup Tiwari www.fundraisingindia.org
 
 
Continues to acquire & retain donors well
Acquiring Donors
What should a Direct Mail Package Contain?
Envelope also Communicates
 
 
Long V/s Short Letter
 
Personalization
Underlining Post Script Questioning
Lift or Endorsement Letter
Address Labels visible from back of envelope Premiums
ORS Sachet in a package asking money for saving children
Plastic Sheet
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Acquisition Package
Writing a Fundraising Letter
Tell a story
I & not royal WE
Power of You
Short Sentences
language
Pitch a small gap
 
Let’s try writing one Now

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Direct Mail Primer With Examples