The document provides an overview of global fundraising markets and challenges, including examples of different fundraising ideas and issues facing mature, fast-expanding, developing, and underdeveloped markets. It also discusses the concept of "tele-facing," a hybrid telemarketing and face-to-face fundraising approach used in India where a telecaller sets up meetings for field executives to make fundraising pitches to potential donors.

1. It’s a wonderful /fundraising
world

2. Around the World
in 45 Minutes
• 4 global markets
• 2 case studies
• 5 whacky ideas
• 4 smart marketing examples
• 7 interesting fundraising ideas
• 4 Challenging Issues

3. Mature – Saturated Markets

4. Fast Expanding Markets

5. Developing Markets

6. Under Developed Markets

7. Market Indicators
• Population size
• Size and nature of the economy
• Distribution of wealth
• Who else is fundraising and with what
success?
• History and nature of philanthropy
• Fundraising infrastructure – legal, postal,
banking, communication services

8. Tele-Facing
Indian Experience
Prepared by
Anup Tiwari, Fund Raising Officer,
UNICEF India